1. Rural Marketing

2. Rural Marketing

3. ITC -- e-choupal e-choupal, Initiative by ITC, by which they link to rural farmers via internet for procurement of agricultural and aquaculture. There are presently 6,500 e-Choupals in operation. ITC Limited plans to scale up to 20,000 e-Choupals by 2012 covering 100,000 villages in 15 states, servicing 15 million farmers.

4. Value Chain – e-Choupal

5. Benefits – e-Choupal Elimination of non value added activities Differentiated product through identity preserved supply chains Value added products traceable to farm practices e-market place for spot transactions and support services to futures exchange

6. ACC Cement Ltd -- SURAKSHA ACC SURAKHSHA Cement In a market dominated by graded cements in the semi urban/rural areas of Karnataka, ACC Cement ventured out to establish the superiority of ACC SURAKSHA blended cement and build an image of a Premium Cement for the brand. To reach the opinion leaders viz.Architects, Engineers, Contractors, etc, he assistance of the regional local press was sought and other Direct Marketing efforts such as field meetings with small groups of masons & customers were used. Contd

7. Nokia Nokia launch a model “1208” which will cost Rs 2000. Nokia add some special features for rural people Color Screen Bilingual keymats Dust free keymats

8. ACC Cement Ltd -- SURAKSHA Result - A post-campaign study initiated by ACC revealed tangible improvement in off-take in the state of Karnataka and an extremely positive response from dealers, who believed that the campaign helped in strengthening their hands.

10. Affordability

11. Market Share

13. Affordability

14. Availability

17. Provide one – stop shopping solution to rural people.

18. They are talking among others to Apollo Hospitals to set up pharmacy/polyclinics at the large format stores

20. 2.Shakti Programme, India unleashing the potential of rural India helps women in rural India set up small businesses as direct-to-consumer retailers By 2010 the Shakti network aims to have reached 600 million consumers. to create income-generating capabilities for underprivileged rural women