10 Most Powerful Leaders of Successful Companies to Follow in 2022.pdf

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From the
EDITOR
A
visionary leader has a clear idea of
where they want to go, how they can
get there, and what success looks like.
Make sure you express your vision clearly and
enthusiastically and make sure your team
understands how their efforts contribute
to achieving higher-level goals. Working on
your vision with consistency, perseverance &
enthusiasm will inspire others to do the same.
An innocent leader uses his values to guide his
decisions, behaviors, and dealings with others.
They have a clear belief in what is right and
what is wrong and are respected for honesty,
principles, ethics consistency. They have a
strong sense of character, keep their promises
& communicate openly, honestly directly with
others. Demonstrating integrity through your
day-to-day activities will reward you with
loyalty, trust & respect from your employees.
To be an effective leader, you need to make
quick and difficult decisions with limited
information. If you come up with something
out of the ordinary, then you need to

rethink your position. Consider the likely
consequences of your decision and any
available alternatives. Make your final
decision with conviction, take responsibility
for it, and follow it. By being a determined
and confident decision-making body, you
can seize the opportunity and gain the
respect of your team.
Consistent recognition of success is one of
the most powerful ways for inspirational
leaders to behave. To motivate employees
to do their best, they need to know that
their work is valued. Find ways to celebrate
your team’s achievements, even if it’s
through simple “good deeds.” In addition
to increasing morale, it can also increase
their motivation to do their best.
The best leaders move their team forward
with inspiration & enthusiasm. Take time
with the people you lead to know their
strengths, needs & priorities. In addition
to appreciating them, it can help you
understand how best to inspire them.
Continue to strengthen how their efforts
can bring about change and encourage
them to develop their potential through
meaningful goals and challenges.
In our edition, 10 Most Powerful Leaders of
Successful Companies to Follow in 2022,
on the cover story we have Sumit Kumar
Dassh, CEO of PayInc Private Limited.
The company is involved in providing
SaaS (Software as a service) to financial
institutions.
SwiftNLift is not just a business magazine.
We aim to cover all other topics that
account for our society’s betterment.
We always try to come up with articles
covering the latest trends and essential
topics. We as a team have worked hard
for our readers and introduced to you this
edition. Hope you enjoy reading this piece
of our efforts!
Nilesh Sabe
Chief Editor
- Nilesh Sabe

10
PayInc
Private
Ltd
C O N T E N T S
Articles
Cover Story
18 34
26
The Leader's
Mindset
Fintech
startups
leading the
way
Work From
Home Culture

Profiles
Style Space
Alethea
Communication
Buttercup
Advertising
Studio
Maya CARE
Foundation
Cosmic
Technosolution
12 16
14
vLearnLive A+D Design
Studio
Mega Image
Consulting
20 24
22
Blink Strategic
Solutions
28 32
30

Mr. Sumit Kumar Dassh
PayInc Private Limited
Sumit Kumar Dassh
Sumit Kumar Dassh
Sumit Kumar Dassh
Mr. Sumiit Kumar Dash
PayInc Private
Limited
10 JANUARY 2022 SwiftNLift
PayInc Private
Limited
Sumit Kumar Dassh
PayInc Private
Limited
PayInc Private
Limited

Most Powerful Leaders of
Successful Companies to
Follow in 2022
1
Radhika Shankar
Founder and Director
Contact No
9686475555
Style Space
What inspired you to establish an Interior
design firm?
When we constructed our house 10 years back, I had personally
invested time and effort in the design and selection of the right
interiors. Here, I found my flair – interiors. Subsequently, I did
a course on Interior Design, and parallelly I started Helping
friends and relatives with their home interiors.
Then I realized that this was my strength, and hence Started
Style Space in the year 2013.
What were the challenges at the initial
stage of the company’s inception?
End-to-End Interior design and Execution is
primarily a male-dominated business. I have
overcome this challenge with a simple mantra.
“No one has traveled the road of Success without
crossingthestreetofFailure”.EveryprojectIcomplete
gives me a new lesson, which I ensure to utilize in the
next project.
IlookatPAINasaPositiveAttitudeinaNegativeSituation.
That keeps me going and makes me deliver the best to my
customers and keep them happy forever.
Another challenge has been that there were several competitors
(small & big) in this business. I have been successful in carving out
a niche for myself, by simply following three core beliefs, which I
practice religiously at Style Space:
■ Never compromise on Quality (Material, Finish, etc)
■ Never compromise on Timely Delivery
■ A Home is not just a place it is a feeling.
(Deliver an experience to the customer, not just woodwork)
It has been a great journey since then, with over 500 happy
customers.

On how many projects have your worked?
Do you have any unforgettable memory of
your designs?
I have executed over 500 handpicked projects (about 400
Residential and 100 Commercial).
Each home (project) is a new experience for me, and
every concept that I create and build is an unforgettable
memory for me. That amazed look on the face of my
customers and their appreciation keeps me innovating
newer designs and newer experiences.
What would you like to say about
your team?
My team is my strength!. I am happy that I can provide
a livelihood for more than 70 carpenters & their families
today. Their passion and support to deliver quality work
on stringent timelines have helped me gain more trust
and confidence with my customers.
Which materials do you prefer in
your designs?
In this field, there is no dearth of choice of materials.
Each day, there is a new material or concept, or texture
being introduced in the market.
I regularly spend time keeping myself updated on all the
available choices, and then decide which material will
suit the customer’s needs, based on the design concept.
Other Key Points For Consideration
Women Advantage: Style Space is one of the
few Women-Owned and Run Interior Designing
Companies. As a woman, I understand the nuances
of what a home needs in terms of effective space
management, style, and lighting.
Quality First: We only use Branded Materials that come
with a Warranty. No Compromise ever.
Not just Wood Work: Though I take up and execute the
interiors (woodwork), I ensure that I spend additional
time and effort to suggest and select the Right Lighting,
Screens, Movable Furniture, Fittings & Accessories, etc,
that match with the theme of the interiors that we create.
Being Scientific: I believe that Interior Design is an art
and science of understanding people’s behavior to create
a functional space. I ensure that I fulfill the customer’s
dreams (requirements) and add it to create the best
interiors that are cherished by them.
Eco-Impact: I believe that ENVIRONMENT is more
important than ECONOMY. Hence, we at Style Space
plant a Tree after the completion of every Project.
 Year of Founding: 2013

Founding Members: Radhika
Shankar

Office Locations: Bangalore

CompanyStrength:Beingaboutique
firm, and generating business only
through customer references (Zero
Marketing)

Website: www.stylespace.co.in
13
JANUARY 2022 SwiftNLift

Cosmic Technosolution is a company that provides
easy and effective solutions to meet the current market
needs of automation and help build a market for further
growth in this sector. They aim to thwart the miss-
perception, that home automation is an expensive and
energy-consuming affair. They offer the ultimate smart
home automation solution by making the electronic
components and systems you already use daily work
together, seamlessly. By integrating everything from
lighting, music, video, climate control, security—even
smartphones and tablets—Cosmic creates personalized
experiences that enhance your life and work with added
comfort, savings, convenience, and peace of mind.
Why Choose Cosmic Technosolution?
■ Safety & Security: They put safety at the forefront. As
part of their commitment to safer communities, they
continue to take the lead in educating consumers
and supporting legislation. All projects are done
under the supervision of a licensed engineer.
COSMIC
TECHNOSOLUTION
Follow in 2022
1
Khushboo Kuril,
Founder

■ Qualitative Service: Their service starts from your
doorsteps. Two years of service warranty provided
by them to all their customers.
■ Qualitative Product: All the products are tested
millions of time before reaches to customer’s hand.
They provide products with at least a one-year
company warranty, which is claimed by them.
■ Optimized Solution: Their solution will be
customized as per client requirement and their
budgets specific.
Services they provide:
■ Audio & Video: Centralized, controls your audio-
video system using phone or remote.
■ SecuritySurveillance:Secureyourhouseorbusiness
with an Automation Security system.
■ Network Design & Security: Experience design
network in constant full wifi coverage throughout
your home & office.
■ Private Cinema: Control the surroundings while
watching movies/series.
■ Lighting Control: They offer the right solution for
all your lighting needs for home or business with
time-based schedules.
■ Electronic Shades: With Electronic Shades, you can
easily raise the shades to add sunlight or lower them
to reduce light with a phone or remote.
■ Smart Integration: Customize design for better
solution effect with automation.
■ Climate Control: You can enjoy a comfortable
and inviting home that offers personalized climate
control settings.
■ Commercial Shading: With Commercial Shades,
you can easily raise the blinds to add sunlight or
lower them to reduce light with a phone or remote.
At COSMIC, they provide complete solutions for
Home Automation Systems, Security, Surveillance,
and Building Management Systems. Their mission is
to provide safer and smarter homes, which people can
control from anywhere & everywhere.
Website-
http://www.cosmictechnosolution.com/index.php
15

Follow in 2022
1
BUTTERCUP
ADVERTISING STUDIO
Buttercup Advertising Studio is a Brand Consulting
Company based in Ahmedabad in the Business
State of Gujarat, India. They provide services
broadly in 3 Areas- Brand Strategy, Brand Design,
and Marketing Communications. They have
provided services to our International Clients in
the UK, USA, Dubai, Nigeria, etc.
They practice the philosophy at Buttercup that, a
Brand Strategy is Extraordinary, a Design is Wow,
and an Advertisement is Excellent only when it
increases the Profits of their clients. They have
sincerely invested in their people and learning
work culture, which enables us to meet or exceed
the expectations of their clients. They believe in
democracy (India is the biggest democracy….) of
ideas. In their team, a designer with 25 years of
work experience is not shy to learn new techniques
from a designer with just 5 years of experience.
Sneha Vakta,
Founder

Working as Creative professionals, they are
passionate about design and travels in the UK,
Dubai, Thailand, Mauritius, and Singapore have
allowed them to get inspired by the international
standards of Design concepts. It’s a delight to them
that consumers are becoming aspirational and just
price consciousness is not the Minimum Common
Denominator anymore. This has given scope for
regional, national, and international brands to
offer innovative Value Propositions to different
They are living in very exciting times where
Facebook, YouTube, WhatsApp, and Instagram
have been the biggest disruptors, which they
utilize actively to elevate the business growth
of their clients. They insist with all their clients
that they must maintain a 12-month Marketing
calendar and follow it diligently, which helps us
track the effectiveness of the campaigns and the
Return on Investments.
Why did you choose them?
They’re in House Committed Team, consisting
of Senior and Junior Designers, Copywriter,
Animator, Visualizer, and Brand Planner, led by
our Creative Director provide you the Complete
Brand Solutions.
■ On-Time:Theytakethetimetofullyunderstand
your business and objectives.
■ Listen: At buttercup, they listen to customers’
suggestionsfornewfeaturesandspendcountless
hours so that you can expand.
■ Guidelines: They also provide their clients
with proper guidelines of work and perfect
implementation of the services opted for.
■ A Step Ahead: Every firm promises great
work, but we go a step ahead and guarantee a
better client.
■ Status Update: Quick responsive time, regular
project status updates and they are there when
you need them most.
■ Their Team: Their team represents some of the
best talents in the industry
What do they do?
■ Logo Design
■ Graphic Design
■ Brochure Design
■ Website Design
■ Packaging Design
■ Exhibition and Event Design
■ Social Media Marketing
■ Print and Media Advertisement
■ Branding
Based on your Long term/ Medium term/ Short
term requirements and budget, they tailor-make,
customize and bundle their different services for
you. If you’re looking for an expert team who can
suggest you best solution to your requirement then
working with their team would be a good start.
17

To be a leader it is important to have the right mentality.
The right mood allows you to receive and process
different information and different situations. How a
person responds to the information he or she receives
and the circumstances he or she encounters depend on
his or her thinking.
Having a leadership mentality in the workplace has
many benefits. Effective leaders have a unique ability
to engage others, successfully adapt to change, and
perform their roles efficiently and effectively.
What is leadership mentality?
Leadership includes specific attitudes, beliefs, and
expectations that form the basis of who you are, how
you lead others, how you communicate with your peers
and how you influence them.
It is important to develop this mentality because it is
the driving force behind everything you do in your
job. It controls your opinions, decisions & actions
and influences everyone around you at work. Your
thought patterns affect your relationships with others,
the way you achieve your goals, and the success you
have in general.
Manytraitsformanidealleadershipmentality.Knowing
what some of them are and why they are important
will help you understand how you can develop and
strengthen your own leadership thinking.
What defines a leader?
A leader has different roles as per the situation. In
every corner of the globe be it a sport, politics, event, or
business, there’s a need for a person who can effectively
lead a team that has been assigned a task to perform.
Leaders are the one who is good at managing a group
The Leader’s Mindset

of people with extraordinary skills. It is a tough job
to combine different mindsets of people at a place to
perform a single task. Leaders have the responsibility
for completing the task with the help of every team
member’s efforts and cooperation.
In business, leadership responsibilities get changed as
per the position and size of the firm. Every industry
and sector has its own requirements. Leaders are not
the ones who are the most skilled or knowledgeable
individuals. They are just good at keeping the team
aligned and getting the task done, before the deadline.
Abilities of a leader
Conclusiveness
Creating a leadership attitude also includes learning
how to create a growth mindset. You may think that
there are better ways to handle a particular task, but
there are always new ways to learn and grow. Good
leaders are open to different situations and have no
problem learning new things.
Humbleness
An ideal leadership position puts you at the center.
Here you can be someone who is not afraid to admit
when he is wrong and will do everything to correct his
shortcomings.Itwillalsoallowyoutoactivelyappreciate
and consider the ideas, skills, and contributions of
everyone in the workplace, regardless of their position
in society. You can understand the concept that there is
never an “I” in a “team”.
Responsible
Good leaders share their achievement and success in the
workplace with all employees working together so that
they share equally and not just as individuals. When a
problem arises in the company, the right management is
ready to accept full responsibility for finding a solution.
Examples of True Leaders
Every part of your life teaches you something. Leaders
are bound to themselves about learning. They learn
from their mistakes as well as from others.
Here, we will be covering strong leadership personalities
from a variety of fields & backgrounds. Bill Gates,
Former CEO of Microsoft; Walt Disney, Founder of
Walt Disney Company; Ratan Tata, Former Chairman
of Tata Sons; Netaji Subhas Chandra Bose, Freedom
Fighter & Founder of INA; Sudha Murty, Author &
Chairperson of Infosys Foundation; Navin Patnaik,
Chief Minister of Odisha.
The list is too big, so I tried covering a few of them who
are truly an inspiration for many.
19

The Covid-19 induced shutdown affected
schooling and learning, including teaching and
assessment methodologies. However, this gap was
rapidly filled by e-learning as schools, colleges
and educational institutions were quick to shift
teaching and learning online. While e-learning
had been growing rapidly in recent years, India
is now witnessing an e-learning boom since the
pandemic emerged.
vLearnLive is an open platform for Learners and
Educators to connect, collaborate and engage
in Live Interactive Online Classes through its
built-in online learning application. Learners
can post their requirements to interested
Educators and interact with them, to undertake
classes on vLearnLive. Educators can utilize
vLearnLive to enhance their reach to Learners
across geographies, thereby maximizing their
earning potential.
Courses they have
■ Biology
■ Physics
■ Mathematics
■ Spanish
■ German
■ English
■ Guitar
■ Dot Mandala
■ Warli Art
How they Work
■ Post your Learning Needs: Broadcast
your requirements i.e., subject and level to
relevant Educators.
■ Get Contacted: Interested Educators will
contact you to understand the requirement.
Request for a free demo class.
■ Discuss, Customise & Pay: Choose your
Educator, agree on the scope of learning
requirements, schedule, and price.
■ Get Started: Pay online and enjoy live
interactive sessions on the agreed date
and time.
The biggest challenge for the e-learning industry
in India is the lack of technological penetration
in rural areas. Given that most of our population
(65.53%) resides in rural areas, this is a serious
issue that needs to be tackled. Luckily, the
VLEARNLIVE
Follow in 2022
1
Megha Misra,
CMO

government has launched several initiatives to
fast-track technological development of Indian
villages and these initiatives may bridge the gap
between urban and rural education.
E-learning has shown tremendous potential
towards transforming the education industry in
thecountry.Withtheemergenceofnewe-learning
platforms and the growing competitiveness
among them, we may see better content, better
tools, and better teaching strategies shortly.
Website- https://www.vlearnlive.com/
21

Follow in 2022
1
MEGA IMAGE
CONSULTING
Ms. Meghavi Vyas Image Consultant, Corporate
Trainer, Founder at Mega Image Consulting. Ms.
Meghavi Vyas, is a certified Image Consultant. She
has done her international certification in same from
Conselle Institute, Utah-USA. She has done her soft
skill certification with an SQA accreditation, which
is a Scottish vocational body. With a background as a
civil engineer, she very well understands the systematic
analysis of training programs to be conducted.
She has been awarded Asian Business Excellence Award
by IeCM Malaysia as an enterprising entrepreneur from
India. She has a series of talks on Image Management
and soft skill complied and included as a part of an
educational program by an MLM company. She also has
written two books for the same company.
Their Services:
Mega Image Consulting would love to work with you
Meghavi Vyas,
Founder

on your Executive Presence. What you speak with your
persona remains with people for a longer time. So let
your executive presence speak for you.
■ Executive Presence
■ Personal Branding
■ Professional Image
■ Uniform design
■ Wardrobe Management
■ Corporate Training
Personal Brand is one of the
best investments
Why do we say it is one of the best investments? I like to
give you two reasons for that.
■ Once you are established as a Personal Brand,
people are ready to pay a premium for your services/
products. The return-on-investment increases for
you. In less time and energy, you are making bigger
profits, just because you established yourself as a
brand. Now you can demand a premium and people
will happily pay.
■ This is the era of networking. People believe in
networking more than ever before. If you are a brand,
people will put effort to network with you. You will
be sought after. People will reach out to you instead
of you running after people. Establish your brand
and you will see the rewards with increased visibility
over and beyond just your network.
Mega Image Consulting looks to niche down in
Personal Branding and comes up with short programs,
detailed programs, and individual services for people
wanting to build themselves as a brand and not just
remain a commodity. The strongest impressions are
made in the shortest period. Mega Image Consulting
assists professionals and students in putting their best
foot forward. This helps them to be noticed first and
remembered for a long.
Website- http://www.megaimageconsulting.com/
23

Landscape architecture is the designing of the visible
features of the space to enhance the overall aesthetic
and experience by changing contours, planting
trees and shrubs, and adding ornamental features.
The broad and interdisciplinary field of Landscape
Architecture also requires an understanding of
architecture, biology, wildlife, engineering, and urban
and interior design, and has recently gained quite
some traction in India.
A + D Design Studio was established in 2009 to
provide full-service high-quality Landscape Master
Planning and Landscape Architecture services for
hotels, resorts, residential developments, urban
projects, mixed‐use developments throughout India.
A + D Design Studio is capable of providing solid
design solutions for any type of landscape project.
They approach each project individually, basing design
decisions upon the underlying expressive power of a
particular site in conjunction with the environment.
In all of their work, they carefully assess the
distinguishing spatial characteristics of a site, its
connections to surrounding areas, local traditions
and heritage, the natural environment, Ecological
Restoration, and social and cultural values.
They synthesize and integrate their findings in new
site elements and systems that they manipulate,
amplify and layer to create expressive designs.
The objective of the Company
■
To provide good design through technical
expertise, strong management techniques, and
aesthetic sensitivity.
■ Procure good quality projects that offer challenges
with rewarding results.
■ Ensure a proactive approach through all aspects
of business.
■ Establish strong working relationships with Clients
■ Always available for Clients.
■ Offer competitive professional fees.
■ Be successful and profitable.
■ Pay extra special attention to design and detailing
■ Promote an environmental & Sustainable approach
as appropriate for each project.
■ Be flexible and unique in business approach.
Their Services:
■ Landscape Master Planning
■ Landscape Architecture Services
■ Concept Design
■ Schematic Design
Deepali Pandey,
CEO
A+D DESIGN
STUDIO
Follow in 2022
1

■ Design Development
■ Hardscape Working Drawings
■ Softscape Working Drawings
■ Services Coordination Drawings
Driven by the rapid urbanization of Indian cities,
pollution and population have been on the rise. It is
now more important than ever to integrate nature into
public and private spaces. Further, it is scientifically
proven that spending time in nature helps us improve
our general physical, emotional, and mental well-being.
Landscape architecture also plays an impactful
role in a city’s storm-water management, pollution
levels, pedestrian safety, and social and recreational
activities. A city that is well planned and designed in its
landscaping provides numerous economic, social, and
cultural benefits to its citizens.
Website-
https://laadscapes.wixsite.com/deepali-pandey
25

Work From Home (WFH) was a concept only known to
a few of the employees in the IT field, and the rest were
traditionally working at the office. It was introduced to
many after the Chinese spread covid19 virus created
havoc at the beginning of 2020. Sudden shutdown
worldwide was a shock to many and operations were
on halt.
No country was left behind, in this chaotic situation.
After dealing with the virus for almost six months,
governments slowly & cautiously reopened the market
and other operations. Still, the public was in fear and
refused to step out to rejoin the office or attend lectures
at schools or colleges. This situation gave a boost to Work
From Home culture.
The demand
No one enjoys working in a space where you have
restrictions on movements. When we talk about private-
sector jobs, it consists of several industries and sectors.
Public sector jobs, that come under administrative work
have no other option than working at the office.
Employees working in large private organizations who
were able to work remotely had demanded to continue
their jobs remotely as the organization was not in the
position to deal with this medical emergency. Even the
fear of getting infected was at its peak. The teaching
faculties were asked to continue their work remotely as
the government was not in the position to get students
and parents in trouble.
Work From Home Culture

Challenges
As it was a new phase of the working environment, many
were not ready with the type of equipments and tools
required to work. Even organizations that were working
at their initial stage had to face many hurdles on the path
as they were financially not ready to sustain.
I met with people who worked remotely and they shared
experienceswherethecompanywaspayingtheminternet
charges to work remotely. Some organizations were able
to provide a desktop or laptop and internet service.
But that was not all. As the employees work efficiently at
the office were not able to do so at home. Even though
meetings were conducted on zoom or google meet, it was
not as effective as it is at the office.
Management issue
Employeesworkingremotelyhavetoreportataparticular
time interval about the work done. Even employees are
asked to work for more hours than they work in the
office. While talking to a few about their working hours,
the answer was ‘I work more hours at home, compared to
working at the office’.
Current Trend
Thanks to these advances in ICT and Internet access,
teleworking has become an accepted practice in many
offices in the United States and around the world. This
type of work is not completely done at home. Remote
workers turn to shared bars or workspaces, and some
travel the world while maintaining their job aspirations.
However, many companies have resisted for various
reasons. Some entrepreneurs can fear the lack of
productivity of their employees, while others do not
invest in teleconferencing technology and television
to support foreign staff. Nevertheless, many other
companies are immersed in the foreign workforce with
their fingers by creating one or two days a week, or
except for some employees. According to an overview of
the buffer in foreign work, 75% of foreign staff stated that
their businesses do not cover Internet expenditures and
71% said that their employers will not pay for coworking
spaces for employees. These statistics are slightly better
than last year, in which 78% of companies do not cover
expenses on the Internet and 76% will not be paid for
neighboring rooms. As the desire for work-from-home
among employees grows year by year, companies are
gradually adopting remote-friendly policies.
Remote working policies, on the other hand, save
companies costs by eliminating the need for expensive
officespace(orsatelliteoffices)andallowingemployeesto
create their own schedules from anywhere. For someone
who wants to work in such a working environment, this
can be a mutually beneficial situation.
27

Follow in 2022
1
ALETHEA
COMMUNICATION
Demand for connectivity has grown over the last
few months. Even when looking at the last five years,
more and more businesses have shifted to an online
platform. For entertainment, people now depend
on streaming services more than anything else. The
thing is, this is just the start. In the coming few years,
a majority of the world’s population will seek to rely
on internet connectivity to execute their daily tasks
and more. While 4G and 5G will be there for people
to stay connected, no one can deny the importance of
broadband internet. Broadband internet is not only
fast; it is more reliable as well. This is because there
are fewer chances of network congestion, and you
can control the kind of downloading and uploading
speed that you get.
AletheastrivesisheretohelporganizationsPerfecting
Broadband through their Products and Services.
They strive to enhance the User Experience of your
end customers. Their solutions help organizations to
Chimbu K Aravind,
CEO

provide the best end-user experience and meet the
demands. Their focus on offering the right portfolio
of Products and Services has given them long-term
partnerships with industry leaders. Their roadmaps
and processes are enhanced by a core team with deep
expertise in multiple domains, close interaction with
market leaders in the space, and the ability to adapt
new technologies to deliver the best user experience
to their customers. This helps them create tools that
address challenges in Broadband product design,
development, validation, and deployment. They
work with a varied range of customers to help
them deliver technology that accelerates the global
broadband experience.
Product and services:
■ SWAT WiCheck 6
■ SWAT WiCheck ATF
■ SWAT WiCheck LinA
■ SWAT WiCheck Lite
■ SWAT WiCheck V0200
■ SWAT WiNE
Their mission is to ensure that every consumer can
experience broadband as expected. They create Test
& Measurement solutions that help their customers
deliver Perfect Broadband. They do this with utmost
passion and precision. They constantly strive to
upgrade and innovate to maximize and sustain our
value for each stakeholder.
Website- https://aletheatech.com/
29

BlinkStrategicSolutionunderstandsthateverycompany
has its defined values, vision, mission, and business
goals, and to attain these goals, companies strive had
to enhance the skills of their employees. As challenging
as it is to hire the best talent; managing, retaining, and
engaging the high performers is even more important.
As a result, continuous learning and skill development
become the top priority.
Today, it has become imperative to build a strong
connection with your audience using digital platforms.
The question is how to effectively reach and engage with
them? Their Digital Marketing coaching empowers
your digital team to realize your business goals digitally.
Their workshops focus on using real-life examples, case
studies, frameworks, execution, and planning strategy,
with hands-on coaching.
Their areas of work:
■ Leadership Programs: A complete leadership
intervention program designed to build an
organizational leadership pipeline.
■ Behavioral Programs: Programs designed to bring
behavioral change in individuals to enhance their
productivity and team engagement.
■ Sales Program: Develop a highly talented and
motivated sales team by blending the sales teams
with skills on rapport building, selling techniques,
and motivation to excel.
■ HR Excellence Programs: Niche programs designed
for HR such as HR scorecard, Measuring Training
Effectiveness, Balance scorecard.
■ DigitalMarketingPrograms:Digitaltransformation
programs tailored for marketing and branding
requirements.
■ Technical Programs: Increase your efficiency and
productivity effectively by excelling in Microsoft
Excel, PowerPoint, Outlook, Six Sigma, and other
functional pieces of training.
Digital Transformation Programs for
Corporate
I would like to mention every organization’s digital
marketing goals:
■ Digital Transformation for Corporate
■ Digital Transformation for HR
■ Digital Transformational Coaching
■ Digital Content Strategy
Bhupendra Singh,
Founder
BLINK
STRATEGIC
SOLUTIONS
Follow in 2022
1

Their team consists of Google certified
professionals and trainers with extensive
experience in using digital marketing tools
and techniques in a corporate setting. They
are your consultative learning partners
in the sphere of corporate training and
long-term interventions.
Website-
https://www.blinkstrategicsolutions.
com/
31

Follow in 2022
1
MAYA CARE
FOUNDATION
Maya CARE has coordinators running helplines in
Mumbai, Pune, and Bengaluru. Once a request is made,
these coordinators connect with the vast network of
volunteers and send the best-suited volunteer to the
senior citizen.
Maya CARE volunteers include college students,
homemakers, working professionals, and active senior
citizens who visit senior citizens in their own homes to
provide services. None of us can ever replace a family
member. But as professionals struggle to meet the
demands of active work life, each of us at Maya CARE
has pledged to make up for their absence with integrity,
responsibility, and patience.
MayaCareaimstofulfillthegrowingneedforenhancing
the comfort of senior citizens living in India. During
their interactions with senior citizens, each of them at
Maya CARE pledged to conduct their duties based on
these three simple values:
Manjiri Gokhale Joshi,
Co-Founder

■ I don the identity of a Maya CARE associate
with pride.
■ With the faith that today
■ It will be a turning point in my life
■ The day I chose to assume responsibility for a future
■ Of new learning, self-reliance, and dignity
What do they do?
 Special Services
■ Sending courier packages (Domestic/ International)
■ Getting a visa
■ Booking airline tickets
■ Getting passport made
 Aide (Maximum one and half hours)
■ Accompanying senior citizens for a walk within or
around the premises of their residential area
■ Accompanying senior citizen to a location and back:
doctor/social occasion
■ Seeing them off/receiving them at the railway station/
bus station/airport
 Bank
■ Cheque deposit
■ Cash withdrawal
■ Renewal of FDR
 Domestic
■ Shopping for vegetables/fruits/grocery/pooja items/
gifts/ any other item (up to 5 items at a time)
■ Buying of tickets for movie/play
■ Booking train/bus/flight tickets
 Utility
■ Payment of electricity/telephone bills
■ Payment of house tax
■ Arranging documents necessary for passport/visa/
Aadhar card
 Medical
■ Delivery of medicines
■ Delivery of medical reports
■ Accompanying for regular health check-ups or
routine doctor visits
 IT
■ Getting printouts of pictures from the web,
emails, tickets
■ Assisting in video chats
■ Scanning and emailing documents
■ Helping with smartphone usage, solving app
related queries
They want to provide services for senior citizens in
a professional and safe environment through our
expanding network of trained volunteers. Their vision
is to become synonymous with elderly care and caring
for senior citizens, giving them friendly company and
independence just like their family members.
Website- http://www.mayacare.org/index
33

■ India currently has more than 2,100 registered
Fintechs out-of-which 67% were setup
after 2015.
■ The fintech industry of India was valued at
$ 50-60 Billion in FY20 and is assumed at $ 150
Billion by 2025.
■ The transaction value size of Fintech is set to
rise from $ 66 Billion in 2019 to $ 138 Billion in
2023 at a CAGR of 20%.
India’s presence in the global financial market
was never as important as it has become today.
The financial market plays a vital role in building
a nation. Fintech startups are currently the new
champions that are getting a good response from
the users. The government’s approach towards
technological advancement in every field is
pushing young entrepreneurs to innovate such a
product that will disrupt old market practices.
At the current point, we are standing at the topmost
position in digital banking. The government’s
vision to make India digital was an ambitious
project that has taken off with a great start in the
global finance market.
Breaking the monopoly
Banks were the only institutes after independence
where financial transactions were taking place.
After decades Indian banking system was not
Fintech startups leading
the way

showing any signs of innovative steps to improve
its operations. Later, the entry of foreign players in
the Indian banking sector boosted the competition.
1991 was a remarkable year for the Indian
economy. It was a decision that paved the path
from a deteriorating economy to one of the
fastest-rising economies. Now we have a much
better vision of growing our economy at a stable
pace. The government’s initiatives and changes in
policy-making encouraged youth to find their own
ways for the problems they face. ‘Make In India’ &
PLI scheme is attracting Indian youth and foreign
investors as well to bet on India’s economic growth.
Fintech startups stood as one of the favorites for
investment. This sector has shown an immense
level of growth since 2015. At this point, India’s
financial sector stands as one of the important
sectors in the world.
Being tech-savvy
The Indian government was bullish about
getting its financial sector online in order to get
the operations in a steady flow. There are some
incidents that supported the vision of making
India’s economy digital.
The formation of NPCI (National Payments
Corporation of India) was a bold decision;
creating UPI has boosted the digital transaction in
the country.
Demonetization & Digital connection
As mentioned earlier, PM Narendra Modi led
government was aggressive about making India’s
youth aware of their true potential for problem-
solving and gave them the task of creating
platforms that could fulfill the demand for easy
banking transactions. It was the moment, when
several creators took charge and started getting
registered as fintech startups. Many of them are still
providing services and have changed the mindset
of the public to trust technology.
Paytm is one of the first such fintech companies
that has come a long way and got registered at
BSE (Bombay Stock Exchange) & NSE (National
Stock Exchange). NPCI’s UPI (Unified Payment
Interface), has contributed the most in the digital
world of the finance sector in India. UPI became
popular in no time as it was an essential demand
from the market. Demonetization forced to go
cashless and turn towards digital payment mode.
Rise of Fintech industry
The Indian Fintech industry consists of segments
including Payments, Lending, Insurance
technology, Regulation Technology (RegTech),
Wealth Technology, etc.
India currently has more than 2,100 registered
Fintechs out-of-which 67% were setup after 2015.
The fintech industry of India was valued at $ 50-
60 Billion in FY20 and is assumed at $ 150 Billion
by 2025.
The transaction value size of Fintech is set to rise
from $ 66 Billion in 2019 to $ 138 Billion in 2023
at a CAGR of 20%.
Top Fintech Startups in India
Paytm, Pine Labs, Groww, Bharat Pe, Phone Pe,
Lendingkart,ZestMoney,Mobikwik,PolicyBazaar,
Cred, Upstox, Razorpay, CoinDCX, ClearTax,
Khatabook, Mswipe, BankBazaar, 5Paisa, and
Jupiter Money.
- Parag Ahire
35

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a story .. Everyone has
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