The 10 most successful business women to follow in 2021

www.swiftnlift.in
ENNOBLE IP
MARCH 2021
The 10 Most Successful
Business Women To
Follow In 2021
TEACHERS CAN
FRAME A MORE
GENDER-BALANCED
SOCIETY
WHY DO WE NEED
AN INTERNATIONAL
WOMEN’S DAY?
WOMEN’S RIGHTS
IN PUBLIC AND
POLITICAL LIFE
DR SHWETA SINGH
Founder

Swiftnlift Media And Tech
SwiftNLift is theBest Business Magazineacross the
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Nilesh Sabe
Chief Editor
- Nilesh Sabe
SwiftNLift magazine is not just a print or digital anymore but
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Some print pieces have complementary components such as
additional coverage, advertisements and still photography. There
are regular columns by the editors with reflective articles to
provide a window onto various issues related to gender equality
and women empowerment.
The cover story has featured Dr Shweta Singh who is the Founder
ENNOBLE IP. It is a market based intellectual property consulting
firm which has built up a major client base among Start-ups,
SMEs & Universities
From the Editor…

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Chief Editor
Nilesh Sabe
Managing Editor
Ravi Borse
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Amar Rathod
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Aarti Gandlewar
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Vaishnavi Sabe
March 2021
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Technical team
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CONTENT
Cover story
ENNOBLE
IP
10
Articles
TEACHERS CAN FRAME A
MORE GENDER-BALANCED
SOCIETY
WHY DO WE NEED AN
INTERNATIONAL WOMEN’S
DAY?
WOMEN’S RIGHTS IN PUBLIC
AND POLITICAL LIFE
28
42
54

16 20
34
44
38
48
24
50
30
Ashmika
La Belle Vie
Soul Jewellery
MarkeSynergist
Private Limited
JB HR Innovation
Services
NuSocia TIMELESS BEAUTY
SECRETS
Farah Khan
World
Freakins
Aachho

An “En-Noble” lends greater
dignity or nobility in innovation
through novelty that triggers the
journey of an idea en-route to
a path breaking Innovation.
At Ennoble IP, we endeavor
to encourage, protect and
commercialize Innovations.

DR SHWETA SINGH
Founder
Business Women To
Follow In 2021

ENNOBLE IP is a market based intellectual
property consulting firm which has built up a
major client base among Start-ups, SMEs &
Universities. The company has been incorporated
in the year 2013 and is founded by Dr Shweta
Singh. The office is located at Noida, UP and it
has been in service with amazing strength of
170+ employees. It was wonderful experience to
interview ENNOBLE IP for our magazine.We are
glad to share this exclusive conversation with all
the readers.
Tell us about the journey of your
company. Its vision and mission.
ENNOBLE IP provides one stop solution to start-ups
and SMEs with its core areas of expertise in Patent,
Trademark, Design, Copyright, Commercialization
and Training. We provide quality solution to protect
IP assets & intellectual property management at
reasonable cost. ENNOBLE IP along with providing
IP protection services also handholds them
throughout the process starting with the research
upon their patents, trademarks, copyright and
designs.
Our vision gives a direction and goal for all our
undertakings. We want to become the market leader
in IP by delivering state-of-the-art services and
setting the industry standard for quality, security,
stability and value on a worldwide scale.
An “En-Noble” lends greater dignity or nobility in
innovation through novelty that triggers the journey
of an idea en-route to a path breaking innovation. At
ENNOBLE IP, we endeavour to encourage, protect
and commercialize innovations.
Were there any constraints you faced
while starting with the company?
Being a woman from a small town, I received several
backlashes from the family and society. People said I
would never succeed if I selected entrepreneurship
as my end goal over a job. The society had a
monotonous thought that women can never become
successful entrepreneurs and I decided to prove
them all wrong & break the prevailing monotony
of the society with an idea that no woman should
face the problems of lack of exposure & awareness
in their professional journey because of being from
a small town.
What services do you provide to the
customers? Why should one prefer you?
Intellectual Property is being viewed as one of the
most valuable and intangible assets. To manage
this important asset strategic planning is required
along the lines of the company’s vision. We help
clients to identify, protect, manage and exploit their
Intellectual Property to its full potential.
Our mission to lend a greater dignity or nobility in
innovation through novelty that triggers the journey
of an idea en-route to a path breaking innovations
has kept our customers trust.
Building trust doesn't happen in a vacuum. One
has to remain consistent in their work and project/
product delivery, understand your customer
needs and deliver on your promises on time. We
at ENNOBLE IP believe in delivering quality with
defined timeline. Timely delivery of work with good
quality is the biggest reason of our customer’s trust
in us.
Along with the services you provide,
how did you come up with idea of
training too?
The reason behind starting trainings alongside our
services was the Global Innovation Ranking of
ENNOBLE IP

our country. India has risen 29 spots in the Global
Innovation Index in last 5 years from 81 in 2014 to
52 in 2019 & now 48 in September 2020. Raising
the Indian ranking through its own start-ups
universities & college has been one of our prime
focuses. India has more intellect than any other
place with a youth that is more skilled as compared
to the rest of the world. Every day, in India there
are thousands of innovations taking place but
the ignorance of people and lack of knowledge
regarding IPR has served as a bane for our Global
Rankings and that was the major reason to start
trainings. Considering our present pace, the day is
not far off when India would rank amongst the top
5 countries in the Global Innovation Index.
How do you help SMEs and MSMEs
with IP services?
We serve as a one stop solution to start-ups and
SMEs and MSMEs with its core areas of expertise
in Patent, Trademark, Design, Copyright,
Commercialization and Training. We provide
quality solution to protect IP assets & intellectual
property management at reasonable cost. Along
with providing IP protection services, we also
handhold them throughout the process starting
KARAN PURI KHUSHAL JUNEJA
Associate Vice President General Manager

with the research upon their patents, trademarks,
copyright and designs.
How are you keeping up with the latest
developments?
We are passionate to challenge the market for
creating a shared future, together which is bold
in our aspirations and confident in our execution.
We have combined quality and creativity, with the
ability to get the right results through innovative
solutions. Connecting learning and understanding
to open doors and unlock opportunities in our
local and international markets. We have been
continuously working on our approach towards the
ongoing trends and keeping up with its pace. There
is a dedicated team of experts that continuously
keeps a check on any and every information or
developments related to IPR and technologies.
IPwithoutprotectioncanbevulnerable,
so this adds an element of risk. How do
you manage that?
Our services at par are the risk protection that we
provide to our clients. Patent, Trademark Services,
Copyright, Design Registration. We guide our
clients making them aware about the vital role that
IPR plays in terms of their innovations & inventions
and its protection. We handhold our clients from
registration to commercialisations.
What is your strategy to reach new
industries and new customers?
Similar to any other company worldwide, we
followed the traditional methods for approaching
new customers and industries i.e., cold calling,
gate crash, face to face meetings but the pandemic
changeditall.Gatecrasheschangedtoinboxcrash,
face to face meetings got converted to zoom calls &
google meet. Nevertheless, we kept a firm believe
that consistency is the only catalyst to sustain and
we kept consistent in arranging for free webinars
and training sessions. We kept trying to connect
with new industries and customers through the
available online mediums, ranging from email
marketing, WhatsApp to telemarketing and
that made us sustain the difficult times of the
pandemic.
What makes you stand different in the
market, than the others who are already
established?
Our services at ENNOBLE IP revolve around
research & development. Ranging from the
Universities, Colleges, Start-ups, SME’s & MSME’s,
we have been encouraging and supporting all of
them to indulge and evolve in & through research
& development as it not only directly helps them to
maintain a status of their brand in the market but
at the same time indirectly helps them contribute
towards the improvement of the country’s Global
Ranking which is considered as a boon at the time
of Govt. & private findings.
What are your upcoming projects?
We have recently launched Council for Industrial

InnovationandResearch(CIIR),asection8Not-For-
Profit organization. CIIR is the leading research and
innovation organization of India. We are known for
our Think tank innovation pool and for our cutting-
edge R&D knowledge base in various science and
technology areas. We are pool of innovators and
scientists working on futuristic innovation to make
society a better place. CIIR covers wide spectrum of
science and technology innovations with cumulative
experience of more than 150 years. We work on
providingsignificanttechnologyinmanyareaswhich
had direct impact on society, we covering areas from
physics, geophysics, chemicals, drugs, genomics,
biotechnology and nanotechnology to mining,
aeronautics, instrumentation, environmental
engineering and information technology.
Alongside,ENNOBLEIPlaunchedaplatformnamed
IP Jagruti, a platform which shares knowledge,
information and news about strengthening and
enriching Intellectual Property Rights and in India.
It will be a platform which will help in equipping
start-ups, MSMEs and innovators with recent
technology so that they can integrate IPR into
their business techniques and could improve their
capabilities within that area of enforcement. The
aim of IP Jagruti is to increase the count of IP fillings
from all the sectors through all the sources which
can strengthen the IP ecosystem and can cultivate
the culture of motivation.

Business Women To
Follow In 2021
W
e began working in
September 2019. As of
now, my organization’s
development has been gigantic. I saw
my most noteworthy number of deals
during the lockdown time frame and
it just proceeded from consequently.
From that point forward, the
development diagram has been a
forward slant.
Aboute the founder…
Ashmika Gupta founder of
e-commerce website ashmika.in
CurrentlypursuingBusinessAnalytics
She finished her BSc in business and
the executives in 2020. I’m likewise an
ensured gems originator she helped
her mother who is a gems creator,
and her father who is a jewel vendor.
This caused her to comprehend the
business side of work better. Having
the advantage of getting long periods
of involvement with the business
has fuelled her enthusiasm for
adornments and appreciation for the
extraordinary craftsmanship.
Ashmika
16 MARCH 2021 SwiftNLift

ASHMIKA
GUPTA
Founder
Her test is to change the viewpoint of my
crowd that presently views gems as
speculation trouble, to a viewpoint
that accepts the lighthearted self-
articulation that can be given by
her manifestations. It is tied in with
making normal individuals care
openly remarkable. As a kid, she would
never truly find a way into one box. Also,
that is by and large what she need my gems
and each assortment she make to portray. her
initial four assortments are propelled by people
around her, her environmental factors, and a ton
of the feelings I went through over the most
recent couple of years. Which got going as
an interest of taking a gander at dispersed
precious stones at 2 years old to be one
of the most youthful gems originators,
Ashmika by Ashmika Gupta is a
precious stone adornments brand
that just finished a year this
September. This local gems brand
was conceived out of Ashmika’s
longing to make something
fun, something astounding and
something that adds a little love to
17
MARCH 2021 SwiftNLift

live’s intricacies.
Being one of India’s
most youthful
adornments fashioners to
dispatch a brand, Ashmika
has had a mind-boggling
experience however she keeps
on appreciating this thrill ride
with a sparkling grin.
Having the advantage of getting
long periods of involvement with the
businesshasfuelledherenergyforgems
and appreciation for the extraordinary
craftsmanship. This has made her make,
assemble, and share her vision through
her assortments. The story behind each
adornment she plans comes from the ladies and
men who wear Ashmika – their battles, fears,
and sentiments, making Ashmika Gupta a
gems fashioner as well as a narrator who is
roused by individuals around her.
That’s why it is differ…
What makes Ashmika hang out in the
messiness is the brand’s plan and ethos. Their
point is intended to engage the wearer with its
feel, uniqueness, and style. From the unusual to
the striking, this adornments brand’s plans are for
everybody.

Business Women To
Follow In 2021
KANIKA
RASTOGI
Co-Founder
La Belle Vie
Soul Jewellery

W
hile investigating
the fine
craftsmanship of
the antiquated occasions in
meerut, la belle vie (lbv)
foundanimportantfortune
that is, ‘the golden book
of god vishwakarma’
– which holds the old
intelligence of pearls,
metals, and the speciality
of adornments making.
Guided by the standards
of vishwakarma himself,
lbv makes its pieces to be a
critical piece of your reality.
Each piece is curated by faith,
vastu,vedicsciences,andthat’s
only the tip of the iceberg.
Present-day innovation
mixes with the strategies and
astuteness of the people of yore
to make craftsmanship with reason.
The organization’s skilled workers hailing
from each side of the nation, add to the way of
thinking and information, making lbv a pool of
boundless insight regarding the matter of making
gems.
About the
founder
I have done my
masters in business
a d m i n i s t r a t i o n
and lone rangers in
computers. My tender
lovingcarehastransformed
into the “quality” for
our organization.
My adoration for
history has given
me motivations
to profound jump
and conceptualizes
the items with social
roots. For instance ‘the
lord ram coin’, i was thinking about what sort
of cash they had when lord ram was coroneted
as the emperor? At that point i tracked down
that the “jaipur royal family” is the immediate
heredity of lord ram, henceforth we
took motivation from their crest
and made a royal emblem. Also,
this is the way we made the cash
of lord ram which is accessible
for everybody in 999 purity
silver, copper, and panchdhaatu
(brass).
La belle vie assortments are centred
on various sorts of jewelry designs.
What roused you to begin this style
line?
Special brand logo that
we have set up.
Our logo is the expert creation
by our ukrainian fashioner
21

romanchenko vitality after long
consideration and conceptualizing. Our
hexagon is the base of the hexagram
helping us to remember our spot
on the planet. Accepted to
address the focal point of our
force, this 6-dimensional
figure has for quite some
time been respected across
societies and religions to
have sacrosanct math. Be it
judaism, islam, christianity,
hinduism,orevenbuddhism,
every one of them, have their
importance related to the
shape.
The hexagram is additionally
inseparable from the number
6, which is mystical by its own
doing. It has been authorized
with portraying the number of days
man should work, addressing the
flavours one can insight, the
number of notes used to make
music, and a few different
subtleties that make up
our lives. Numerically
and emblematically, it
is an ideal number. Each
conclusion believable can be
communicatedwithblossoms,
similarly as it tends to be, with
jewelry.
The crown, the
representative of a ruler,
intends to encapsulate
all its most desirable
c h a r a c t e r i s t i c s
r e s p e c t a b i l i t y ,
effortlessness, honour,
uprightness, bravery, greatness,
confidence and holiness. It is the immaterial
victory of the soul. The crown is the corona that
illuminates all of ‘la belle vie. The monogram,
the ‘lbv’, at the core, all things considered,
features the epitome of the ethos. Sitting
carefully amid the imagery, this monogram
transmits energy through its name,
upgrading each component around it.
“Lbv’s logo is a puzzler that feeds lively
tones to humankind when tackled.”
We have changed the indian festivals by
adding “quality” items like silver rakhis,
however, not another idea but rather
excellent “utilitarian” rakhi cum
pendants make them stand separated.
Our rakhis are blockbusters and one
of our dearest items among clients.
Lbv dispatched great coins like the
lord ram coin. We likewise mentioned
a world-renowned indian craftsman
to plan the “navdurga ‘’ item which
is interesting in its own specific
situation and space.
Our restricted version objet d’art sculptures
arrangement incorporates ancient rarities
and the scaled miniatures by world-
famous specialists like michelangelo. We

have likewise curated the world legacy
mould named ‘jason and the golden
fleece’ in unadulterated silver.
To sum up, lbv has wandered into
regions and idea which are yet to be
thought by different organizations.
With our product offerings, we are
attempting to fill the “void” in the
indian silver industry, as of late we are
chipping away at making gems out of
antique engraved (arabic) gems into
a totally recent fad. That is the reason
we call our-self “apple of silver jewelry
and objet d’art”.
“It is hard to go into silver
gems fabricating. You can
exchange by purchasing
existing ordinary items, doing
showcasing and selling them
further.
However, conceptualization, research,
and making ‘evidence of ideas; are
practically close to outlandish for
outcasts. So we diagrammed another
way inside and out to go to this
industry. We underlined making
the entire biological system where
an organization of close partners,
karigars, and technologists has been
made to re-shape the game. In one
case it took us 52 messages to persuade
a worldwide craftsman to work with us
on a task. Furthermore, presently we
resemble relatives. We have assembled
our relations on common trust, shared
development, and the energy for the
work we are doing”, kanika.
23

Business Women To
Follow In 2021
Freakins
F
reakins centres around making a line
of items in three explicit classes -
must have (all the fits accessible
all throughout the planet), be bold
which is about design in vogue
items, and afterwards at long
last our limited edition – an
unmistakable and speciality
line with only 48 pieces for
every style. We ensure we
don’t imitate and give
out novel and very
complex plans.
Freakins freakins
is a trendy
design startup
that clergymen
an ideal
denim assortment
encouraging style with solace.
It is as of now one of the
quickest developing d2c brands
in india. Adding flavour to
freakins plans and innovative
space, parthavi nagarsheth
is one of the most youthful
chief creative officer in the
country for a pan-india
d2c brand. The brand
claims, “as stories, ages,
and various societies pass, freakins mission stays
unaltered - to see each female agreeable in
whatever she wears regardless.” Under the
aegis of the strong and excellent parthavi
nagarsheth, the organization needs to
oblige the requirements and yearnings of
each lady.
With advanced education from
nift, gandhinagar, and having
worked in denim fabricating
plants, she comprehended the
unique spot denim holds in
the design business. With
sheer love for denim, she
sought confirmation from
jean school, amsterdam.
Following that, freakins has
become a significant piece of
her life.
As an individual who is
resolved to drive change
and partner with economical
organizations, she is
empowering the gen z and
younger ones to zero in on
manageability.
Parthavi nagarsheth and shaan shah
began a brand known as recleanic
which reestablishes fixes and

PARTHAVI
NAGARSHETH,
Chief Creative
Officer
upgrades any of your old denim products. Stressing
on the part of decreasing the carbon impression
through reusing. Moreover, she with her group at
freakins is additionally making eco-friendly items
open to all at moderate valuing.
Experience of being a ladies finance
manager
Ladies are the core of any business as of now,
particularly in the business of fashion. I have
noticed each female will in general be more
coordinated and expressive in what she does.
Being important for a startup, i have seen that one
winds up wearing various caps things and in such
a circumstance, i feel a female is considerably more
capable and versatile to a work.
Chief creative officer
The pressing factor and imagination go connected
at the hip. For me particularly, the speediest
arrangement is typically the best solution. I
unequivocally have faith in the shrewd words,
“alone we can do close to nothing, together we
can accomplish such a great deal.” I think a more
grounded group, viable correspondence between
all gatherings, and collective exertion is the
foundation of any business’ prosperity. All things
considered, it is tied in with including the group
25

from each part of the business in the innovative
cycle. Realizing that everyone matters and being
versatile and changing in accordance with alternate
points of view can give you the best result.
Ups and downs
The brand was ideated by shaan and sachin in
2018. Despite the fact that i joined the firm later,
we enthusiastically worked in all angles to upgrade
the client quality, trust, and worth of the brand.
We are a quality-situated group of 16 individuals
taking care of the total business and deals doing
around 800 orders every day, developing at 5%
mom.
What lies ahead in the enterprising
excursion?
A t present, parthavi alongside the
ceo of freakins is running
after another
brand known
as recleanic.
Which is
tied in with reestablishing old items and making a
customizable thrift store? With this brand, they are
hoping to decrease worldwide waste by focusing
on reusing old denim item. A brand to repair,
redesign and renew any denim items.
In brief
Alongside the three, we intensely gloat about our
eco-accommodating assortment. With an in-
house denim washing unit. We produce customary
popular items with 75% less synthetic compounds
and water and now looking towards more feasible
and moral methods of creating items.
My family is something beyond being strong.
I have been constantly pushed to work more
and make progress toward more development.
Coming from a business family, as far as i might
be concerned, it has consistently been tied in
with making your imprint through devotion,
difficult work, and being energetic. Individual life
is consistently in equilibrium and i am fortunate
to have extraordinary associates, companions,
and family who will in general ease up me up after
work.

I
naworldofnumbergamesandspellingtests,it’s
easy to consider topics such as gender equality
too ‘grown up’ for the classroom. However,
there is no better place than the classroom to
address the social issues that International
Women’s Day challenges.
Teachers are an incredibly privileged bunch.
Their passion lets them touch numerous lives
through their practice and they affect the greater
community at a base level through their students.
They have the honor of nurturing and forming
relationships with children who will grow to
become informed, empowered adults. Teachers
are well-positioned to support students to become
citizens who promote inclusivity and who are
aware of imbalances in the community.
Engineering a change in gender
inequality
Teachers have a social responsibility, because of
this influential position, to drive positive changes
in youth. As a female-dominated profession, it is
in the sector's best interest to promote gender-
balanced views in the community. Not only this,
but teachers also are responsible for the children
in their care – they owe it to their students to teach
them to be successful members of a productive and
inclusive society. Teachers are the perfect people
to help engineer a change in gender inequality as
they can target gender perceptions as they begin
to develop.
Teachers are also lucky in that they have a strong
TEACHERS CAN FRAME A
MORE GENDER-BALANCED
SOCIETY

community to support them to
share their wisdom and promote
inclusivity and equality in the
classroom. They do this through
teaching students that they are
all valued for their diversity
and to value each other, and to
challenge inequality and bias.
Teachers can promote
inclusivity
School is where relationships,
includingthosebetweengenders,
are modeled, taught and formed.
The ways in which students are
encouraged to interact with
those around them at school
carry on in to their interactions
in the greater community and
are lessons which they take with
them into adulthood.
Teachers know how important
it is that they foster positive
relationships between the
diverse children in their care
from a young age. Teachers are
role models from the moment
they walk through the school
gates – they can't escape it! Not
only do they model appropriate
behavior, but they also influence
ways of thinking, processing and
being open to the world around
them. Ensuring they challenge
gender stereotypes and confront
bias directly and through their
everyday pedagogical practices
teaches their students acceptable
ways of behaving.
As well as modeling positive
gender-interaction, they can
explicitly teach the issues
targeted by International
Women’s Day. They want to
teach students activities which
encourage them to question the
status quo and provide a safe
place to explore gender identity
in society.
Some examples might
include:

exploring the issues which
International Women’s
Day aims to bring to light,
including facts about
inequality in the workplace,
politics, the social sphere and
education
 examining gender-bias issues,
such as stereotyping and
bias, in role play activities
- stereotypes are often so
ingrained in their students
that they aren’t even aware of
them

teaching lessons that study
gender influencers, using
inclusive language, avoiding
gender bias and reinforcing
positive behavior helps
students understand gender
roles

celebrating the achievements
of inspirational historical
and contemporary women -
asking students to consider
female role models in their
life outside of school and
encouraging them to explore
how these women have
worked to challenge gender
stereotypes and bias
Putting understandings
into practice
Encouraging students to
understand gender issues and
the facts behind inequality
is only the beginning. To
cement this knowledge and
understanding, teachers need to
intentionally and mindfully help
children to put understandings
into practice.
Many teachers encourage and
support their students to value
diverse personalities, strengths
and genders. Reminding
students that there are no such
things as ‘girl things’ and ‘boy
things’ and discouraging such
talk in the classroom is an
incredibly simple tool that, when
reinforced, has great power.
The power of positive
role models
Role modeling ways to
respectfully and maturely
challenge inequality when they
see it around their community is
afantasticwaytoencouragethem
to take lessons from school to
their homes and neighborhoods.
Teachers can invite positive role
models from the community
to talk to their class about
breaking gender stereotypes and
bias. Perhaps an empowering
female firefighter, or plumber,
or engineers are useful in
demonstrating what it means
to follow one's dreams. If
teachers provide students with
a forum for safe and open
discussion on gender issues,
then they help foster a love for
positive discourse that promotes
women's empowerment.
Teachers are incredibly
privileged. They can create a
new era of critical and creative
thinkers, seeking balance
and representation in regard
to gender in all facets of life.
Teachers have the power to
provide students with the
conversations and experiences
that equip them to question
stereotypes and bias promote
gender imbalance and celebrate
women’s achievements.
29

Business Women To
Follow In 2021
RIMJHIM
HADA
Founder
A
achho has a notorious handcrafted lavish
ethnic assortment from the royal-land-
rajasthan for the Indian contemporary
women. This drive is to bring every one of the
wonderful indian ethnic and carefully assembled
items direct from the craftsmen all over india. In
this way, bringing together the rich variety in the
indian practice and culture of the dress.
Aachho is an approach to find things
you love; thusly, it endeavours to furnish
the clients with extraordinary items.
It unites the conventional craftsmanship with a
contemporary wind to reproduce the appeal of that
customary workmanship for the individuals who
wear and appreciate polish, class, and culture. The
Aachho

organization is captivated
by polish, discover
satisfaction in
uniqueness and
put stock in
quality.
The enthusiastic
team, rimjhim hada
and anurag singh
khangarot
wandered
a a c h h o ,
a trendy
s t y l e
brand that
b r i n g s
sumptuous ethnic wear - woven spreading over the
customs with an advanced touch.
Intheplacewheretherearecelebrations,aachhohas
fused a component of festivity into its plans finding
some kind of harmony among inconspicuous and
articulation. Situated in jaipur, it is an imaginative
design outlet that offers hand-picked one of a kind
and great items.
What enlivened you to set up aachho?
Since youth, i respected my mother’s rich method
of style. I love wearing rajput poshaks and
unadulterated chiffon saris. At my wedding in
2015, my mom skilled me impeccable dream
boat gold-zari rajput poshak, which i later
followed into the new texture and mixed it
into combination. These poshaks were
passed starting with one age then
onto the next. He had voyaged the
majority of the legacy properties
and loves to investigate
fortifications and royal
residences.
On the schooling
presence, i am a
programmer from
srm university,
chennai, a
coder, and had
worked with
mnc. Anurag is a
masters’ ready to
go administration
from pune and
advanced advertising
from xlri, having
immense involvement
with internet business and
instalments. The blend of both
our advantage and skill prompted
seed the possibility of aachho.
Brief us on the idea of aachho.
Aachho is our unassuming endeavour to catch
31

the rich social variety of customary tones and
hand block prints on a solitary stage by bringing
wonderful indian ethnic and carefully assembled
items. We at aachho likewise accept that life ought
to be absolutely a festival, and each outfit you wear
an impression of that soul. That is the reason you’ll
discover our whole assortment to be a rich blend
of both conventional and contemporary plans and
tones particularly hailing from imperial rajasthan.
It is the one-stop objective for items that cause you
to feel good as well as sure as well! Furthermore, all
things considered, nothing would make us more
joyful than to hear your loved ones all say aachho
(“excessively great” in rajasthani) each time you
venture out in one of our outfits.
At first, while doing the exploration, the two of us
took in the rich social legacy of lively and vivid
artworks and abilities that rajasthan celebrates
with the world.
Both concocted the word mark “aachho”. The
wording mirrors the belongingness of rajasthan.
The local marwari word signifies “excessively
good”. The thought was to take motivation from
the antiquated art of hand block printing to add an
edge to their outlines.
In 2018, we dispatched www.Aachho.Com. The
whole exploration, initiation, and arranging
identified with business, all were done in mumbai.
Afterwards, we moved the base to jaipur where
we started their arrangement and executed the
guide - including marketable strategy, meeting
right accomplices, setting up the assembling
measures, investigating strength and openings,
breaking down strings and shortcoming, fostering
the site and its connected programming, starting
vital associations including banks, instalments,
and coordinations accomplices to drive and fuel
development.
An achievement that gave you with
most extreme fulfilment.
Over the way of the most recent 3 years, we have
fostered the dna by blending society and design for
the cutting edge local area. Motivated by various
urban communities and established in customs,

we centre around the combination of an easy
speciality of endless rajasthan’s rich prints and
examples into the advanced fabric. What’s
more, incorporate such capable diamonds of
rajasthan - block printing, hand-painting, gota
patti, bandh, shriya, restrictive weaving theme,
tie/colour, ajrakh, indigo, hand beadwork,
dynamic shading ranges, and striking plans,
flower prints. All denoted a mark in each
aachho jaipur assortment!
Today we have a supporter’s base of 350k on
instagram and a group of 250-300 full-time
and agreement based gifted experts who are
working each day to carry an old gold design
to the market. We transport aachho items
to 25000+ pin codes in india and around
the world. To date, aachho jaipur presented
its assortments to some eminent vips. The
heartiest appreciation to them to pick aachho
to wear. We have an overall glad client base
who respects themselves for inclining toward
aachho on their unique events or occasions on
account of the quality and examples. As of late,
aachho was perceived as best rajasthan brand
2020 on the planet advertising congress and
india achievers grant for - youthful business
visionaries and business pioneers.
Beautiful words by rimjhim
The counsel to impending stars by them is -
“faith in your vision with reliable work on
it, learn from the errors and impediments
as the more prominent are they, the more
magnificence in beating them.
33

Business Women To
Follow In 2021
MarkeSynergist
Private Limited

AMBIKA TM
Founder &
CEO
M
arkesynergist Private Limited is a
showcasing correspondences firm that
concentrates to cook the necessities of
current organizations.
‘Marke’ means our desire to enable you to develop
your image and make a character on the lookout.
‘Synergist’ infers the longing to join together and
work intently and help you in changing your
business to a higher level.
Settled in Mumbai, markesynergist has its span
across significant urban areas in India. We think
of inventive plans to grandstand your image
personality so your image stays an amazing serious
differentiator on the lookout.
Markesynergist Private Limited is a showcasing
correspondences firm that concentrations to
provide food with the requirements of present-
day organizations, settled in Mumbai, India.
‘Marke’ connotes our inclination to engage you to
develop your business through us and assist you
with making a brand personality on the lookout.
‘Synergist’ as its name proposes, is the craving to
join together and work inseparably with you and
help you to play out your business viably and assist
35

you with driving outcomes.
Ambika TM,Founder and CEO
Ambika has rich experience in the field of Public
Relations and Digital Marketing. She began
her career with biztv Network as a publicist
for the movie DAM999 and has made notable
contributions towards the publicity of the movie
and stirring up conversations on Mullaperiyar
dam.
Ambika has also worked with Adfactors PR, All
LightsFilmMagazine,IamImpresarioandApplied
Singularity. Over the years, Ambika has worked
in a myriad of projects under various sectors
such as BFSI, technology, healthcare, startups,
education, telecom, entertainment and
lifestyle. What motivated you to set up
markesynergist?
I have for the longest time
been itching to begin my
own organization, yet leaving
regular work and the danger
of venturing out towards
business is the most
troublesome and
testing step.
The driving
element that
drove me to begin
my own organization
was the innovative
biological system that
I was important for.
During my spell in
Applied Singularity
in Bangalore, I met and
associated with numerous
youthful and dynamic business
visionaries who motivated me to begin
markesynergist. The startup environment in
Bangalore is to such an extent that there is a ton
of inspiration that urges you to take that monster
jump.
Markesynergist is a promoting correspondence
firm. Our centre is to take into account
the correspondence needs of present-day
organizations. We offer administrations in
advertising, advanced showcasing, content
administration, and occasions. As all organizations
flourish dependent on available holes, we chose to
maintain our organizations particularly. At first,
when I was laying the field-tested strategy, I felt
that numerous new businesses or SMEs needed to
connect with their objective partners.

37
Services
Public Relations
We constantly work closely with our clients and
provide strategic advice to build strong brands and
reputation.
Digital Marketing
We use breakthrough digital strategies and
customised digital marketing services to bring in
potential leads.
Content Management
Clear, concise, appealing, and structured content
is the key to effective marketing. Our team of
specialized content writers craft quality content for
your businesses.
Creative Video Content
We deliver a simplified solution to all your custom
video content production needs. Our exceptional
video production lab creates interactively
engaging visual media of all types and length, from
conceptualization to post-production.
Event Management
We come up with innovative ideas to showcase
your brand identity so that your brand remains a
powerful competitive differentiator in the market.
Conclusion
Markesynergist Private Limited is a marketing
communications firm that focuses to cater the
needs of modern businesses, headquartered in
Mumbai, India. ‘Marke’ signifies our urge to
empower you to grow your business through us
and help you create a brand identity in the market.
‘Synergist’ as its name suggests, is the desire to
unite and work hand-in-hand with you and assist
you to perform your business effectively and help
you to drive results.

Business Women To
Follow In 2021
FARAH
KHAN ALI
Founder &
CEO
Farah Khan World
I
ndia is a translation of a Sanskrit word that
means “body of waters”.
It is not only a land of rich cultural diversity
but also the land of origin for the brand ‘Farah
Khan Fine Jewellery’. Each piece, not only is
proudly made in India but is design to embody
the reflections of true Indian heritage and legacy.
Farah pours her passion for the past treasures into
creating new heirlooms that reimagine Indian
history for a new generation.
Inspiration
“I draw deeply from India’s artistic heritage and
contemporize its traditional forms to create
something current and universal. With a merging
of ancient techniques and modern technology,
I craft a narrative that is truly global. Take, for
instance, the use of carved gemstones.
Before the science of lapidary evolved, jewellers
would painstakingly carve ornate designs into
precious coloured stones. I juxtapose uncut
emeralds carved in that time-honoured way with

modern-cut diamonds hewn through cutting-
edge techniques, and round it off with the timeless,
imperial lustre of pearls.’’ states Farah in her coffee
table book ‘Farah Khan: A bejewelled Life’
At last, I set up my own processing plant and
dispatched a co-marked assortment with Tanishq,
India’s biggest corporate store of adornments. I
was the solitary adornments planner to co-brand
with Tanishq and Farah Khan for Tanishq sold
in 40 stores across 23 urban communities from
2014 to 2016. The assortments were very generally
welcomed and for me, that was one of the great
focuses as it was an extraordinary learning
experience. It made me fully aware of the mass
market and the sort of gems that the vast majority
were purchasing and took me across 23 urban
areas all over India, cooperating with individuals
from varying backgrounds.
Appreciations’
I discover most achievements in
motivating my group, controlling
them, educating them. In the
event that I learn something, I am
constantly keen on sharing that
learning since I accept that when we
share our encounters, we
illuminate individuals. I’m
additionally a major adherent
to collaboration, and I believe
it’s vital to recognize and like
everybody’s work in building an organization.
Expanded
The technique right presently is to have a global
presence. I was intending to grow across India
first, yet the pandemic has stopped procedures on
this front for the present. The prompt arrangement
is to develop universally throughout the following
not many months and by right on time one year
from now, I accept we will have a more grounded
worldwide presence in different worldwide
business sectors.
There is additionally some cooperation down the
line with an Indo-German organization that I can’t
name yet. It very well may be in the domain of way
of life and home. The prospects are there, and the
future looks encouraging.
Benchmarks
Peruse! Kindly read about individuals’ lives and
excursions. Not exclusively are they perpetually
motivating, however, they are additionally a hotbed
ofgroundbreakingthoughtsandpointsofview.The
39

world is going through a colossal change at the
present time and we as a whole need to adjust and
flourish. The more open you are towards change,
the speedier that achievement will follow.
Conclusion
Currently, the Farah Khan Fine Jewellery Brand
retails in India, but her clients are spread across
the globe. The Label is looking at expanding
internationally in prominent fashion capitals of
the world and is in talks with various International
chains to do so. Having established her presence
with flagship stores in the capital city of Mumbai
and New Delhi, the Brand has also had very
successful retail shows all over India in places
like Chennai, Bangalore, Chandigarh, Kolkotta
and Ludhiana. The Farah Khan Fine Jewellery
Brand is also looking at franchising its label in
the metropolitan cities of India in the near future
and shall have an international retail presence by
2014 In the 27 years of her plan venture, Farah has
effectively constructed a globally the perceived
and acclaimed brand that tries to persistently kick
off something new.

W
omen of the world want and deserve an
equalfuturefreefromstigma,stereotypes
and violence; a future that’s sustainable,
peaceful, with equal rights and opportunities for all.
To get us there, the world needs women at every
table where decisions are being made.
Women’s full and effective participation and
leadership in of all areas of life drives progress for
everyone. Yet, women are still underrepresented in
public life and decision-making.
International Women's Day on 8 March is a day
to celebrate the social, economic and political
achievements of women, reflect on progress and
demand gender equality. For over a hundred
years, International Women's Day has put the
spotlight onto issues affecting women all over the
world. Today, International Women's Day belongs
to everyone who believes that women's rights are
human rights. Across the world, less than 15 per
cent of the world's countries have a female leader.
Only 24 per cent of senior managers are women
and 25 per cent of companies have no female
senior managers at all. Women do the lowest-paid
jobs and earn less money for the same work. This
difference in pay is called the gender pay gap, and
for young women in many places, including Britain
and America, the gap is getting worse. Women are
also more likely to do most of the housework and
childcare. All of these problems affect women of
colour even more than they do white women.
When it comes to healthcare and safety, women
also face significant inequalities. An estimated 830
women a day die in childbirth. There are some
shocking statistics for female murder too. Last year
the UN found that 137 women a day were killed
by their partner or former partner. Worldwide,
Why do we need an
International Women’s Day

over 50 per cent of female murders are committed
by the victim's partner or family. When they have
access to health education and care, women are also
more likely to be ignored by doctors when they say
they are in pain, and serious health problems are
sometimes ignored for years.
The history of Women's Day
In 1908, 15,000 women in New York went on strike
because of low pay and terrible conditions in the
factories where they worked. The following year,
the Socialist Party of America organized a National
Women's Day, and one year after that, there was
a conference in Copenhagen, Denmark, about
equality and women's right to vote. In Europe, the
idea grew and became International Women's Day
(IWD) for the first time in 1911 and the United
Nations declared 8 March International Women's
Day in 1975.
What happens on 8 March?
In some countries, children and men give presents,
flowers or cards to their mothers, wives, sisters
or other women they know. But at the heart of
International Women's Day lies women's rights.
Across the world, there are protests and events to
demandequality.Manywomenwearpurple,acolour
worn by women who campaigned for women's
right to vote. Recently, marches and protests have
gained force thanks to the #MeToo and #TimesUp
movements against sexual harassment. There is still
a lot of work to be done for gender equality. But
women's movements all over the world are ready to
do that work and are gaining momentum.
International Women’s Day is a time to reflect on
progress made, to call for change and to celebrate
acts of courage and determination by ordinary
women, who have played an extraordinary role in
the history of their countries and communities. The
world has made unprecedented advances, but no
country has achieved gender equality. Fifty years
ago, we landed on the moon; in the last decade, we
discovered new human ancestors and photographed
a black hole for the first time. In the meantime,
legal restrictions have kept 2.7 billion women from
accessing the same choice of jobs as men. Less than
25 per cent of parliamentarians were women, as
of 2019. One in three women experience gender-
based violence, still.
March 8 is International Women's Day, but the
global campaigns for equal rights for women
continue all year round.
43

Business Women To
Follow In 2021
JB HR Innovation
Services
Without capitulating to the difficulties looked
along the way she accepts that ‘sex isn’t a
boundary on the off chance that you gear up for
your achievement and never think back till you
arrive at your point.’ Through her brainchild jb hr
innovation services which means to address the
current holes in examination and instruction, she
is supporting educated dynamic in schooling and
preparing issues..
What were the significant difficulties
that you experienced during the
foundation of jb hr innovation services
and how has your excursion been up
until this point?
The underlying difficulties were how to convey
the child association with unified difficulties of
developing through essential elements of the
executives-planning,organizing,staffing,directing
and controlling. I chose to walk the unbitten way
by accepting all difficulties very much aware of
vuca and faced the challenge on a trial premise.
Inability and seen ineptitude were the signs of my
difficulties however i chose to take up the club and
guarantee myself to push forward. The excursion
has been an exciting ride with good and bad times
which is a test best experienced by the individuals
who have suffered it.
Defeating the obstacles, we are currently effectively
granting modified preparing intercessions in
delicate abilities and mental capacity to conjecture
and address new issues and drive social and
monetary change economically. Covering diverse
topical spaces of instruction, preparing and
research, we effectively support information
assortment, the board and utilize these to improve
schooling arranging through solid and exceptional
educational management information systems
(emis).
Educate us regarding the different administrations
that you offer and how would you remarkably run
the elements of the organization?
M/s jb hr innovations services (jbhris) is a drive
of experts with recognized professional profiles
having rich experience and mastery in the space
of education, knowledge management, training,
recruiting and consulting. It assumes a huge part
in the schooling space as a convener, information
maker and discussion for strategy discourse,
working through its quality nodes (qns) and
task force on manpower management and policy
support.
We endeavour to go about as an impetus for

DR. JULEE
BANERJI
FOUNDER & CEO
creative instruction and preparing strategy changes
helpful for quality schooling and preparing
through the pooling of best practices and trade of
encounters, exercises learned and information. We
configuration, create and convey a wide scope of
preparing and improving answers for companies
of all levels just as for understudies and workforce
of numerous educational institutions. Projects
are redone to the particular necessities and
prerequisites of the customer association and are
in a state of harmony with its work culture. We are
focused on conveying the best-fit arrangements
that work.
Administration and womanhood
Every one of the peculiarities, challenges,
experiences, non-favourable waves and all shocks
along the way have fortified my decisional nerves to
defeat difficulties of that sort. Sex is no restraining
factorforabrainandpairofeyeswhichconsistently
pushes to possess the driver’s seat. My significant
other who is a celebrated expert specialist just as
a decent individual has consistently upheld me
through various challenges. I’m honoured with 2
attractivechildrenwhohaverousedmetodominate
throughout everyday life. I’m constantly urged by
my family to move to the following stepping stool
45

and this soul never permitted me to take rest.
Dr julee banerjiis a submitted academician and
has distributed a few articles and composed eight
booksonadministration.Shehasgottennumerous
honours like the leadership excellence award,
bihar gaurav samman-2019, promising indian
award 2019, iiwa best woman leader of the year
award 2019, mahila sashaktikaran award 2018 and
a lot more in these years for her commitments in
the field of social assistance and scholastics. She is
an ardent instructor and specialist in the area of
marketing management and general management.
Her spaces of interest are social psychology,
consumer behavior and decision making with an
emphasis on what saw individual control means
for fulfilment and prosperity.
With the philosophy that the current 21st
century has a place with growing ladies business
visionaries, dr julee banerji is resolved to fashion
her achievement in this male-centric industry
by the ideals of her model capabilities. Aside
from fortifying the limit of the labour force by
supporting adequacy and aptitude through mixed
learning, she is driving her firm to turn into a one-
guide arrangement toward professional issues of
understudies, associations, and huge corporate
aggregates.

F
ounded in 2017 and incubated at the
NSRCEL, IIM Bangalore, we are a team of
consultants, social sector professionals, data
scientists, and researchers with a common passion
to generate ideas that matter for the people and the
planet. We work with Corporations, Governments,
Foundations, and Non-profits to help them
maximize, manage, measure, and communicate
their social impact. Clients select us for our
expertise and ability to connect at the grassroots
level and thus creating and delivering practical
solutions to their unique requirements.
Establishment and hurdles
Practical improvement of society needs dynamic
commitment from every friendly organization.
At present, large numbers of these foundations
like SMEs, understudies, networks, people,
partnerships, NGOs, and so on need data, ability,
plan, or stage to contribute. There are numerous
entertainers in the social effect biological system,
yet there is a major hole of mediums dedicatedly
centred around empowering these entertainers to
play out their social duty activities better. NuSocia
existstosatisfythisholethroughitscontributions.A
few variables spurred us exclusively and altogether
to begin a dare to address the recognized hole. In
my past parts as an expert, I had distinguished this
issue and was tending to a portion of these issues
with a restricted gathering of partners in my expert
limit.
Offerings and interrelations
NuSocia offers sway configuration, sway
correspondence, and effect appraisal
administrations to its corporate customers. We
offer capacity building preparation to NGO
pioneers across South East Asia and clergyman
information content that inspires youth towards
mindful conduct/social business. Being an
examination centred firm, we have maintained
a high spotlight on endeavour sectoral research,
which can serve the prerequisites of colleges
to government bodies to global advancement
offices and huge establishments. We have picked
a human-focused methodology, sponsored by
Business Women To
Follow In 2021
MANJU MENON
CO-FOUNDER & CEO
NuSocia

fitting innovation influence, towards our redid
arrangement plan strategy.
Clarify your present part at NuSocia,
and how are you utilizing the best
of these components across your
organization’s activities?
In my present part as CEO at NuSocia, every one of
my past jobs and my schooling is happening to huge
assistance. Both my sectoral space information
and work experience are of direct advantage in
persuading customers, as a topic master. Moreover,
working with different associations and jobs
enables me to comprehend various partners and
customers’ requirements well. Involvement with
the group the executives in past jobs and cross-
useful experience across HR, money, showcasing,
projects is monstrously helping in overseeing in my
present job as a performing multiple tasks CEO.
How would you figure out how to keep
a harmony between your own and
expert life?
Being a business visionary, individual and expert
life regularly interjects search other’s time; in this
manner,familysupportturnsouttobeastoundingly
basic. My family upholds my enthusiasm and urges
me to seek after my undertakings, regardless of
whether it has been my long spells from home for
following a few coursers more limited worldwide
travel stretches taking an interest in preparing and
conceptualizing visits.
Your precious words for us
On the off chance that you need to work at your
speed and your terms, simply trust in yourself
and venture out into business. One thing that you
should consistently recollect, however, is to never
settle on your qualities. Continue testing and
investigating, and don’t quit learning. Keep your
family in certainty and offer your energy to them.
Manju Menon persists 15 years of rich involvement
with the social area across an expansive range going
from overseeing huge social ventures at the public
level to driving global projects like Action for
Children or driving a consortium of associations
in an EU financed task, or working with sway
reserve. Her ability lies in planning, guiding, and
increasing local area based social undertakings.
She accepts that there is a need to apply
new innovative answers for empowering the
individuals who are caught up with settling
complex social difficulties and hence improve the
way the world works and lives. As a knowledge-
driven organization, we focus on research and
collaboration to design innovative solutions.
We work across the entire CSR lifecycle offering
services in CSR strategy, needs assessment,
program design, implementation, monitoring &
evaluation, impact assessments, communication,
and more. every one of our team members loves
to be part of.
Specialties
CSR Training, CSR Strategy, Sustainability
Advisory, Project Management, Monitoring and
Evaluation, CSR lifecycle management, CSR
Design, and Capability Building
With a global consulting team, localized
partnerships and 50% female workforce, we are
committed to creating an inclusive and diverse
environment focused on equality, empowerment
and mutual respect.
49

Business Women To
Follow In 2021
MATHANGI
SAMPATH
CEO
TIMELESS
BEAUTY SECRETS
W
e seek the ancient. We seek the
timeless.We seek the forgotten way
Our products are a re-imagination
of treasured ancient beauty rituals from various
civilizations.Melding ancient wisdom with science,
our products have a rare potency to enhance your
beauty or solve a concern.
Gift yourself goodness made the ancient way
The forgotten way
Our products are a re-imagination of treasured
ancient beauty rituals for skin, hair, body & beauty.
Melding ancient wisdom with science, our organic

products soaked with essential vitamins, minerals
& botanicals, have a rare potency to enhance your
beauty or solve a specific concern.
We use certified organic ingredients which make
our products totally safe. Free from parabens,
silicone, sulphates, pthalates, gmo, with some of
our products are vegan while all of them are cruelty
free and safe for planet.
Gift yourself goodness made the
ancient way.
Entirely understanding the present circumstance,
timeless beauty secrets has been assuming a huge
part in offering items that are compelling, brilliant,
natural, protected, reasonable and furthermore
harmless to the ecosystem. Their scope of items
and arrangements are a reimagination of cherished
antiquated excellence ceremonies from different
developments; effectively merging old shrewdness
with the present science to concoct intense systems
to upgrade magnificence or settle a worry. Because
of its quality contributions, timeless beauty secrets
have been effectively serving clients across the
globe.
The beginning
We began with basic ordinary items like lip salve,
cream, cleanser and hair items. Before long we
51

began making anti-aging serums, items for hair
fall control and so on, in light of the intelligence of
our progenitors.
We utilize just natural fixings as well as ensure that
all fixings are of the greatest degree of safety both
to people and the climate. We are significantly
more than not utilizing destructive synthetic
compounds like parabens, sulfates, silicones and so
on we use fixings that are endorsed by worldwide
organizations like cosmos and our items are
something that we would unreservedly use on our
own kids.
What roused you to set up timeless
beauty secrets?
The magnificence classification is lamentably
“revolting” where we have an entire host of acts of
neglect and brands which do all things everywhere
to keep the costs low and the allure high. Likewise,
most brands in the class greenwash their names to
make it look common, yet, actually, the majority of
them add a minuscule measure of regular fixings
while the remainder of the item is compound
based. All these lead to wellbeing perils and cause
numerous issues like dandruff, hair fall, slick skin,
skin break out etc. So we concocted items that
are not only “greenwashed” however are truly
enlivened by antiquated insight, that really works
and which is a joy to utilize. Every one of our items
likewise harmless to the ecosystem.
As a lady in administration, how are
youimpactingandmotivatingothersin
and around your expert and individual
layer?
Ladies acquire a specific measure of delicacy, be
it towards individuals or the climate while being
solid simultaneously. They are likewise bound

to show feelings like compassion and practices
like comprehensiveness. Consequently, making,
working and connections much more upbeat
without unnecessary pressure. Moreover, we are
more touchy to the way that individual and expert
life can’t be altogether compartmentalized, as one
has an impact over the other, both being needed
for the general prosperity of a person.
Industrial scenario and current
pandemic situation
Immortal beauty secrets is tied in with bridling old
information from the developments of the world-
from the mayans, egyptians, antiquated chinese,
to the aborigines of australia including our own
ayurveda to draw out the best in our items and
arrangements. Going ahead, we will offer the
capacity to clients to modify their items to assume
full responsibility for their self-care system.
Mathangi sampath is an alum from bits-pilani
with 21 years of industry experience. She has a
keen comprehension of business in innovation,
customer, administrations space, and has been a
fruitful business visionary with a chain of retail
locations. Her previous affiliations incorporate
associations, for example, labournet, symantec,
ibm, syntel, wipro and so forth, across different
capacities and topographies that incorporate india,
europe and the usa. In the event that we see her key
proficient accomplishments, for an organization
called labournet services, she had expanded the
corporate customer base by multiple times and
incomes by multiple times in two years. Also, for
varna agro products, she had made a brand (tilia)
and accomplished activity productivity in a range
of a long time from the origin, and correspondingly
extended the retail presence to 35 outlets in 4 years.
Solve the forgotten way
“Our repertoires of treatments are composed of
pure, safe, natural rituals inspired from a forgotten
era.
When the miracles of pure botanical extracts,
unrefined organic butters and oils, and herbal
ingredients created magical elixirs.
Every ingredient we use has a unique, therapeutic
purpose, giving each product a rare potency to
solve a specific concern or need.”
Secrets from the world over
We strive to relive the forgotten way and reawaken
the skin and hair care beauty secrets of a simpler
time.
We are safe
With a philosophy rooted in cruelty-free,
environmentally - safe standards, our products use
certified organic ingredients approved by bodies
like ecocert offering the highest level of safety
53

H
istorically, women have been excluded from
political life and decision-making processes.
Women’s campaigns for participation in the
public and political arena date back to the nineteenth
and twentieth centuries and continue today. At the
time of the First World War, few parliamentary
democracies recognized women’s right to vote. In
1945, when the United Nations was established, more
than half of the 51 nations that ratified the Charter
still did not allow women to vote or gave them only
restricted voting rights. According to the Universal
Declaration of Human Rights, everyone has the right
to take part in the government of his or her country.
One of the first tasks of the Commission on the
Status of Women was to write the 1952 Convention
on the Political Rights of Women.
Participation in Political Life
The Convention on the Elimination of All Forms of
Discrimination against Women builds on previous
conventions and its article 7 concerns women’s
access to decision-making in political and public life.
Article 7 guarantees the right of women to vote in all
elections and public referendums and to be eligible
for election to all publicly elected bodies, the right
to participate in the formulation of government
policy and its implementation, to hold public office
and perform all public functions at all levels of
government, and the right to participate in non-
governmental organizations (NGOs) or associations
concerned with the public and political life of the
country.
Article 8 requires State parties to “take all appropriate
measures to ensure to women, on equal terms with
menandwithoutanydiscrimination,theopportunity
to represent their Governments at the international
level and to participate in the work of international
organizations.” Although women’s right to vote
has been secured in nearly every country of the
world, in practice, the right to vote can sometimes
be meaningless when other conditions make it
virtually impossible or very difficult for both men
WOMEN’S RIGHTS IN PUBLIC
AND POLITICAL LIFE

and women to vote, such as the absence of free and
fair elections, violations of freedom of expression,
or lack of security, which tends to affect women
disproportionally.
In some countries, women cannot register to vote
because they are missing a birth certificate or identity
papers that are issued only to men. Other obstacles
such as stereotyping and traditional perceptions of
men’s and women’s roles in society, as well as lack
of access to relevant information and resources also
inhibitwomen’spossibilitiesorwillingnesstoexercise
their right to vote fully. Traditional working patterns
of many political parties and government structures
continue to be barriers to women’s participation in
public life, and women may be discouraged from
seeking political office because of their double
burden of work and the high cost of seeking and
holding public office, in addition to discriminatory
attitudes and practices. Among the countries that
have ratified the Convention on the Elimination
of All Forms of Discrimination against Women
few have a legal bar to the eligibility of women, yet
women remain seriously underrepresented at all
levels of government.
TheCommitteeontheEliminationofDiscrimination
against Women’s general recommendation No. 25
(2004) clarifies that the term “special measures” can
encompass a wide variety of legislative, executive,
administrative and other regulatory instruments,
policies and practices, such as outreach or support
programs,allocationand/orreallocationofresources,
preferential treatment, targeted recruitment, hiring
and promotion, numerical goals connected with
time frames, and quota systems. They should
be adopted with a view to achieving substantive
gender equality, which is required by
the Convention. States
have adopted different
forms of quota systems.
The most common are
political party quotas,
legislative quotas and
reserved seats. Political
party quotas are usually
voluntary, party-specific
and put in place to increase
the number of women
party candidates or elected
representatives, through
setting a percentage of women. Legislative quotas are
binding national policies that are enforced through
legislation, requiring all political parties to include a
certain number of women in their lists of candidates
for elections. Another method is to reserve seats
for women in parliament through a national policy,
which ensures a certain number of female legislators.
Participation in public life
Participation in public life is, however, much broader
than elections or being elected to public office. The
Committee on the Elimination of Discrimination
against Women has explained that the Convention’s
article 7 extends to all areas of public and political life
and is thus not limited to those specified in the article
itself. According to the Committee, the political and
public life of a country is a broad concept, and can
refer to the exercise of political power, in particular
legislative, judicial, executive and administrative
powers, all aspects of public administration and
the formulation and implementation of policy
at the international, national, regional and local
levels. Women’s right to participation also includes
participating in civil society, public boards, local
councils and the activities of political parties,
trade unions, professional or industry associations,
women’s organizations, community-based
organizations and other organizations concerned
with public and political life. The Committee’s
general recommendation No. 23 (1997) on women
in political and public life emphasizes States’
responsibility to appoint women to senior leadership
positions, at all levels (local, national, international)
of government, all government bodies,
the judiciary, and to
encourage political
parties to do
the same. States
should ensure
women’s access to
information and
take measures
to overcome
barriers such
as illiteracy,
l a n g u a g e ,
poverty and
barriers to
women’s freedom of movement.
55

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