management

1. A case study on
Deepak Dey’s Diary
PRESENTED BY:
GROUP-7
PRIYADARSHINI SAMANTARAY PGDM/2019 -21/53
SOUMYAKANTA LENKA PGDM/2019 -21/33
SWOSTIK ROUT PGDM/2019 -21/44
SWAGATIKA DASH PGDM/2019 -21/42
SUCHITRA MA JHI PGDM/2019 -21/38
ADARSH KUMAR GUPTA PGDM/2019 -21/01

2. Introduction
Character
sketch
Case
Analysis
Problem-1 Problem-2 Problem-3 Conclusion
FLOW OF CONTENTS

3. 1. INTRODUCTION
The Case study is based on:
the emotional dilemma an employee
goes through while switching
organisations
the attitudinal changes in an individual
that leads to the dynamic change in
behavior towards the organizational
objective.
Inconsistency of attitude
Job satisfaction
Emotional Intelligence

4. 2. CHARACTER SKETCH OF DEEPAK
 A 25yr old management graduate.
 5 years work experience in MNC.
Dynamic young individual
Optimistic
Broadminded
Self Motivated
 Slightly confused attitude

5. 3. CASE ANALYSIS
It is the diary entry of an young individual who is
confused over switching professions.
He narrates an unresolved dilemma that he is having
from the past 6 months.
He counters the ethos of a society and decides to quit
his job in an MNC and start his doctoral studies at US.
After 6 months of joining doctoral studies, he realized
the importance of money aspect
He is a sharp observer as he noticed how decisive
people are in taking the rear exit to save 3 minutes of
precious time.
He feels to be trapped in a ‘Rat Race’ yet again.
Executive 9-5
Rat Race
The Publish or
perish
Syndrome Rat
Race

6. What factors have influenced Deepak Dey’s career choice? What are the
unresolved dilemmas in his mind?
Factors that Affected Deepak Dey’s Career Choice:
The urge for Self-Development
The quest for a socially relevant role.
The desire to learn more than what he could learn from the
scope of his executive job.
Unresolved dilemmas in Deepak’s mind:
If the new role was going to provide the kind of satisfaction &
success I am looking for.
If the environment was going to be that stimulating in the
academic world.
If he was generalising too much on the basis of his experience
with some of his professors.
4. PROBLEM-1

7. What concepts can be brought to bear upon the relationship between
the attitudes and behaviour of Mr. Dey? Compare Mr. Dey’s earlier
attitudes with that of his attitudes and behaviour six months later.
5. PROBLEM-2
1. Questions the
wisdom of his
move.
2. Self Doubt
3. Rising concern
over fulfilment of
purpose.
4. More Realistic
about Monetary
concerns
5. The Publish or
perish syndrome
Rat Race
After 6 months
1. Optimistic &
enthusiastic
2. Self motivated
3. Potential belief
in standing out of
the box.
4. Career
oriented & Job
involvement
5. Executive Rat
Race
Before 6 months
Concepts bearing relationship between the attitudes
and behaviour of Mr. Dey:
Event
Attitude +
Knowledge
Behaviour
New
Attitude
 Event = Urge for self development
 Attitude = Risked quitting his executive job
(enthusiastic)
 Knowledge = MNCs were under heavy fire in India.
 Behaviour= Questions his move
 New Attitude= felt monetary concerns (Realistic)

8. Comment on Mr. Dey’s preoccupation with matters such as social relevance of one’s career, the mission
of one’s life, and the need for self development. Do such concerns run counter to the ethos of a society ,
whichmaybelieve that money-makingopportunities ought to be grabbed withalacrity?
Ethos of Society= Normal belief of Society
= Success means earning more
money or higher position.
Deepak’s decision was totally against the normal
belief of society.
Subjective norms like objections of his friends even
had no impact on his decision making.
He chose the socially relevant role over a 9-5
executive job
He Preferred academic progress and self
development more than money aspects.
He wanted to work in close relation to the society
in which he was living and add a value to it.
6. PROBLEM-3

9. Employee’s job satisfaction is of prime
importance in terms of organizational
success.
Individual’s behaviour should be guided by
consistency in attitude.
Being confident is always appreciated but
being overconfident leads to uncertainties.
Career research is a must before switching
professions.
Pros and Cons analysis should be done
after listening to all the suggestions from
others and then a final decision should be
taken.
7. CONCLUSION