Presentation Given by Jessica Smith, Business Insider

1. Providing in-depth insight, data, and analysis of everything digital.
The Omnichannel Opportunity
Jessica Smith | BI Intelligence

2. BI Intelligence
Where we are today

3. BI Intelligence
Multichannel focuses on the silo

4. BI Intelligence
Omnichannel focuses on the consumer

5. BI Intelligence
The omnichannel customer journey

6. BI Intelligence
So everyone’s implementing omnichannel, right?

7. BI Intelligence
Wrong.

8. BI Intelligence
Omnichannel uptake has been lackluster
26%
29%
34%
11%
Brand Omnichannel Strategy Uptake
2015
No plans to implement an omnichannel strategy Plan to launch in 6-­12 months
Early implementation Full implementation
Source: Rakuten

9. BI Intelligence
Mobile integration is lagging
53%
47%
33%
49% 46%
36% 38% 39% 38% 39%
8%
13% 16%
10% 10%
Web Email Brick-­and-­mortar Social Media E-­Commerce
Share Of Brands That Have Integrated Mobile With Other
Consumer-­Focused Channels
Completely integrated Partially integrated Not integrated
Less than
half
Source: Sitecore

10. BI Intelligence
What’s the holdup?
?

11. BI Intelligence
3 greatest barriers to omnichannel
64%
61%
52%
Lack of resources & investment Lack of analytical & technical
resources to make sense of data
Difficulty in integrating data
Share Of Companies That Identify With Each Challenge In
Implmenting Omnichannel Strategy

12. BI Intelligence
Mobile-First Marketing In An Omnichannel World
How brands drive customer interactions on connected devices