Co-ordinating, Networking and Monitoring of NSS Programmes & Activities through Social Media.
Session from the Orientation Course for Programme Officers of National Service Scheme (NSS)
Organized by: Indian Institute of Entrepreneurship (IIE), Guwahati, Assam
(An organization under Ministry of MSME, Govt. of India)
Sponsored by: Ministry of Youth Affairs & Sports, Govt. of India
Presented by: Syed M. Raza.
Digital & Social Media Strategist /Consultant,
Founder: Social Media Club - Assam
NSS Programmes & Activities and the use of Social Media
1. Co-ordinating, Networking and Monitoring of
NSS Programmes & Activities
through Social Media
Orientation Course for Programme Officers
National Service Scheme (NSS)
Organized by: Indian Institute of Entrepreneurship (IIE),
Guwahati, Assam
(An organization under Ministry of MSME, Govt. of India)
Sponsored by: Ministry of Youth Affairs & Sports, Govt. of India
Presented by: Syed M. Raza.
Digital & Social Media Strategist /Consultant,
Founder: Social Media Club - Assam
2. Content Map: Part 1
1. Introduction,
2. The Story – The Change,
3. What & Where is Social Media?,
4. The SoLoMo Dilemma,
5. The Indian Context,
6. The Educational Context,
7. The Social Context,
8. The Interference of Social Media into Social
Welfare and Social Responsibilities,
3. Content Map: Part 2
1. Co-ordination and Networking on/through
Social Media,
2. Practical Aspects of Social Media in alignment
with the objectives of NSS,
3. Behavioural and Psychological context,
4. Volunteering and Social Media,
5. Maslow’s Pyramid & Game Theory,
6. Student Community Management,
7. Society Interaction,
8. Tools & CMS,
4. Content Map: Part 3
*Monitoring on/through Social Media
Hands-on Session
(Practical)
8. Social Media
“Websites and applications that enable users to create
and share content or to participate in social
networking.” – Oxford Dictionary
“It is the social interaction among people in which they
create, share or exchange information and ideas in virtual
communities and networks.” - Wikipedia
9. Social Media
Social + Media
Anyone Can Join User Generated Content
Whether its Connectivity, Communication, Education &
Learning, Social Media has brought a revolution. And
importantly, the effects cannot be undone. (Solis)
The Line Between Actual & Virtual World is getting Blurred.
10. Social Media
The 3 types of SM:
Publishing platforms: The platforms that enable everyone to
publish anything.
Sharing: Promote anything to anyone.
Networking: Connect with anyone.
(Publish it, Share it, Connect on …. But Responsibly)
18. The Educational Context
The Usage of Social Media in an Educational Context:
Image Source: dontwasteyourtime.co.uk
19. The Social Context
How does society take the social media?
What Society? Virtual or Real?
20. Social Media, Social Welfare
Social Media as often mistaken by many Indians
is never the direct representation of social
welfare and/or the social responsibilities.
Rather, the later two can only be represented in
content formats on/through Social Media.
And the Social Responsibilities
21. Co-ordination and Networking
Accept it or not, Co-ordination starts only with
proper communication and so does the
Networking.
Social Media is no different when it comes to co-ordination
and networking.
24. Co-ordination & Networking
1. Student participation,
2. Society Coordination,
3. Coordination from college staff and peers,
4. Time constraints,
5. Financial side,
6. Tracking and Monitoring activities.
YES, social media can help!!
The Roadblocks…
25. Co-ordination & Networking
1. Student recruitment,
2. Student engagement,
3. Awareness, advocacy,
4. Motivation,
5. Engaging college staffs and peers,
6. Time bound usage,
7. Tracking and Monitoring activities.
The Solution…
30. Maslow’s Pyramid & Game Theory
Can be applied through Social Media as well
31. Maslow’s Pyramid & Game Theory
• Tools to motivate
• INDIRA GANDHI NSS AWARDS
• Participation in Republic Day Parade,
• Appreciation at institutional and community
level,
• CSR
32. Community Management
What is a Community?
1. Issues related to the community concerned,
2. Involvement of the community,
3. Volunteers and stakeholders.