Eplains the Reasons for Rebranding of Airtel , old mba presentation may be of use to anyone of you Guy.

1. PRESENTATION
ON
REBRANDING OF BHARTI AIRTEL
BY-
SYED SAMI UDDIN
ARJIT SINGHAL
ASHISH VERMA
SANDEEP BHIST
NISHANT

2. HISTORY
 IN 1995 BHARTI TELE-VENTURES LAUNCHED SERVICE IN DELHI.
 BHARTI ENTERPRISES ACQUIRED CONTROL OF JT HOLDINGS,
SKYCELL COMMUNICATIONS, SPICE CELL IN CALCUTTA.
 IN 2003, THE CELLULAR PHONE OPERATIONS WERE REBRANDED
UNDER THE SINGLE AIRTEL BRAND.
 IN 2009, AIRTEL LAUNCHED ITS FIRST INTERNATIONAL MOBILE
NETWORK IN SRI LANKA. IN 2010

3. INTRODUCTION TO COMPANY
 AIRTEL WAS BORN AS JOINT VENTURE BETWEEN BHARTI GROUP
AND SINGTEL OF SINGAPORE.
 IT HAS OVER 207.8 MILLION SUBSCRIBERS.
 IT IS THE 3RD LARGEST IN-COUNTRY MOBILE OPERATOR BY
SUBSCRIBER BASE.
 IN 2010 WITH ACQUISATION OF ZAIN TELECOM AIRTEL BECAME
THE 5TH LARGEST MOBILE COMPANY IN THE WORLD .
 OPERATES IN 19 COUNTRIES ACROSS THE GLOBE.
 FIRST INDIAN TELECOM SERVICE PROVIDER TO ACHIEVE CISCO
GOLD CERTIFICATION.


4. REASONS FOR SUCEESS OF AIRTEL IN INDIA
 BETTER NETWORK COVERAGE THAN ANY OTHER COMPANY.
 BETTER NETWORK CLARITY.
 FOCUS ON RURAL MARKET.
 STRONG DISTRIBUTION CHANNEL.
 CUSTOMER CARE.
 HEAVY ADVERTISEMENTS AND SALES PROMOTIONS.
 HEAVY SPENDING ON NETWORK STRENGTHENING

5. RE-BRANDING

6. THE NEW AIRTEL LOGO
YOUTHFUL,
INTERNATIO
NAL,
INCLUSIVE
AND
DYNAMIC
ENERGY
AND
LIVELINES
S
LIVING
OBJECT
RECOGNITON
FOR HUMAN
VALUES
“TOUCH TOMORROW”

7. NEED FOR REBRANDING
 FROM A LOCAL TO A GLOBAL PLAYER .
 NEED FOR A SINGLE AND UNIFIED FACE FOR CUSTOMERS.
 TARGETING YOUTHS IN RESPECTIVE MARKETS.
 THE NEED TO SPEAK INTERNATIONALLY TO DIFFERENT
COUNTRIES.
 HOST OF NEW GENERATION SERVICES .
 TO REFLECT LEADERSHIP, PERFORMANCE AND DYNAMISM

8. SURVEY
 SAMPLE SIZE WAS 25
 RESPONDENTS ARE LOCALS FROM
LUCKNOW

9. 24%
48%
12%
16%
ACCORDING TO YOU WITH NUMBER PORTABILITY
LAUNCHED WHY WOULD CONSUMERS GO FOR AIRTEL?
Coverage Network clarity Better offers Customer care

10. 56%
44%
DO YOU HAVE AIRTEL CONNECTION?
YES NO

11. 48%
8%
16%
28%
HOW HAS REBRANDING OF AIRTEL BENEFITED YOU?
NETWORK TALK TIME VALUE ADDED SERVICES CUSTOMER CARE

12. 56%
44%
DOE S THE NEW LOGO FEELS GOOD ?
YES NO

13. 52%
48%
ARE YOU SATISFIED WITH AIRTEL?
YES NO

14. THANK YOU ALL FOR
PATIENCE LISTENING