features of digital marketing

1. Presented by Syeda Sukaina

2. Digital Marketing
“It is also called online marketing which is the
promotion of goods and services by utilizing
digital technologies especially through the
web, cellphones, visual advertising as well as
any other form of electronic media”

3. 8 Common Platforms for digital
Marketing
1) Social Media Platforms
2) Influencer Marketing
3) Email Marketing
4) Search Engine Optimization (SEO)
5) Content Marketing
6) Pay Per Click (PPC)
7) Affiliate Marketing
8) Mobile Marketing

5. Interacting with followers on social media, or
answering customer- service- oriented
questions is a great way to ensure continued
engagement with the brand and cultivate
positive experiences and customer loyalty

7. Brands can partner with celebrities, sites and
others that are considered experts in their
field, that share similar values. Brands can
reach these influencer follower with branded
content and offers

8. Email Marketing

9. Email marketing campaigns allow
organizations to stay connected with
prospects and customers, sending them
customized newsletters or offers based on
past shopping history or brand engagement

11. When the customer is looking for which gym shoes to
buy they will probably click on one of the first three
results that appear on Google. With this in mind , the
athletic shoes marketing team want to ensure that their
article appears in those top results. This is done by
enhancing content for user experience and ensuring
the technical terms are in place to enable search
engine crawlers to easily find and index this content

13. Content marketing allows marketing teams to
be proactive in answering users questions.
Marketing teams create content, videos and
other assets to answer questions or provide
context to consumers

15. Marketers place ads on their websites or search
engines such as Google and Microsoft Bing and
pay a fee each time the ad is clicked on

17. It involves working with outside individuals or
companies under the agreement that they
promote your product in exchange for a
commission from each sale that can be attributed
to their efforts

18. Mobile Marketing

19. It is any advertising activity that promotes
products and services via mobile devices,
such as tablets or smart phones. It makes
use of features of modern mobile
technology, including location services

20. Digital marketing is the strategy and
processes that connect advertisers with their
audiences across digital channels.
Additionally, digital marketers are especially
determined to measure success of
campaigns. A number of user engagements
can be tracked such as impressions, clicks,
website hits, leads, and actual purchases.