1. Drivers & Drinking
The Undercover Recovery
Gerard O’Neill/September 2013
Sales Institute of Ireland © Amárach Research 2013

3. 24% have used a
smartphone to check
for a lower price online
while still in the shop
47% have
intentionally researched
a product in a shop
before buying it online
Source: Amárach Research May 2013

4. e. gerard.oneill@amarach.com
w. www.amarach.com
b. www.amarach.com/blog
t. twitter.com/AmarachResearch