Possessing over $200 million in buying power, millennials make up the largest consumer group in the United States. Meet Beau, Sasha, and Evan – they represent the 3 millennial archetypes which their +80 million member generation is comprised. Symrise has conducted extensive research into the millennial consumer market to deliver key findings for millennial targeted food and beverage branding.

2. 21-26 yrs

3. 27-31 yrs

4. 32-37 yrs