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Latino Snacking 
food, beverage, and flavor trends 
27.5% of total U.S. 
savory snacks spend by Hispanics 
by 2015 
Snack Market
Hispanics are more likely 
to incorporate 
snacks throughout their day 
to consume snacks at work 
In most food categories, 
Hispanics are a driving force
Flavor Trends 
snack innovations are trending toward spicy snacks 
they become more varied—beyond 
jalapeño and chipotle 
flavors, toward other 
sources such as 
ginger, pepper, mustard seeds 
New Mexican snack flavors in the U.S. 
tequila 
and lime 
salsa verde habanero 
Salted snacks in particular have benefited from 
the increase in the U.S. Hispanic population
New Regional Mexican Flavors 
Consumption 
Salty/savory snacks consumed by hispanic adults 
on a regular basis, by language spoken in home 
potato 
chips 
only spanish 
mostly spanish 
mostly english 
only english 
poc chuc 
pipian rojo 
poblano 
al pastor 
tinga 
baja 
picadillo 
vera cruz 
66% 
73% 
80% 
69%
crackers 
tortilla 
chips 
popcorn 
cheese 
snacks 
only spanish 
mostly spanish 
mostly english 
only english 
only spanish 
mostly spanish 
mostly english 
only english 
only spanish 
mostly spanish 
mostly english 
only english 
only spanish 
mostly spanish 
mostly english 
only english 
68% 
75% 
53% 
52% 
49% 
59% 
73% 
57% 
45% 
60% 
69% 
56% 
50% 
62% 
57% 
50%
Sweet snacks consumed by hispanic adults 
on a regular basis, by gender 
female 
male 
female 
male 
female 
male 
Ice cream Yogurt Fresh bakery 
female 
male 
female 
male 
female 
male 
Fruit/trail mixes Frozen treats Cut fresh fruits
Key Factors 
The most important factor for Hispanic adults when 
buying snacks —- is flavor. 
flavor 
brand 
price 
health 
nutrition
Buying Locations 
small store supermarket fastfood 
once a week 
once a month 
produced by

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INFOGRAPHIC: Latino Snacking

  • 1. Latino Snacking food, beverage, and flavor trends 27.5% of total U.S. savory snacks spend by Hispanics by 2015 Snack Market
  • 2. Hispanics are more likely to incorporate snacks throughout their day to consume snacks at work In most food categories, Hispanics are a driving force
  • 3. Flavor Trends snack innovations are trending toward spicy snacks they become more varied—beyond jalapeño and chipotle flavors, toward other sources such as ginger, pepper, mustard seeds New Mexican snack flavors in the U.S. tequila and lime salsa verde habanero Salted snacks in particular have benefited from the increase in the U.S. Hispanic population
  • 4. New Regional Mexican Flavors Consumption Salty/savory snacks consumed by hispanic adults on a regular basis, by language spoken in home potato chips only spanish mostly spanish mostly english only english poc chuc pipian rojo poblano al pastor tinga baja picadillo vera cruz 66% 73% 80% 69%
  • 5. crackers tortilla chips popcorn cheese snacks only spanish mostly spanish mostly english only english only spanish mostly spanish mostly english only english only spanish mostly spanish mostly english only english only spanish mostly spanish mostly english only english 68% 75% 53% 52% 49% 59% 73% 57% 45% 60% 69% 56% 50% 62% 57% 50%
  • 6. Sweet snacks consumed by hispanic adults on a regular basis, by gender female male female male female male Ice cream Yogurt Fresh bakery female male female male female male Fruit/trail mixes Frozen treats Cut fresh fruits
  • 7. Key Factors The most important factor for Hispanic adults when buying snacks —- is flavor. flavor brand price health nutrition
  • 8. Buying Locations small store supermarket fastfood once a week once a month produced by