This is a quick overview of the Symrise Kids Snacking initiative, which includes examines snacking habits and innovation opportunities for children ages 6-12.

1. in-sight.symrise.comSOURCE: Symrise with Smarty Pants
Symrise partnered with Smarty Pants to explore first-hand the
many snacking occasions of 6-12 year olds to identify preferred
flavor profiles and forms – as well as white space opportunities.
San Diego
St. Louis
NEW YORK CITY
6th & 7th Grade3RD - 5TH Grade1st & 2nd Grade
Better tasting, healthier
options of the offerings
their kids already love.
Anything genuinely new,
better and/or different.Filler
Offerings that make life
easier, and that balance
cost, meal prep time,
portability and time.
Solution seeker
Offerings with the flavors
kids love, that don’t trade
on health. Highly nutritious
and natural ingredients.
Nourisher
ETHNOGRAPHIC ResearchBiggest opportunities
Breakfast forms and
flavors that are great
throughout the day
Breakfast Anytime
Sustained satiation for
growing kids
Portable protein
Delighting kids without
upsetting moms
Baked good inspiration
Dinner time flavors,
variety and
combinations that are
great throughout the
day
Dinner Anytime
Homemade (-like)
snacks that can be
customized and
personalized
Snacks with love
Form, flavor, versatility
of fruit
Fruit Frenzy
Effective and healthy
ways to refuel
Game on!
Delighting kids without
upsetting moms
Confection inspiration
Fill kids up & leverage their
favorite home-cooked
breakfast flavors
Hearty Breakfast On-The-Go
Giving kids
permission to eat
and drink “like
Adult inspiration
Safer ways to push
flavor boundaries
Hot stuff
Access to the world
with tame versions of
exciting flavors
Global Citizens
12 Opportunities FOR Innovation
Keepi
ng
child happy
and
occupied
Balancing
c
hild
happiness and healthiness
Child
is healthy
Foodsthatmake
theirkidshappy
Better-for-yousolutions;redeeming
qualitiesthatalleviate
guilt;healthycues
Ingredientsyoucansee,noingredients
youcan’t,natural,simple
Con
stant throughout the day
Freq
uent- and a compensation for
lackluster meals
M
in
im
al or constant grazing (in lieu of meals)
Packaged, process
ed,
canned, boxed, shelf-
stable,
cereal, drive thru’s
Same as fillers, but moms m
ay
h
ave
some
items they are not willing
to
neg
otiate
on
(chicken, milk, che
ese)
Fresh, local, from
the
earth,
from health food stores, organi
c
Notbeingtoofat
ortooskinny
Moderationandbalance;
fewercalories,fruitsandveggies
Variety,balance,natural,
totalbodywellness
To fill you up
To provide som
e
nut
ritional
benefits while filling
you
up
To nourish your body
Pa
rentalFocus
Lookingfor
Snacking habits Foods regularly co
nsumed
HEALTHYMEANS
ROLEOFFOOD
Solution seeker
FillerNourisher
3 Family Types
KID SNACKING INNOVATION
SYMRISE GUIDE TO