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Symrise Sandwich Americana
1. Over the past decade, the food service industry has
circled the globe in terms of culinary inspiration. Chefs
and diners have learned a lot about Mediterranean,
Asian and Latin cuisines. Now the food world is turning
inward and looking at America’s rich culinary heritage.
MARKET DRIVERS
on-the-go
increased snacking
less disposable income
quality experience
technology
convenience
TOP STREET FOOD IN THE US
asian american mexican fusion
millennialsare the main consumers
food truck visits per customer
reduce with age**
2 in 5consumers agree that their taste
in food has changed as a result of
exposure to other cultures*
26%Traditional American food
has grown by more than a quarter
on menus since 2008 (Technomic)
7,800menu items mention “America”
on Q2 2015 menus (Technomic)
50%of consumers are interested
in US regional flavors for sauces
and condiments (Mintel)
MORE AND MORE MENUS ARE WAVING THE AMERICAN FLAG
WHEN IT COMES TO CULINARY INSPIRATION.
NEW YORK
STEAMER SUB
Firehouse Sub
CALIFORNIA
CHICK
Schlotzsky’s Deli
NASHVILLE
HOT CHICKEN
SANDWICH
Logan’s Roadhouse
NEW ORLEANS
MUFFALETTA
McAlister’s Deli
CHICAGO
ANGUS BEEF
MELT
Pret A Manger
CAROLINA
PULLED PORK
BBQ SANDWICH
Cheesecake Factory
FOOD TRUCKS SANDWICHES BY CITY
Los Angeles
1000+2014
New York City
3000+2014
St. Louis
0 14 292010 2012 2014
Boston
6 17 562010 2012 2014
Food Trucks by City
smoked chicken
apple brie
CALIFORNIA
cilantro torta
NEW MEXICO/SOUTHWEST
sloppy joe
MIDWEST
roast beef po’ boy
NEW ORLEANS
ham hawaiian
HAWAII
cuban sandwich
MIAMI
italian hoagie
NEW YORK/NEW JERSEY
nc pulled pork
NORTH CAROLINA
muffaletta sandwich
NEW ORLEANS
bbq pulled pork
with coleslaw
MEMPHIS
texas chorizo
and cheese
TEXAS
philly
cheesesteak
PHILADELPHIA
BURGERS CHICKEN
SANDWICHES
were #2 and #4 most
added entree items on
US menus last year
The MEAL ON A CHIP
trend continues to expand
in the USA
SANDWICH
AMERICANA