Symrise Flavor North America identified 13 savory flavors that transformed the food industry over the past decade and we're sharing the statistics that back them up.

1. 1
TOP 13 SAVORY FLAVORS OF THE PAST DECADE

2. 2
Sriracha
Between 2010 and 2015,
SRIRACHA GREW BY
421% on US menus.

3. 3
Kale

4. 4
Chipotle
Chipotle is a “Top of Mind”
C H I L I F L A V O R
with 76% of US consumers,
according to a Symrise online survey with over 500 consumers.

5. 5
Wasabi

6. 6
Umami

7. 7
Smoke
We first saw SMOKE come to light at
the 2014 StarChefs International Chefs Congress.
From then it grew into FOOD SERVICE and RETAIL
in everything from bottled cocktails to desserts & meat snacks.

8. 8
Bacon

9. 9
Salsa
SALSA outsold KETCHUP
for the first time in 2013

10. 10
Cauliflower
there were 120+ cauliflower
P R O D U C T L A U N C H E S
In 2018,

11. 11
Chili

12. 12
Seaweed
57% of US consumers
associate seafood with
B E I N G H E A L T H Y

13. 13
Avocado

14. 14
Green Goddess
GREEN GODDESS
came back into popularity
at the end of the decade,
surging to the MAINSTREAM
on national menus like
SALADWORKS, SWEETGREEN & PANERA.

15. 15
THANK YOU
To learn more reach out to sasha.bertran@symrise.com