SFSG Newsletter What Is Your Competitive Edge

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SFSG Newsletter
What Is Your Competitive Debt Settlement… A Changing Industry
Strategy? Standing Apart From Your Competition
OVERSATURATED MARKET
Did you know there are over 3,000 settlement companies
currently operating throughout the U.S.?
INCREASED REGULATION
Have increasing state regulations limited the number of
states you can service?
The debt settlement industry is not what it
was a year ago. That much you’ve noticed. Not
only is the competition fierce, news outlets and multi-
ple state attorney generals have also put a tremen-
dous amount of negative press to the general public
about the industry. Whether good or bad what is
clear is that the settlement environment has changed.
Succeeding in this industry requires a new game plan.
Step 1: Define Your Business. Prospect cli-
ents are finding it more difficult than ever to tell the
difference between you and your competition.
Continued on Page 2
3 Tips for Blocking Distractions
R.E.M.I. Set aside chunks of time
Relate Educate Motivate Inspire each day where everyone ESTABLISH
How To Focus will allow everyone else to
focus. No inter-office com-
FOCUS HOURS
Relate
Empathize with your
Imagine. munications unless it truly
can’t wait.
Prospect Imagine the incredible
results you’d have if Commit to checking emails
you and your sales at the most minimal level
TURN OFF
Educate
Provide your prospect
team really focused on
a consistent basis.
you feel is possible for your
sales world without having EMAIL ALERTS
information regarding their a negative impact on ser-
debt relief options
You’d likely: vice. If you can set only
two or three specific times a
√ Find More day to respond to email, do
Motivate
Encourage your prospect to √
Customers
Come Up With
it.
change their More Ideas Avoid the web during
financial situation money hours unless you AVOID THE WEB
√ Plan Better DURING
√ Make More Money absolutely need it for MONEY HOURS
work. The distractions are
Inspire
Get your prospect excited
endless for those who’d
prefer to avoid making
about getting out of debt things happen.
The right word may be effective,
Join A Company With the
but no word was ever as effective
as a rightly timed pause.”
Experience and
Competitive Edge To Mark Twain (1835 – 1910)
American writer
Withstand the Changing Market
Visit Us Online:
www.synergyfsg.com
Real Solutions For Your Debt Settlement Company
g
1.866.442.7330 www.synergyfsg.com
Synergy Financial Solutions Group | 65 Enterprise | Aliso Viejo | CA | 92656

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SFSG Newsletter
Continued Debt Settlement… In order to define your company’s dif-
A Changing Industry ference, determine your business's
characteristics:
Define Your Business - Who You Are: What is your business all
about? What is your mission, and what are
Thoughtfully defining your debt settlement your values? - What You Do: What are the
business-and your differentiation-will help you unique services that you offer? Study and con-
to understand who you are, what you do, and trast your business with the competition:
what makes you different. Not many settle-
ment companies take the time to answer those - Who Is Your Competition: Who are you
core questions about their business, but those consistently quoting your service against?
answers are essential to creating a strong These are your closest competitors, the ones
brand identity, focused messaging, and effec- with which you should be most concerned in
tive marketing materials. Having these will the definition process.
make a stronger impression on your target
audience-once you stand out, they'll be more - What Makes You Unique: How are you dif-
likely to remember you over your competition. ferent from those competitors? Do you serve a
certain geographic area? Be careful to avoid
Just think of your competition-and how they the differentiators "better," "faster," and
communicate about and market their busi- "cheaper"-they're either too subjective or too
nesses. So many people are out promoting difficult to maintain as your business grows
their business without knowing these basic and matures. Your differentiators should stay
facts about their businesses. If you have these with you for the life of your business.
elements in place, you'll outshine your compe-
tition. - Follow-Up: No longer can the business
owner take a passive approach to growing
his/her business. Follow-up has become the
most important measurement of success today.
The companies that understand this are seeing
stellar sales, closing rates and satisfied clients.
Follow up with your clients, even once they’ve
enrolled. Ask for referrals. Offer an incen-
tive for referring someone. A happy client
will bring more business.
Defining your difference by answering all of
Tips To Help Your Sales Reps Stand Apart these questions allows you to thoroughly un-
derstand your business and to better commu-
1) Talk With All Decision Makers In The Household nicate with your customers. When you are
This way, you are able to understand what each per- specific about what you do differently from
son wants in the sale so you can show him/her how your pro- your competition, customers can easily identify
gram will benefit them. you as the better company to meet their
needs. It truly simplifies your marketing and
2) Help the Customer Understand Their Needs promotional processes.
Sometimes, customers are so inundated with their own
daily issues that their real needs are often shortsighted. At For more tips on standing apart from your
times they can’t see out of the box to identify what they really competitors, contact gil@synergyfsg.com.
need. The salesperson who can shine the light on this will
stand out. Identify what the prospect is trying to achieve by
seeking debt relief, why they need a change, and then high-
light how your company meets those goals.
3) Don’t Forget: The Personal Win
Find out what the decision makers want to gain per-
sonally, and highlight how your program will help achieve it.
Understand your customer better than any of your competi-
tors.
To learn more about SFSG,
Join A Company With the Visit Us Online:
Experience and www.synergyfsg.com
Email: gil@synergyfsg.com
Competitive Edge To Withstand the Call Us at 866.442.7330
Changing Market
Real Solutions For Your Debt Settlement Company
g
1.866.442.7330 www.synergyfsg.com
Synergy Financial Solutions Group | 65 Enterprise | Aliso Viejo | CA | 92656