How to deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints.

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Syniverse Proprietary
Maximize Profitability with Intelligent Roaming
Mary Clark, Chief Marketing Officer

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Global roaming
revenue 6% CAGR
until 2019
amounting to
$88bn
$50bn (56%) will
be from data*
New Roaming
Models
Latent
Demand
Quality of
Experience
Best Effort
Not Enough
Data!
Coherent LTE
Strategy
*Source: Ovum Mobile Roaming
Forecast Report 2014-2019
The LTE Opportunity Needs Addressing Now

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The Revenue Opportunity and Risk
The Switch Risk...
“Roam like home” deals are putting
more than $16bn at risk today for large
operators in the U.S., the U.K. and
Germany as consumers say they would
consider switching service providers for a
roaming discount.
$30bn
Source: Juniper
$16bn
Addressing Roaming Pricing
Proactively…
Would drive growth of $30bn in the global
roaming services market in the next three
years to $90 billion. That’s 6.4 percent of
total global revenues by 2018.
Source: Syniverse and SEEC
Pricing Strategies Must Adapt By Applying Intelligent Roaming

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Three UK Commercial

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Intelligent Roaming
Operators need to get accurate,
actionable information about their
roaming business by using Real-Time
Intelligence to: increase retail
revenues, reduce wholesale costs and
influence the quality of subscriber
experience

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Segmented,
targeted,
real-time
offers
CustomerExpectations
Customer Satisfaction
Mass-
market
pricing and
plans
DCH
CRM SS7
Intelligent Roaming
 Customer type
 Usage/spend patterns
 Travel frequency
 Length of stay
 Roaming zone
 Device used
 Services used
Retail Roaming Is The Growth Engine

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The Next Obstacle - Billing
The spine of a
mobile operator
Needs to support
roaming pricing
experimentation
Billing system
investment will be
required
Need firmly
evidenced
business case to
justify
The worldwide external spending on OSS and BSS solutions will reach $33.4 billion in 2018,
growing from $28.3 billion in 2013 at a compound annual growth rate of 3.4% (IDC)

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Building the Business Case
Addressable
Base
X
Uptake Take
Rate
X Usage Levels X
Value Per
Day
E.g. # of silent
roamers
E.g. # of days travelled
x % days package used
Evidence to Justify Billing System and Intelligent Roaming Investment
Survey

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Intelligent Roaming- Customer Case Study
Tier 1 operator with more than 40 million subscribers faced lack of visibility into its roaming
networks, creating two needs:
 Deliver personalized marketing offers to gain new business
 Improve quality of experience to increase subscriber usage
Customer
Challenge
Customer
Requirements
The operator identified two objectives:
 Respond to subscriber needs with customized data roaming packages and remove fear
of bill shock
 Gain greater intelligence into usage patterns to improve detection of service issues
Syniverse devised a customized solution from its Real-Time Intelligence product suite to deliver:
 Real-time detection of subscribers in roaming partners’ footprint
 Identification of roamers on out-of-date data plans
 Promotion of tailored cost-effective data plan to postpaid roamers
 Individual usage monitoring and reporting to prevent bill shock
Syniverse
Solution

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Intelligent Retail Roaming Contextual Campaign
MORE
Global Wireless
Data Plans
Present
an Offer
Select a
Data Plan
$15 daily
$25 weekend
$35 weekly
Subscriber
Behavior
Analysis
Detect and
Learn
Segment and
Configure

Accept
and Adopt
MonitorMORE
Global Wireless
Data Plans
Select a
Data Plan
$15 daily
$25 weekend
$35 weekly


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Results
The Syniverse Intelligent Roaming portfolio enables timely, contextual
engagements to enhance quality of experience and grow revenue

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 Potential risk avoided and revenue gained
cannot be ignored
 Zenith is roaming AUPU equaling domestic
AUPU
 Increase granularity and sophistication of global
offerings through usage-based segmentation
 Grow retail volumes by applying insight from
accurate and actionable real-time information
 Leverage retail growth to win inbound revenue
and to influence cost base
 Monitor and control quality received and
offered
Executive Summary
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Maximize profitability – Syniverse Intelligent Roaming

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Syniverse Proprietary
Thank You!