7. YEAR ONE YEAR TWO YEAR THREE
condom RnD
Hotel promotion
Launch
Initial Marketing
Selected areas
condom launch
Fan out through
new areas
condom RnD
Midwifes
condom launch
Educational
programme
Sustain
marketing
pressure
21. Launch of female condom
EASY TO USE
Practical
COMFORTABLE
SHARED RESPONSIBILITY
“He’ll love it when you take control”“He’ll love it when you take control”
“Responsibility has never been so sexy!”“Responsibility has never been so sexy!”