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How AAA transformed their business process improving the customer experience April 16, 2009 Andrew Kramer, PMG Evan Maxey, AAA
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Economic Imperative ,[object Object],[object Object],[object Object],[object Object],Than Ever! ^ Than Ever! ^
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What about your internal processes? ,[object Object],[object Object],1   Service Catalogs: The Heart of Service Delivery Management" Julie Giera,  Forrester Research, Inc .  ,[object Object],[object Object]
Internal and External Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Even More Neglected?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Example – Employee Onboarding ,[object Object],[object Object],[object Object],[object Object],[object Object],Describe Employee Onboarding at your Company
Mining for Savings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Show me the money!  Identify cost and cycle time opportunities in the onboarding example
Opportunities Abound Are your internal departments service providers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Service Catalog? ,[object Object],[object Object],[object Object],[object Object],VS.
Bringing Order to Chaos  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bringing Order to Chaos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise Designing a Service Catalog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ordering a New Computer
Sample New Computer Catalog Item Your  company logo
Sample New Computer Order Form Your  company logo
Sample New Computer Workflow
Benefits of Service Catalog Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quantifying the Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sample Benefits Calculations for a shared service department Call Reduction Before Service Catalog ,[object Object],[object Object],[object Object],After Service Catalog
Benefits of Workflow Automation ,[object Object],[object Object],[object Object],[object Object],[object Object],Sample Benefits Calculations – for process with purchasing approval Streamline Approvals Before Service Catalog After Service Catalog ,[object Object]
Benefits of Workflow Automation ,[object Object],[object Object],[object Object],[object Object],Sample Benefits Calculations – for generic internal process Streamline Fulfillment Before Service Catalog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],After Service Catalog
Additional Intangible Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Levels of “Service Lifecycle Management” Functional Focus Service Focus Delivery Focus Lifecycle Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],System Mgmt. Service Operation Service Level Mgmt. Service Lifecycle Mgmt.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AAA Before Service Request Fulfillment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Wins – Immediate Improvements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Improvements continued ,[object Object],[object Object],[object Object],[object Object],[object Object]
Improvements continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In Progress for 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary: Improved Service Requests ,[object Object],[object Object],[object Object],[object Object]
How AAA Improved Service Requests ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*In by 3PM, out same day
Current Mode of Operation: Simple Request
Current Mode of Operation: Projects
Labor Allocation
High Level Steps in Service Catalog Project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consider Your Internal Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify Internal Process for Transition to SC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Green Light ,[object Object],[object Object],[object Object]
Appoint Cross-Functional Project Team ,[object Object],[object Object]
Use BPM Best Practices to Streamline Fulfillment Processes ,[object Object],[object Object],[object Object]
Implement User Front-End and Fulfillment Back End ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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How AAA Transformed Their Business Process

Notes de l'éditeur

  1. Make the point that external processes are often ripe for BPM because of their tendency to be stuck in silos rather than managed across an entire end to end process. When done going through this list, pop up the same list for the internal processes, making the point that the very same principles apply to internal processes that do for external processes.
  2. Talk about how internal processes may be even more neglected since they are not customer-facing. Ask audience if any of this sounds familiar. Are there examples in their own companies of internal processes that work this way?
  3. Audience participation. Ask the audience.
  4. Again, take notes on flip charts
  5. Consistency / single interface, standardization.
  6. If Service Delivery Management is the opportunity, a Service Catalog is the solution
  7. Either use this or the next slide. Probably don’t need both.
  8. Take audience through the exercise of high level design of a service catalog for “Request a New Computer” Jot down notes on flip chart – keep it moving really fast. If they have trouble coming up with anything, prime them with some ideas.
  9. Mention that you are going back to the Forrester article….
  10. Ask participants for their own ideas first – then show them our list after they have already brainstormed 5-10 intangibles
  11. Talk through the model – let participants know that they should not focus on getting from the bottom to the top – take one step at a time. For most companies, this means starting a transition from a functional focus to a service focus.
  12. History of requests Short version of vetting
  13. At this point, distribute the “Benefits Calculator” worksheets