1. TAMMY EASLEY
43 Williamsburg Lane, Houston, Texas 77024 ♦ C: 615-474-1517 ♦ tlesissy@aol.com
Profit-Driven Marketing Manager driven strong and sustainable financial gains through leveraging corporate
potential, enhancing top notch marketing solutions, innovative branding strategies, and dynamic corporate events.
More than 20 years of solid marketing experience, delivering profitable solutions to drive sales, attract and maintain
customers, and build a solid corporate brand. Special talent for enhancing corporate marketability through electronic
and print marketing tools as well as clear, effective corporate messaging. Stellar organizational and planning skills, as
demonstrated in successful event planning experience. Rolled out large-scale corporate re-branding campaign.
Gained extensive experience communicating with vendors and event support personnel, and effectively managed
large marketing and promotions team. Earned solid reputation for being enthusiastic, efficient, and hands-on.
◊ Strategic Marketing & Sales◊ Event Planning &
Execution ◊ Corporate Brand Development◊ Internet &
E-mail Marketing ◊ Direct Marketing Techniques ◊
Business-to-Business (B2B)
◊ Budgeting & Allocation ◊ Team Building & Leadership
◊ Customer Relationship Management ◊ Market Research
◊ Public & Media Relations ◊ Vendor & Client
Communication
Marketing Director, 1997 to 2016
RELIABLE PRODUCTS – Lobelville, TN
Directed and coordinated marketing activities and policies to promote products and services.
Reviewed the financial aspects of product development, such as budgets, expenditures and research and
development appropriations.
Coordinated and participated in promotional activities and trade shows.
Collaborated with developers, advertisers and production managers to market products and services.
Preserved brand integrity by monitoring the consistency and quality of marketing content.
Coordinated art and graphics creation for effective Merchandising.
Communicated marketing department plans and accomplishments to verify alignment with senior management
objectives.
Marketing/Events Director @ Bridgestone Arena, 2002 to 2005
DELAWARE NORTH @ BRIDGESTONE ARENA – Nashville, TN
Represented the organization to customers, the public, government officials and other external sources.
Leveraged technical resources to design and create campaign deliverables, including e-mail invitations, articles
and marketing videos.
Wrote press materials and made presentations to media representatives.
Managed all internal, external and crisis communications.
Collaborated with production team to coordinate advertisements and promotions.
Drafted press releases, catalogs, brochures and public service announcements to promote programs.
Publicized community services to maintain positive public relations with community members.
PROFESSIONAL SUMMARY
SKILLS
WORK HISTORY
2. Marketing Account Executive, 2000 to 2002
CROMWELL RADIO – Nashville, TN
Built client relationships by acting as the liaison between the customer service and sales teams.
Created sales contacts with on- and off-premise accounts.
Consulted with clients after sales and contract signing to resolve problems and provide ongoing support.
Built client relationships by acting as the liaison between the customer service and sales teams.
Developed partnerships with local businesses to secure third party promotions.
Coordinated art and graphics creation for effective Merchandizing.
Communicated marketing department plans and accomplishments to verify alignment with senior management
objectives.
Preserved brand integrity by monitoring the consistency and quality of marketing content.
Coordinated and participated in promotional activities.
Director of Marketing/Promotions/Public Relations, 1991 to 1996
KKBQ, GANNETT MEDIA – Houston, TX
Spearheaded all planning activities from concept to execution for events with up to $100,000 budgets.
Handled all event budgeting, ensuring top quality while consistently coming in under budget.
Led weekly cross functional team marketing meetings leading up to each event, solving logistical issues and
coordinating preparation with up to 25 individuals from different departments.
Directed and coordinated marketing activities and policies to promote products and services.
Coordinated and participated in promotional activities and trade shows.
Worked with the communications team to drive internal promotion of company programs, initiatives, guiding
principles and mission.
Coordinated art and graphics creation for effective marketing.
Directed the hiring, training and performance evaluations for marketing and promotional staff and supervised
their daily activities.
Cultivated effective partnerships with programming, marketing, sales and support staff.
Communicated marketing team plans and accomplishments to verify alignment with senior management and our
clients objectives.
Preserved brand integrity by monitoring the consistency and quality of marketing content.
Identified value propositions and key messages for all of the company's marketing campaigns.
Developed and implemented campaigns for email, tv, print, billboard and direct mail advertising.
Oversaw all phases of video production for commercials and local tv show, from pre- to post-production.
Orchestrated successful corporate re-branding campaign, including coordination of name change, new logo,
marketing materials and on air staff.
Incorporated advertisers and products into large scale promotions in innovative ways.
Produced country music magazine and oversaw distribution monthly in the Houston Post.
Director of Marketing/Promotions/Creative Services, 1986 to 1991
ETD – Houston, TX
Directed and coordinated marketing activities and policies to promote products and services.
Coordinated art and graphics creation for effective Merchandizing.
Created high-quality marketing strategy documentation, including product marketing briefs.
3. Communicated marketing team plans and accomplishments to senior management and studio executives.
Traveled nationally to meet with customers to deliver upcoming movie promotions.
Developed and implemented campaigns for email, advertising, direct mail and weekly magazine outlining
upcoming movie campaigns.
Coordinated and participated in promotional activities and trade shows.
Directed the hiring, training and performance evaluations for marketing and brand managers and supervised their
daily activities.
Regional Fashion Coordinator, 1985 to 1986
NEIMAN MARCUS – Houston, TX
Regional Special Events Coordinator, 1984 to 1985
DILLIARD'S previously Joske's – Houston, TX
Billboard Magazine Major Market Country Station of the Year
Country Music Association's Major Market Station of the Year
Bachelor of Arts: Marketing/Merchandizing, 1984
Sam Houston State University - Huntsville, TX
3.5 GPA
Member of ZETA Club
Delta Tau Delta Little Sister
Bearkat Doll
MBA: Marketing,
University of Houston, Houston Baptist University - Houston, TX
Graduated Studies
ACCOMPLISHMENTS
EDUCATION
