Ppt on Emarketing and strategies

1. E MARKETING
Presented By –
Sahib Jaggi
Mitaksh Rohela
Harshit Garg
Rajat Sharma
Charu Bansal
Tarun Khullar

2. MARKETING
MARKETING REFERS TO ACTIVITIES UNDERTAKEN BY A COMPANY
TO PROMOTE THE BUYING OR SELLING OF A PRODUCT OR SERVICE.
MARKETING INCLUDES ADVERTISING, SELLING, AND DELIVERING
PRODUCTS TO CONSUMERS OR OTHER BUSINESSES.

3. TYPES OF MARKETING
E – MARKETING : Internet marketing is any marketing strategy that takes place online. Also referred
to as online marketing, it encompasses a variety of marketing forms like video advertisements, search
engine marketing and e-mail marketing. It is the opposite of offline marketing, and can also fall under
digital marketing.
OFFLINE MARKETING : Offline marketing, the opposite of online marketing, includes all forms of
marketing that aren’t done on the Internet. Examples of offline marketing are local advertising in
newspapers and on television.

4. E - MARKETING
E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing,
Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or
service using the Internet. Emarkerting not only includes marketing on the Internet, but also
includes marketing done via e-mail and wireless media. It uses a range of technologies to
help connect businesses to their customers.
E-marketing is referred to those strategies and techniques which utilized online ways to
reach target customers. There are millions of Internet users that daily access different
websites using a variety of tools like computers, laptops, tablet and smart or android phone
devices, and the number of internet users are increasing very rapidly.

5. SCOPE
The Internet era has thrown open a new pathway for today’s
marketing. The Internet has made all traditional modes of
business outdated and generated amazing new possibilities in
business. Online marketing or internet marketing – a
combination of marketing acumen and technology – uses the
Internet as a medium to advertise and sell services and goods.
Online marketing includes affiliate marketing, search engine
marketing including search engine optimization, article
marketing, blog marketing, pay-per-click search engine
advertising, and e-mail marketing.

6. E MARKETING
Presented By –
Sahib Jaggi
Mitaksh Rohela
Harshit Garg
Rajat Sharma
Charu Bansal
Tarun Khullar

7. Nature of E-Marketing
E-marketing utilizes
the internet.
Reduces the cost
Wide advertisement
board

8. • Allows global marketing
facility online.
• Less expensive.
• Makes marketing easier.
Features of E- Marketing

9. • You can sell your products and services,
and encash your bill from anywhere.
• It increases the choices of products,
services and sellers.
• Vast availability of information.
Features of E- Marketing
INVENTORY
MANAGEMENT

11. OBJECTIVES OF E-MARKETING
 Increase revenue
 Build a brand
 Loyalty
 Capturing new clients
 Interacting with the users
 Increasing sales

12. Tools of E-Marketing
 Blogs
 E-book
 Websites
 Forums
 Webinars

13. Role of E-Marketing.
 Increases the
visibility of an
organization
Allows two-way
communication with
customers

14. Role of E-Marketing.
 Enables more detailed market research.

16. Advantages of E-Marketing
 Reduction in costs
& Extremely low
risk
Faster response
to both
marketers and
the end user

17. Advantages of E-Marketing
 Increased ability
to measure and
collect data
Opens the
possibility to a
market of one
through
personalization

18. Dis-advantages of E-Marketing
 Security, privacy issues
Dependability on
technology

19. Dis-advantages of E-Marketing
 Worldwide
competition through
globalization
Maintenance costs due
to a constantly
evolving environment

20. MARKETING MIX
PRICE
PRODUCT
PLACE
PROMOTION

21. PRICE
 These days, it’s so easy to research online about how much a product
really costs and it’s also easy to compare prices. All you have to do is
check a certain product, click the link on related products, and you’ll
already be able to know everything you need to know about the said
product

22. PRODUCT
 When it comes to deciding which products a company has to put out in the
market, research plays a big role. And of course, researching could be
more efficient when one makes use of computers and smart phones
because at least, they could easily get people’s opinions and use graphs
and statistics found online to see which products people actually want—so
they could save more time and effort, and so their products would actually
be used by many

23. PLACE
 Of course, being online could also help out a lot in knowing the easiest
routes to deliver products to customers, or which places on a certain city,
town, or country should the products be placed because that’s where most
of the fanbase, or the consumers could be. It could also be a means of
knowing which products to make for various places, because it’s a given
face that people living in different areas have their own likes and dislikes,
so it’s just right that manufacturers cater to their needs and wants. More
so, it’s a sign that marketers should think of ways on how to market certain
products for these different places by adhering to various laws and
regulations – because you can never really generalize when it comes to
marketing

24. PROMOTION
 And finally, digital marketing works best with what else? – The promotion
of products, of course. Aside from the old-school ways of advertising
products on TV, Radio, or via the newspapers, marketers can now make
use of social media platforms to let people know about what’s hip and
happening. They can also hold contests on these social media platforms to
get their potential customers’ attention and make them involved in the
projects.

25. 5’s OF E-MARKETING
 SELL
 SPEAK
 SERVE
 SAVE
 SIZZLE

26. USES OF E-MARKETING
Increase product awareness
Cost effectiveness
Consumer preference
Increase sales
Accessible to consumers
Reach out to a wider and bigger audience

27. Stratagy of e marketing
1 PERSONAL BRANDING

29. 2 Social Media

32. 3 Email marketing

33. 4 Search engine optimization (SEO)

34. Future of E-marketing
 They’ll tell 2 People and they’ll tell 2 People

36. Top Online sites in India
 Zomato ( they reach $205 million in October end )
$ 6 billion sales in These festive season

37. FASION

38. GROCERY

39. ELECTRONIC

40. Conclusion
 Now days e marketing play important role to capture market
 As the internet access of internet is growing so as a result e
marketing will grow on day by day