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Wednesday,	
  4	
  June	
  /11:20	
  –	
  11:50	
  
	
  
Terminology	
  Trends:	
  First-­‐hand	
  Experience	
  as	
  a	
  Blogger	
  
Maria	
  Pia	
  Montoro,	
  Intraso-	
  Interna/onal,	
  
Terminology	
  Blogger	
  at	
  Wor	
  lLo	
  
TaaS	
  Workshop	
  2014	
  
4	
  June,	
  Dublin	
  (Ireland)	
  
The	
  research	
  within	
  the	
  project	
  TaaS	
  leading	
  to	
  these	
  results	
  has	
  received	
  funding	
  from	
  the	
  European	
  Union	
  Seventh	
  Framework	
  Programme	
  (FP7/2007-­‐2013),	
  grant	
  agreement	
  no	
  296312	
  
Terminology	
  Trends:	
  First-­‐hand	
  
experience	
  as	
  a	
  blogger	
  
By	
  Maria	
  Pia	
  Montoro	
  
	
  
About	
  me:	
  Current	
  job	
  
Changing	
  jobs…	
  
…but	
  Passion	
  remains	
  the	
  same!	
  
@EP	
  Termcoord	
  
In	
  the	
  next	
  90	
  slides:	
  J:	
  
•  CommunicaZng	
  about	
  #terminology	
  by	
  using	
  
social	
  networks	
  
•  Social	
  networks	
  as	
  available	
  data	
  for	
  carrying	
  out	
  
terminology	
  research	
  
•  Websites	
  are	
  made	
  of	
  content	
  and	
  terminology	
  is	
  
the	
  criZcal	
  part	
  of	
  the	
  user	
  experience	
  
•  Managing	
  and	
  sharing	
  terminological	
  data:	
  cloud	
  
based,	
  collaboraZve	
  and	
  social	
  plaorms.	
  
•  Websites	
  providing	
  terminological	
  resources	
  in	
  
few	
  clicks.	
  
CommunicaZng	
  about	
  #terminology	
  
by	
  using	
  social	
  networks	
  
Language	
  Lovers	
  
•  There	
  are	
  about	
  700	
  blogs,	
  250	
  Facebook	
  
pages	
  and	
  250	
  Twi@er	
  accounts	
  nominated	
  
for	
  the	
  Top	
  Language	
  Lovers	
  2014	
  contest.	
  
	
  
•  Source	
  bab.la	
  GmbH	
  Language	
  Lovers	
  2014	
  CompeZZon	
  
How	
  does	
  this	
  language	
  community	
  
use	
  the	
  social	
  networks?	
  	
  
By	
  researching	
  and	
  asking	
  quesZons	
  to	
  
followers	
  
By	
  researching	
  and	
  asking	
  quesZons	
  to	
  
followers	
  
By	
  researching	
  and	
  asking	
  quesZons	
  to	
  
followers	
  
Establishing	
  their	
  experZse	
  by	
  
answering	
  quesZons	
  
By	
  following	
  conferences	
  and	
  
meeZngs	
  and	
  live-­‐tweeZng	
  updates	
  
Companies	
  providing	
  helpful	
  Zps	
  
•  TranslaZon	
  agencies	
  
usually	
  do	
  not	
  blatantly	
  
promote	
  their	
  business	
  
and	
  services,	
  but	
  
provide	
  helpful	
  Zps:	
  
Companies	
  providing	
  helpful	
  Zps	
  
Providing	
  Zps	
  and	
  tricks	
  
By	
  providing	
  latest	
  news	
  and	
  arZcles	
  
By	
  providing	
  latest	
  news	
  
Providing	
  jobs	
  opportuniZes	
  
Just	
  having	
  fun	
  J	
  
Just	
  having	
  fun	
  J	
  
Everyone	
  contributes	
  
•  In	
  a	
  collaboraZve	
  effort,	
  
everyone	
  contributes	
  
with	
  what	
  they	
  have,	
  
what	
  they	
  know,	
  what	
  
they	
  have	
  read	
  or	
  seen,	
  
to	
  the	
  mix.	
  	
  
Twicer	
  provides	
  'selfies'	
  of	
  
evolving	
  language	
  
Social	
  networks	
  as	
  available	
  data	
  for	
  
carrying	
  out	
  terminology	
  research	
  
	
  
•  The	
  users	
  of	
  social	
  media	
  produce	
  a	
  
tremendous	
  amount	
  of	
  text	
  each	
  day	
  	
  
Social	
  media	
  as	
  available	
  corpora	
  
Social	
  media	
  as	
  available	
  corpora	
  
•  Text	
  is	
  readily	
  available	
  for	
  lexicographical	
  
analysis	
  
•  Easy	
  access	
  to	
  such	
  very	
  large	
  corpora	
  
•  Corpus	
  pacerns	
  that	
  are	
  very	
  rare	
  in	
  
convenZonal-­‐size	
  corpora	
  turn	
  to	
  have	
  many	
  
occurrences	
  in	
  the	
  very	
  large	
  corpora	
  of	
  social	
  
media.	
  
Social	
  media	
  as	
  available	
  corpora	
  
 	
  	
  	
  Many	
  tweets	
  provide	
  
locaGon	
  data	
  and	
  the	
  
Gme	
  they	
  were	
  sent	
  
allowing	
  thus	
  to	
  map	
  
out	
  the	
  way	
  in	
  which	
  
new	
  words	
  become	
  
popular	
  and	
  spread.	
  
Social	
  media	
  as	
  available	
  corpora	
  
Real-­‐Zme	
  language	
  public	
  data	
  to	
  analyse:	
  340	
  
million	
  tweets	
  sent	
  every	
  day,	
  according	
  to	
  
Twicer.	
  
Why	
  Twicer?	
  
Why	
  Twicer?	
  
•  Language	
  in	
  acGon:	
  
Instead	
  of	
  relying	
  on	
  
quesZonnaires	
  and	
  other	
  
laborious	
  and	
  Zme-­‐
consuming	
  methods	
  of	
  
data	
  collecGon,	
  social	
  
scienZsts	
  can	
  simply	
  take	
  
advantage	
  of	
  Twi@er’s	
  
stream	
  to	
  eavesdrop	
  on	
  a	
  
virtually	
  limitless	
  array	
  of	
  
language	
  in	
  acZon.	
  
Why	
  Twicer?	
  
•  Tweets	
  tend	
  to	
  be	
  
rather	
  informal.	
  
•  Tweets	
  appear	
  similar	
  
to	
  spontaneous	
  speech,	
  
making	
  them	
  
parZcularly	
  valuable	
  to	
  
the	
  study	
  of	
  the	
  spread	
  
of	
  new	
  words	
  and	
  
expressions.	
  
Analysis	
  of	
  a	
  Tweet	
  
Researches	
  analysing	
  tweets	
  
ArZcles	
  on	
  evolving	
  language	
  on	
  
Twicer	
  
How	
  to	
  find	
  neologisms	
  on	
  Twicer	
  
How	
  to	
  find	
  neologisms	
  on	
  Twicer	
  
How	
  to	
  find	
  neologisms	
  on	
  Twicer	
  
How	
  to	
  find	
  neologisms	
  on	
  Twicer	
  
How	
  to	
  find	
  neologisms	
  
Neologisms	
  
TwicZonary	
  
•  No	
  more	
  up	
  to	
  
lexicographers	
  to	
  select	
  
words	
  but	
  it	
  is	
  only	
  up	
  
to	
  the	
  users	
  to	
  decide	
  
and	
  vote	
  for	
  the	
  
inclusion	
  of	
  new	
  words	
  
in	
  the	
  dicZonary.	
  
How	
  to	
  find	
  neologisms	
  on	
  Twicer	
  
How	
  to	
  find	
  neologisms	
  on	
  Twicer	
  
Example:	
  the	
  Global	
  Language	
  Monitor	
  
Example:	
  the	
  Global	
  Language	
  Monitor	
  
English-­‐speaking	
  world:	
  	
  1.83	
  billion	
  speakers	
  
(January	
  2013	
  esZmate).	
  
GLM	
  employs	
  its	
  NarraGveTracker	
  technologies	
  for	
  
global	
  Internet	
  and	
  social	
  media	
  analysis.	
  	
  
NarraZveTracker	
  is	
  based	
  on	
  global	
  discourse,	
  
providing	
  a	
  real-­‐Gme,	
  accurate	
  picture	
  about	
  any	
  
topic,	
  at	
  any	
  point	
  in	
  Zme.	
  	
  	
  	
  
NarraZveTracker	
  analyzes	
  the	
  Internet,	
  
blogosphere,	
  the	
  top	
  300.000	
  print	
  and	
  
electronic	
  global	
  media,	
  as	
  well	
  as	
  social	
  media	
  
sources	
  as	
  they	
  emerge.	
  
Websites	
  are	
  made	
  of	
  content	
  and	
  
terminology	
  is	
  the	
  criZcal	
  part	
  of	
  the	
  
User	
  eXperience	
  
Terminology	
  love	
  U(X)	
  
Content	
  is	
  king	
  
Content	
  is	
  king	
  
Terminology	
  
is	
  the	
  
criGcal	
  part	
  
of	
  UX	
  
	
  
Content	
  is	
  king	
  
…and	
  Terminology	
  is	
  the	
  Queen	
  
UX	
  Terminology	
  #epicfails	
  	
  
“Login,	
  Log	
  in,	
  Sign	
  in”	
  Round	
  Up	
  
“Login,	
  Log	
  in,	
  Sign	
  in”	
  Round	
  Up	
  
Login	
  to	
  log	
  in	
  
L10n	
  terminology	
  #epicfails	
  	
  
Twicer	
  
L10n	
  terminology	
  #epicfails	
  	
  
Pinterest	
  
L10n	
  terminology	
  #epicfails	
  	
  
Instagram	
  
Seguace	
  
Scientology	
  
L10n	
  terminology	
  #epicfails	
  	
  
L10n	
  terminology	
  #epicfails	
  	
  
L10n	
  terminology	
  #epicfails	
  	
  
#L10n	
  terminology	
  #epicfail	
  	
  
Facebook	
  
Lack	
  of	
  consistency	
  
Indeterminacy	
  of	
  terms	
  and..icons	
  
Indeterminacy	
  of	
  terms	
  and	
  icons	
  
High	
  obsolescence	
  rate	
  
High	
  obsolescence	
  rate	
  
What	
  is	
  the	
  root	
  of	
  all	
  evil?	
  
Inadequate	
  terminology	
  awareness	
  by	
  
developers	
  
Inadequate	
  website	
  UX	
  awareness	
  by	
  
translators	
  
English	
  	
   Italian	
  
Who	
  can	
  save	
  the	
  websites?	
  
Terminology	
  can	
  improve	
  
website	
  performance	
  
Not	
  only	
  translaZon	
  
•  Terminology	
  is	
  a	
  
resource	
  made	
  of	
  
informaZon	
  units	
  that	
  
can	
  improve	
  the	
  
performance	
  and	
  
effecZveness	
  of	
  a	
  broad	
  
range	
  of	
  language-­‐
related	
  applicaGons	
  of	
  
websites,	
  beyond	
  
translaZon.	
  
Terminology	
  ExtracGon	
  Tools	
  for	
  SEO	
  
•  Terminology	
  ExtracGon	
  
tools	
  can	
  be	
  
successfully	
  used	
  to	
  
raise	
  a	
  website	
  visibility	
  
and	
  SEO	
  by	
  using	
  
extracted	
  terms	
  as	
  
keywords,	
  tags	
  and	
  
meta-­‐tags	
  and	
  
indexing.	
  
	
  
Website	
  glossaries	
  
•  On	
  website	
  glossaries	
  
users	
  can	
  find	
  the	
  
meaning	
  of	
  corporate	
  
terminology	
  at	
  a	
  glance.	
  	
  
•  Those	
  glossaries	
  not	
  only	
  
cover	
  an	
  explicaGve	
  
funcGon,	
  but	
  also	
  
improve	
  the	
  SEO	
  of	
  the	
  
websites,	
  in	
  being	
  
descripGve	
  keywords	
  for	
  
search	
  engines	
  to	
  index.	
  
Developing	
  user-­‐friendly	
  interface	
  
Clear	
  and	
  intuiZve	
  labels,	
  
based	
  on	
  the	
  user’s	
  
perspecGve	
  and	
  
terminology.	
  	
  
It’s	
  all	
  in	
  the	
  Terms	
  
•  A	
  generic	
  term	
  being	
  
used	
  when	
  it	
  really	
  
needs	
  to	
  be	
  more	
  
specific.	
  A	
  specific	
  
term	
  is	
  being	
  used	
  
when,	
  in	
  actuality,	
  it	
  
should	
  be	
  generic.	
  	
  
•  SoluZon?	
  A	
  shared	
  
terminology.	
  	
  
Message	
  architecture	
  
Sharing	
  is	
  caring	
  
social	
  plaorms	
  
Benefits	
  of	
  Sharing	
  Terminology	
  
•  Sharing	
  terminology	
  
helps	
  improving	
  
consistency,	
  uniformity	
  
and	
  reliability	
  of	
  data.	
  
Sharing	
  of	
  exisZng	
  terminological	
  data	
  
•  You	
  can	
  use	
  right	
  terms	
  even	
  without	
  being	
  expert	
  and	
  
without	
  spending	
  too	
  much	
  Zme	
  looking	
  for	
  resources,	
  
extracZng	
  terms	
  and	
  checking	
  their	
  reliability.	
  
Sharing	
  terminology:	
  plaorms	
  
•  Managing	
  and	
  sharing	
  terminological	
  data:	
  cloud	
  
based,	
  collaboraGve	
  and	
  social	
  plaorms.	
  
•  TAUS	
  Data	
  
•  Taas	
  -­‐	
  Cloud	
  Services	
  for	
  Terminology	
  Work:	
  
•  TermWiki.com	
  
•  Linguee	
  
•  IATE	
  
	
  
No	
  more	
  up	
  all	
  night	
  to	
  get	
  lucky	
  
InfoxicaZon	
  
•  The	
  subject	
  field	
  of	
  terminology	
  is	
  
overwhelming	
  
•  It	
  is	
  easy	
  to	
  get	
  lost	
  with	
  so	
  much	
  informaZon.	
  	
  
I’m	
  feeling	
  lucky	
  
•  UniversiGes,	
  translators,	
  
companies,	
  researchers	
  
or	
  simply	
  passionates,	
  are	
  
taking	
  the	
  iniZaZve	
  to	
  
develop	
  websites	
  and	
  
blogs	
  applying,	
  in	
  the	
  
words	
  of	
  Google,	
  the	
  “I’m	
  
feeling	
  lucky”	
  approach:	
  
to	
  find	
  the	
  informaZon	
  
that	
  you	
  are	
  looking	
  for	
  
just	
  by	
  a	
  few	
  clicks.	
  
“I’m	
  feeling	
  lucky”	
  websites	
  
•  Terminology	
  Forum	
  	
  
•  In	
  My	
  Own	
  Terms	
  
•  Termcoord.eu	
  
•  Taus	
  Directory	
  	
  
•  Lingua	
  Greca	
  Toolbox	
  
•  Alexandria	
  Project	
  
Thank	
  you!	
  
mariapia.montoro@gmail.com	
  
	
  

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