Tommy Hilfiger - Facebook fans provide double ROI in Fashion Retail

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Proving that Facebook fans provide real value, this DR campaign saw an increase in ROI over 99% when comparing fans to non-fans

Mode de vie Technologie Business

Facebook fans provide
double ROI in Fashion Retail

© 2012 TBG Digital

Tommy Hilfiger Germany wanted to
measure a tangible, sales-led value that
their Facebook fans could deliver

© 2012 TBG Digital

TBG Digital created an A/B test campaign
targeting both fans and non-fans of the
Tommy Hilfiger Facebook Page

The Direct Response ads directed users to
the Tommy Hilfiger online store, where
3-day Return On Investment was measured

© 2012 TBG Digital

Multiple landing pages were also tested
and measured, tailoring content to the ad’s
targeting and if they were fans or not

© 2012 TBG Digital

What were the results?

© 2012 TBG Digital

ROI when ROI comparing
targeting Fans best performing
(over non-fans) landing page to
worst

© 2012 TBG Digital
Case period: November 2011 to January 2012

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Tommy Hilfiger - Facebook fans provide double ROI in Fashion Retail

5. TBG Digital created an A/B test campaign targeting both fans and non-fans of the Tommy Hilfiger Facebook Page The Direct Response ads directed users to the Tommy Hilfiger online store, where 3-day Return On Investment was measured © 2012 TBG Digital