Facebook for Business Presented at the Northwestern Ontario Innovation Centre, April 28th, 2011 J. Roberts and J. Aegard Thunder Bay Public Library

1. Facebook: WHY and HOW you can be promoting your business Joanna Aegard & Jesse Roberts April 28, 2011

2. Agenda 9:00 – 10:00 presentation 10:00 – 10:30 coffee break 10:30 – 11:30 hands-on workshop

4. www.facebook.com

5. Facebook Facts 500+ million users worldwide 50% are active on a daily basis Average user has 130 “friends” on Facebook Average user is connected to 80 community pages, groups or events (ex. businesses!) Social Networking in Plain English video by The CommonCraft Show

6. SO…….. Why do you want to be on Facebook?

7. Facebook Terminology Profile Wall Wall Post Friend Like Join Ads and Pages Events Groups Applications Creeping News Feed

8. WHY your business needs to be there Online word of mouth Participate in what’s being said about your business Be visible and active in customers everyday lives Search engine optimization It’s FREE!!!!!

9. HOW you can get started Simple Set-Up: Personal Profile Business Profile Add Content Be Proactive and Enjoy!

10. Ads and Business Solutions

11. Creating and Administering Your Page

12. How Can I Create A Page?

15. Fill in the Blanks and Build your Page

16. Add Pictures and Dynamic Content

17. Promote with an Ad

22. Facebook Ads They make it easy! “Advertising” link at the bottom of every page Fill out the form Pay by click and set daily budget Lots of “help” and tips available Capitalize on target marketing (FB knows a lot about people and you can tap in to that)

26. TBPL’s FB Ads Experience Started running ads in February 2010 Variety of success in terms of clicks “Likes” went from 100 to over 500 over the course of a year running ads

27. Best and Worst Ads Clicks: 0 Cost: $0 Impressions: 5,551 Sep 3/10 – Oct 3/10 Clicks: 340 Cost: $354.79 Impressions: 1,497,849 Mar 24/11 – April 15/11

28. Ad Advice Keep tabs on the clicks / budget (if it’s maxing out, considering increasing) You can run multiple ads at the same time, so can experiment with graphics / copy and go with the one that’s working Mine the data (and “Help”) FB provides

30. A Few More Tips Use “mash ups” but understand how they work Facebook status (not links) to Twitter Blogger’s widgets (pulls FB status) Savvy vendors (eg. Our online book clubs) Explore the REST of the social Web! We are also on: Flickr, YouTube, Delicious , Blogger and Wordpress, Google Maps...looking in to QR codes Use Facebook for your personal and professional networking, not just business Be there – every day, or more often!

31. Beware...

33. Happy Facebooking Facebook Coach Still have questions about Facebook? We can continue to help! Call 684-6819 to book your private one-hour session with a Facebook Coach in the Waverley Training Lab A variety of dates and times are available

34. More Happy Facebooking… Books available through TBPL Helpful videos on Youtube: Facebook for Business: page vs. place http://www.youtube.com/watch?v=4FnFalKRdKU Facebook for Business: http://www.youtube.com/watch?v=hU8BsVjuK_c Social Networking in Plain English http://www.youtube.com/watch?v=6a_KF7TYKVc Social Media Revolution (be a part of it!) http://youtu.be/lFZ0z5Fm-Ng

35. Thank you! Joanna Aegard Head, Virtual Services jaegard@tbpl.ca 684-6819 Jesse Roberts Head, Reference Services jroberts@tbpl.ca 624-4203 www.tbpl.ca ...AND... Facebook.com/TBayPL Twitter.com/TBayPL YouTube.com/user/tbpl Flickr.com/photos/tbpl Delicious.com/tbpl Libdetective.blogspot.com Bestofthebacklist.wordpress.com