2. we live in an
open world 2
VII Trends to disrupt employer branding
OPEN KNOWLEDGE
OPEN SOURCE
OPEN COLLABORATION
CROWDFUNDING
OPEN DATA
CROWDSOURCING
3. 3
Your employer brand is not what you want it to be
VII Trends to disrupt employer branding
4. 4
SUMMARY
I. LET THEM TALK
II. AIM FOR THE STARS
III. NO MORE ROLE PLAY
IV. GREAT PLACE TO WORK
V. DON’T SETTLE, KEEP LEARNING
VI. IDEA PLEASE
VII. PEOPLE KARMA
NEXT BIG THINGS 4
VII Trends to disrupt employer branding
5. LET THEM TALK
I. 5
VII Trends to disrupt employer branding
6. Tomorrow
Today
Internet and the social media give people the power to express themselves like never before.
Employers will turn employees
into brand ambassadors inside & outside the company to attract and keep their talents.
6
VII Trends to disrupt employer branding
7. When it comes to knowing about a company, employees are the most trusted corporate source1
COMPANY’S CEO
COMPANY’S EMPLOYEE
ACTIVIST CONSUMER
ACADEMIC
MEDIA SPOKESPERSON
27%
36%
25%
21%
16%
More than 1 employee out of 3 communicates about
its company on social networks2
About company’s products and services
40%
About general management and workplace
32%
About general strategy
31%
About colleagues
28%
About internal information
27%
About confidential information
23%
Improve your brand’s position in search engine results
Enable your customers to more easily find answers online
Decrease your cost of creating digital content
Reinforce and legitimize your brand marketing
Allow your brand to tap into new networks
Help differentiate your company from others
Socially engaged employees are a strong asset for your brand because they4…
employees have already applied for a company after having read positives reviews online3
4/5
While job seekers flock to Facebook, recruiters prefer
Linkedin when searching for candidates2
For job seekers
For recruiters
36%
83%
40%
37%
Most popular social networks
65%
55%
18%
94%
Sources : 1- Edelman Trust Barometer 2014, 2- Cegos, 2014,
3- RegionsJob 2014, 4- Forbes 2014 7
VII Trends to disrupt employer branding
8. Content wanted
Addvocate
Employee advocacy platform suggests social media content for collaborators to share.
Intel IQ
Online culture magazine, co-written by Intel employees and tech experts, displays up-and-coming innovations from Intel and from across the industry.
Claire Diaz-Ortiz
Twitter’s young social innovation manager uses LinkedIn to publish on her job, her life and her employer. She has got around 150k followers. 8
VII Trends to disrupt employer branding
9. Tell your story
PWC Mobility Diary
AXA Andrew
Colas « The Stagiaire »
PwC’s careers pages feature 6 diaries written by employees about their international experiences at PwC.
Insurance company invites candidates to catch a glimpse of Andrew’s career thanks to a Youtube video.
Civil engineering firm organizes an annual contest which rewards the best movie made by intern about his/her life at the company. 9
VII Trends to disrupt employer branding
10. Let’s discuss 10
VII Trends to disrupt employer branding
Deloitte & Pathmotion
Big Four professional services firm empowers employees to engage conversation with talents and create a talent pool directly on the social network.
CareerDean
Online community of software engineers main offer is based on career advice given by top professionals to university students.
French financial services company has launched a social media platform where candidates can ask recruiters any HR-related questions.
BNP Paribas Backstage
11. AIM FOR THE STARS
II. 11
VII Trends to disrupt employer branding
12. Tomorrow
Today
Winning the talent war used to be pivotal to organizational success. Capabilities’ shortage is now the new war front for companies.
Companies will need to develop disrupting ways of identifying these key aptitudes everyone will be searching for.
12
VII Trends to disrupt employer branding
13. To address the capability shortfalls problem, companies acknowledge that they must urgently improve themselves in3…
Talents and HR analystics
HR technology
Overwhelmed employee
Performance management
Although everybody knows about mobile, few employers are ready to implement it
of candidates would apply for jobs via mobile5
of companies are adequately
investing in mobile recruitment6
78%
13%
Social media and career website are the main communication media companies are planning to use4 :
Social media
Career website
Training & development programs
Online job boards
Employee referral program
38%
39%
Internal newsletters (e.g. staff e-news)
40%
43%
64%
76%
Sources : 1- Career Builder 2013, 2- Jobvite 2014, 3- Deloitte 2014, 4- EBI 2014, 5- Indeed 2014, 6- Linkedin 2013
3/5
Nearly
recruiters believe there is a significant gap between the skills clients need and the skills job candidates have1 13
VII Trends to disrupt employer branding
Social media channels are far from being the students 1st
choice when it comes to knowing about an employer.
The company website is number one.
Social media channels
Careers fair
Work experience
Private contacts
Company website
75%
67%
55 %
57 %
Alumni networks
Online job ads
53 %
48 %
23 %
14. VII Trends to disrupt employer branding
14
REACH OUT FOR TALENTS VII Trends to disrupt employer branding
14
A
15. Crossposting
Multiposting
Paris-based recruitment software firm enables companies to cross-post job offers to job boards, schools and social networks.
Broadbean
London-based recruitment software company enables companies to cross-post job offers to boards, schools and social networks. 15
VII Trends to disrupt employer branding
16. Mobile Posting
Thalès
France-based electronics company has implemented GPS and augmented reality into its “Thales World 4U” recruiting app.
GDF Careers
French energy company has launched a user-friendly app dedicated to job search.
Orange Jobs
Multinational telecommunications company recruiting app allows user to discover exclusive content and look for available positions. 16
VII Trends to disrupt employer branding
17. Employee Posting
Salesforce social posting
Global computing cloud company leverages its employees to source candidates by suggesting them to post job offers on their social networks. 17
VII Trends to disrupt employer branding
18. Unexpected posting
Jung Von Matt
German advertising agency created a font of their own to target designers. When downloading it, designers could see appear a hidden recruitment ad instead of the usual font preview.
Ikea
Ready-to-assemble furniture company inserted career instructions placed inside their famous flat packs.
Leboncoin.fr
Craiglist-alike classified ad website has become the first job site in France. 18
VII Trends to disrupt employer branding
19. VII Trends to disrupt employer branding
19
SOURCING THE STARS
B VII Trends to disrupt employer branding
19
20. Social data sourcing
Entelo
Entelo leverages big data, predictive analytics and social signals to help brands find talents.
Talent Bin
Recently bought by Monster, the talent search engine sniffs out the entire web to find passive candidates and identify their hard and soft skills.
Jobvite
SaaS platform helps companies recruiting, sourcing and optimizing talent acquisition by searching through the social web.
Gild
Talent acquisition software firm helps companies to recruit IT developers relying on their actual work on platforms like GitHub rather than on their résumés. 20
VII Trends to disrupt employer branding
21. 21
Search engines sourcing
Indeed
Employment-related metasearch engine for job listings is the #1 job site worldwide with 40 million monthly unique visitors. VII Trends to disrupt employer branding
22. VII Trends to disrupt employer branding
22
A MATCH MADE IN HEAVEN
C VII Trends to disrupt employer branding
22
23. Matching capabilities
Qapa
Social job matching marketplace’s algorithm connects skills and experience of applicants and compares the data to available positions.
Whitetruffle
Recruiting Tech startup works as a matching service between job listings and candidates, whose profiles are anonymous.
Choose your boss
IT focused jobboard lets talents control if the job offer matches their requirements before letting the recruiter contact them.
Jobr
Tinder-for-jobs app lets candidates browsing for jobs and engaging with recruiters the way they would do with social matching apps. 23
VII Trends to disrupt employer branding
24. Matching personality
Monkey tie
Job matching service determines the profile of each applicant and measures his cultural fit with the company using psychological tests.
JobFig
Silicon-valley based startup helps employers predict how a job candidate will work with a specific team. 24
VII Trends to disrupt employer branding
25. NO MORE ROLE PLAY
III. 25
VII Trends to disrupt employer branding
26. Tomorrow
Today
Resumes and face-to-face recruitment interviews are still the norm when it comes to hiring someone.
Innovating tools and approaches will allow candidates and companies to be more transparent and genuine. VII Trends to disrupt employer branding
26
27. 5%
17%
32%
58%
93%
96%
When asked about the most important criteria in selecting a candidate, HR pros chose career path and personality first4
Presence on web
Cover letter
Diplomas
References
Personality, customs & skills
Personal experience & career path
Sources : 1- Accountemps 2013, 2- BambooHR 2014, 3- DDIO /Oracle, 4- RegionsJob 2013, 5- Career Builder 2013
Although the cv plays a key role, no one really reads it4
Less than 30’
38%
Between
30’ and 1 minute
31%
More than 1 minute
31%
More than a third of HR professionals think interview processes are too long5…
Much too long
Somewhat too long
Just right
Somewhat too short
Much too short
6%
32%
52%
6%
0%
Manager’s evaluation and candidates capabilities are main reasons for hiring mistakes3
Ignore information provided
Insufficient information on candidates
Hiring managers did not follow selection process
Candidates’ overpromised capabilities
Overreliance on hiring manager’s evaluation
7%
14%
16%
21%
31%
Motivation testing and remote interviewing are on top list of HR pros new techniques3
Motivational inventory
Video-based interviewing
Personality inventory
Review candidate info online
Assessment center
Cognitive ability test
Simulation/Work sample test
Situational judgment test
28%
27%
22%
22%
22%
21%
18%
18%
The interview is the job application step where candidates make the most mistakes1
Of people have quit a job within the first 6 months2
31%
interview
resumé
Interview follow-up
Cover letter
Phone interview 27
VII Trends to disrupt employer branding
28. Ask my friends
R/GA
Advertising agency conducted social job interviews where a candidate's Facebook friends answered questions on their behalf.
Keycoopt
Tripadvisor-like website is a France-based mix of a jobboard and a recruiting agency based on social referrals. 28
VII Trends to disrupt employer branding
29. Skype me if you can
Hirevue
Web-based platform offers different video interview types for different uses cases: live, on-demand, asynchronous as well as tools for onboarding and team discovery.
Open
IT consulting firm held a virtual recruiting event in which employers and job seekers meet in a virtual environment, using chat rooms, teleconferencing to exchange information about job openings. 29
VII Trends to disrupt employer branding
30. Make it short
DDB on Vine
Advertising agency created a recruiting challenge on Vine : using the dedicated hashtag, applicants had the opportunity to showcase their creativity in a 6 second video.
Nivea on Instagram
Global skin and body care brand launched a recruiting challenge on Instagram : future interns had to prove their creativity, confidence or pace using the #interngram hashtag. 30
VII Trends to disrupt employer branding
31. 100% original
Heineken « The Candidate »
Dutch brewing company released a viral video of secretly filmed job interviews designed to get applicants out of their comfort zone and find talent that best fit the brand’s spirit. 31
VII Trends to disrupt employer branding
32. Be yourself, prove yourself
BNP Paribas #Weloveit
French financial services company launched a contest on twitter inciting engineers student to retweet #WeLoveIT in order to get an interview.
Decathlon « les coéquipiers »
Global sporting goods chain store challenges business students a contest involving store management, film-making and charity support. 32
VII Trends to disrupt employer branding
33. GREAT PLACE TO WORK
IV. 33
VII Trends to disrupt employer branding
34. Tomorrow
Today
People want their workplace to be safe, comfortable and appealing to work in. They want their employers to care about their well-being.
Collaboration and remote working tools will place well-being, productivity and engagement at the core of workplace design and organization. VII Trends to disrupt employer branding
34
35. Companies judge themselves weak in key areas of performance management capability3
Understanding future skill
requirements
Moving people to work (global mobility)
Redesigning work to access skills in different places
42%
48%
My management understimates the benefit of social tools in the workplace
I could do my job better if my organization’s management was more supportive of the use of social tools
People want their workplace to be a better place1
think social tools have resulted in more collaboration at their workplace
40%
think people in their organization do not collaborate enough
39%
People want more collaboration1
of workers would be willing to spend their own money on a new social tool if it made them more efficient at work2
31%
of office workers desire access to software, anywhere and anytime1
69%
People want more user-friendly tools
of them have enterprise mobility strategy
Most innovative companies have prioritized the
flexible workplace and are now seeing a 20% jump
in productivity and 20% cost reduction4
of them use social collaboration tools
of them use virtual desktops
of them
reduce email
Sources : 1- Microsoft 2013, 2- Virgin Media Business Survey 2012, 3- Deloitte 2014, 4- ibm.com/services/flexibleworkplace 35
VII Trends to disrupt employer branding
62%
36. Enhanced onboarding 36
VII Trends to disrupt employer branding
Appical
Amsterdam based startup that helps companies to ‘onboard’ new employees that combines digital content with inspirational sessions for a high impact training course.
37. Social inside
Dassault System 3Dswym
French software company has created an internal social networking platform that they also sells to other firms.
Telus
Canadian national telecommunications company develops a large array of corporate social networks inspired by existing network functionalities. 37
VII Trends to disrupt employer branding
38. Pimp my desk
Hive
Cleveland-based Abeo Design creates lines of modular, customizable cubicles to encourage collaboration.
Nextdesk
US manufacturer offers power adjustable height desks.
Airbnb
Website for people to rent a lodging
promotes the end of personal desks. 38
VII Trends to disrupt employer branding
39. The startup way
Google
Popularized by Google, “Nap Pods” are chair-helmet combination that allows employees to take a quick snooze.
Facebook
Online social networking service offers free meals to its employees.
Dropbox
The world’s largest community-driven company has designed a music studio for its employees. 39
VII Trends to disrupt employer branding
40. So far, so close
Beam
Suitable technologies company has designed Beam, a telepresence robot that allows remote physical presence.
Illumishare
Microsoft creates an innovative system that enables remote people to share any physical or digital object on any surface.
Cisco
American multinational corporation offers highly sophisticated and immersive teleconferencing system integrating rich-multimedia functionality and scalable configurations. 40
VII Trends to disrupt employer branding
41. Help is on the way
Bloomfire
Knowledge-based collaboration tool connects employees with knowledge by helping them finding practical, informative content, right when they need it.
HCL SmartDesk
Indian global IT services company has developed a one-stop online smart service desk that help employees in finding any answer to troubleshoot their problems. 41
VII Trends to disrupt employer branding
42. Work-life flexibility
Motorola Livesmart
Multinational telecommunications company offers a well-being program that includes advice on managing commute, wellness incentives and online seminars.
Xerox
World-leader in document technology is known to offer many telecommuting options to its employees in various domains.
Virgin
British multinational conglomerate let its staff take as many holidays as they want. 42
VII Trends to disrupt employer branding
43. How do you feel ? 43
VII Trends to disrupt employer branding
CultureAmp
Australian software company has developed Murmur, a survey platform for people and culture that combines real-time analytics and great user experience app.
TinyPulse
Lightweight solution that captures anonymous feedback from staffers to reveal insights, trends, and opportunities to improve retention, culture, and results.
XM Gravity
Jakarta-based digital agency has designed an in-house app to track employee morale. Users express their feelings daily by choosing an emoticon and a notification is sent to top agency execs when a staffer indicates a negative emotion more than twice a week.
44. Help is on the way
Workday
On-demand financial & HR management software provides new levels of business agility for a fraction of the cost of buying, deploying and maintaining legacy on-premise systems. Particularly known for its user-friendliness.
Cornerstone OnDemand
Leading global provider of cloud-based talent management software solutions with more than 1,900 clients. 44
VII Trends to disrupt employer branding
45. DON’T SETTLE, KEEP LEARNING
V. 45
VII Trends to disrupt employer branding
46. Tomorrow
Today
Learning and life-long training are now mandatory in the knowledge economy.
The best employers will promote innovative learning, mentoring and assessing methods inside and outside their companies. VII Trends to disrupt employer branding
46
47. Training & development is what millenials want
What benefit would you value most over the next five years other than salary?
53% of millennials chose training & development as their 1st choice1
Education Being Democratized Fast Global MOOC User Growth4
Itunes U
Open University download
Coursera
User & Course enrollment
Sources : 1- PWC 2008, 2- Great Place to work/Fortune 2013, 3- Deloitte 2014, 4- The Open University, 5- Nature 2013
There is a large variety of topic covered by Moocs5
COURSES OFFERED
6%
13%
23%
30%
28%
Mathematics
Business
Science
Arts and humanities
Information technology
hours of training
for salaried
employees
devoted to employees’
current roles
focused on growth
and development
The best companies to work for are focused on training and employees development2
Developing a culture of apprenticeship and on-the-job training
However, there is a slow adoption of leading-edge
learning tools inside companies.
They consider themselves weak at3…
Efficiently managing learning
and development operations
68%
62%
38%
33%
29%
Providing mobile and
social learning
Using MOOCs
(massive open
online courses)
Using
Advanced media 47
VII Trends to disrupt employer branding
48. Augmented Learning Management Systems
Skillsoft
With 19 million learners worldwide, Skillsoft provides companies with cloud-based learning and performance solutions.
Absorb
This LMS distinguishes itself by the particular focus made on user experience. 48
VII Trends to disrupt employer branding
49. Learning on the go
SAP Learn now
Mobile app by SAP enables employees to select SAP Education classes and build their SAP knowledge base anywhere and anytime. 49
VII Trends to disrupt employer branding
50. Yes coach!
Bain & company
American global management consulting firm pairs each junior consultant with mentors that are responsible for their professional development and general coaching.
BNP Paribas Cardif Reverse Mentoring
French bank and financial services company offers its Cardif division senior employees a reverse mentoring program. GenY colleagues train them on the use of digital tools. 50
VII Trends to disrupt employer branding
51. Let’s play
Renault Academy
French multinational vehicle manufacturer trains its 15.000 people salesforce with blend learning : face-to-face classes are combined with a serious game.
Orange Hellopolys
Multinational telecommunications company has launched an Sim-City like advergame on Facebook, Iphone and Android to raise awereness on its key expertises.
BNP Paribas Ace Manager
French financial services company has created an international business game for students. 51
VII Trends to disrupt employer branding
52. Just live it
Nestlé Digital Acceleration Team
Swiss multinational food and beverage company set up a dedicated team, made up of marketing leaders from around the world who participate in an 8-moth training program in digital and social media.
Pays de la Loire Learning expedition
French Region helps its local companies discovering Silicon Valley startup culture by organizing annual learning expeditions. 52
VII Trends to disrupt employer branding
53. Open access
Coursera
Education platform that partners with top universities and organizations offers courses onliline for free.
Microsoft Virtual Academy
US multinational corporation has set up a virtual academy that provides free, on-demand courses for anyone interested in improving their IT skills. 53
VII Trends to disrupt employer branding
55. Tomorrow
Today
People appreciate sharing ideas to improve and shape products and services. They want to participate.
Employers will use talents to generate new and innovative ideas. VII Trends to disrupt employer branding
55
56. A large majority of consumers want to help in co- creation projects of companies they like1
8/10
The only thing they ask in return: gives us feedback on what you do with our input.
A LARGE MAJORITY OF PEOPLE AROUND THE WORLD ARE EAGER TO HELP A COMPANY IN SECTORS THEY LIKE1
86%
31%
82%
27%
94%
39%
99%
47%
84%
28%
96%
30%
Willing to help a brand or company in sector that they like
Ever helped a company or brand before
Most active crowdfunding categories and total funds raised from 2011 to 2013 (in billion U.S. dollars)
The Rapid Rise of Crowfunding2
Sources : 1- InSight Consulting 2012, 2- Forbes.com 2014, 3- crowdsourcing.org 2014
Companies use crowdsourcing primarily for
training, funding and leveraging crowd
creativity3
Cloud labor
Distributed Knowledge
Crowdfunding
Crowd creativity
Open innovation
Tools
8%
9%
10%
14%
22%
37% 56
VII Trends to disrupt employer branding
57. Innovation box
Innov’Axa
Insurance company’s internal crowdsourcing platform has generated more than 6000 ideas and 30% of them have been implemented.
Orange IDClick
Multinational telecommunications company’s open innovation platform has brought 122’000 ideas since its launch out of which 12’000 have been implemented, generating more than 450 millions € of savings.
General Mills / G-Win
American Fortune 500 organization suggest product or technology innovation useful to GenMil and its businesses.
57
VII Trends to disrupt employer branding
58. Talents at work
Airbus Fly Your Ideas
Aircraft manufacturing division challenges students to develop innovative ideas for aviation’s future with this biennale competition supported by the UNESCO.
VW’s People Car
German automobile manufacturer solicited Internet users in China to submit ideas online for a « Volkswagen model of the future ». The brand created a 10-part series out of it which averaged 1.2 million viewers per episode. 58
VII Trends to disrupt employer branding
59. Hack it or leave it
Airbnb
Website for people to rent out lodging holds regular hackathons to stimulate innovation and evaluate potential candidates.
Pernod Ricard
French worldwide alcohol conglomerate organized a 36 hours hackathon in order to reinvent bar & party practices through technologic innovation.
Société Générale
French multinational banking and financial services company set up a hackathon focus on creating connected objects apps. 59
VII Trends to disrupt employer branding
60. We are makers
GE & Quirkly Lab
American multinational conglomerate corporation and invention-based company have partnered to allow “at-home” inventors access to thousands of lab-tested contents.
Systra makestorming
International engineering and consulting group specialized in public transportation leverages the maker spirit by implementing makestorming sessions driven by high-flying designers. 60
VII Trends to disrupt employer branding
61. Make it grow
Start’in Post / La Poste
French mail service helps startups whose innovations could reshape its core activities.
Nike + Fuel Lab
Major US manufacturer of sports equipment has partnered with startups that share their commitment to using emerging technologies to create better solutions for athletes.
Orange Fab
Multinational telecommunications company has launched a 3-month accelerator program to help start-up finding growth and distribution opportunities. 61
VII Trends to disrupt employer branding
63. Tomorrow
Today
People are looking to give a sense of purpose to their professional career.
Employers will develop culture respecting both clients and employees’ needs and values to givie a sense of purpose to everyone. VII Trends to disrupt employer branding
63
64. Sources : 1- HBR 2013, 2- Deloitte 2013 Core Belief &culture survey, 3- Jim Stengal Grow,4- Edelman Trust Barometer 2013, 4- EBI 2014,
It is easier to attract talent and increase employee engagement with a strong corporate culture4
Reduced recruitment costs
Recognition as an employer of choice
Increased employee engagement
Ease in attracting candidates
22%
28%
32%
35%
Gen Y will 75% of the workforce by 2025 and are actively shaping corporate culture and expectations. Only 11% define having a lot of money as a definition of success1
think they are weak at aligning our employees’ personal goals with corporate purpose
38%
think they are weak at interacting a social, community, and corporate programs
38%
think they are weak at helpng employees balance personal and professional life/work demands
40%
A large amount of companies consider themselves weak at building a strong corporate culture2
Having a clear and defined strategy is the first priority of HR pros to achieve their employer branding objectives4
1st
2nd
3rd
4th
5th
Having a clearly defined strategy
Senior management engagement
CEO engagement
Communications planning
Defining our EVP’s 64
VII Trends to disrupt employer branding
Stengel Top 50
Companies with ideals at their core are 400% more
profitable than an investment in the S&P 5003
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2000
0%
200%
400%
S&P 500
382,3%
- 7,9%
65. L’Oréal A thrilling experience, a culture of excellence 65
VII Trends to disrupt employer branding
Reveal by L’Oréal
Serious game to help Gen Y students and graduates define their professional preferences and to explore their suitability for different types of career within the group.
L’Oréal Live on multiple platforms
15 L’Oreal insiders post about their daily professional adventures on Twitter, Facebook and Instagram.
Madeleine Diaries on Linkedin
LinkedIN Campaign allowing users to create an creative profile based on their personal tastes.
Brandstorming
Business competition for students to apply ideas to one
of L'Oréal's international brands and distribution channels.
66. Zappos Delivering happiness 66
VII Trends to disrupt employer branding
No job posting but an insider community
No open position at Zappos. Candidates need to sign up for Zappos Insider, a social network where they can interact with current employees.
4000$ to quit
New hires are offered 4000$ to quit at the end of a five week training program to test their alignment with the company’s culture.
A co-written culture book
Each year, employees, partners & customers contribute to the writing of a culture book that is a collage of unedited submissions about what Zappos culture mean to them.
Hangouts with employees
Potential employees will soon be able to hang out with recruiters and other Zappos employees and ask them questions.
67. Google Do cool things that matter !
Countless perks
Google grants
Googlers teaching Googlers
Fortune’s best company to work for 67
VII Trends to disrupt employer branding
Free gourmet food and snacks, free ride to and form work, free to bring pets to work, free fitness classes and gym, free haircuts, and so on…
Google Grants is an in-kind donation program awarding free AdWords advertising to select charitable organizations.
Internal educational class that indulges any Googler to teach
a class about any edgy topic.
No comment needed.
68. Best Buy The company as wiki
Blue shirt nation
Loop marketplace
Wiki
Tag Trade 68
VII Trends to disrupt employer branding
a robust community of Best Buy employees who convene regularly to share knowledge, best practices, frustrations, aspirations and a few jokes. Community members include everyone from recent high school graduates to semi-retirees
People can post any innovation ideas that they want some feedback on that are relayed through the entire network.
Knowledge base, customer feedback and product know-how wiki that is animated by staffers.
Prediction market which allows employees to trade imaginary stocks based on answers to managers’ questions. The market’s judgment has often proved to be more accurate than the company’s official forecast.
69. IBM Building a smarter planet
Smarter cities challenge
Citizen IBM blog
Voices
Are you an IBMer ? 69
VII Trends to disrupt employer branding
For a three week period and for 100 selected cities, top experts from IBM work closely with city leaders and deliver free recommendations on how to make the city smarter and more effective.
Citizen IBM promotes discussion on IBM’s corporate citizenship programs and how IBMers are donating time, talent and technology to assist communities around the world and help build a smarter planet.
Real-time data service that showcases live social feeds of IBM brands & of IBMers who are experts various topics like big data, mobile enterprise, social business or cloud computing.
IBM has embodied its core values into each person that is already part of the company and to the potential candidates whose values match with the ones displayed.
71. What if the social score replaced the résumé ?
Kred
Kred is an influence measure that uses social media data and influence measurement to produce a personal visual stream from activity on a Twitter ID. Some startups have already started to take into account candidates Kred’s score to evaluate them. 71
VII Trends to disrupt employer branding
72. What if audience-tailored website content became the norm ?
AXA & Datarefinery
Data Refinery used a semantic technology for processing the words people were using when speaking about AXA and insurances on the web. It has enabled Axa to adapt its career site content accordingly and to optimize its SEO & pertinence. 72
VII Trends to disrupt employer branding
73. What if predictive data replaced intuition-based decision ? 73
VII Trends to disrupt employer branding
IBM Smarter Workforce
IBM offers a combination of talent management and social collaboration solutions with the power of workforce science and advanced analytic.
74. What if corporate culture were strengthened by geolocation ? 74
VII Trends to disrupt employer branding
ESSEC
French business school is about to launch an innovative app enabling its students to geolocate the schools alumni.
75. What if the employee became quantified ?
Bank of America
Bank of America has partnered with Sociometric Solutions to place in employee identification badges sensors that gather real- time information like a person’s tone of voice, movement and even their posture when communicating with others. 75
VII Trends to disrupt employer branding
BP & fitbit
British multinational oil & gas company launched its “Million Step Challenge”, a wellness initiative that encourages BP employees and their families to increase their physical activity.
76. 76
VII Trends to disrupt employer branding
Employee advocacy, social sourcing, interview 2.0, collaborative
workplace, open knowledge, crowdsourcing, ... changes that disrupt
the HR function are growing & moving faster.
As a result, talent management is less about planning employees’
careers and more about building a unique employer experience.
An employer experience that is crucial for the emergence of
change agents accelerating the company transformation.
At TBWA Corporate, we have developed :
our program to support HR in achieving their employer
experience and ultimately transform their business.
For further information, contact :
Sébastien Hueber
at +33149092581
or via sebastien.hueber@tbwa-corporate.com