Keynote I gave at the event "Finco 2014" hosted by Sonae Corp. in Lisbon on Oct. 28.

1. Pulchinella‘s Secret
Digital transformation and the future
of information
Tim Cole
Internet Publicist
Salzburg/Munich
tim@cole.de
©Tim Cole – FINCO ‚14

6. Thesis #1
„Everything that can bei digitalized will be
digitalized.
Everything that can be connected will be conected.
Aby that changes everything!“

7. „The minute you start connecting
things digitally, you automatically
start changing them“
Vinton Cerf

10. What happens?

11. Trend #1
TOTAL INTERCONNECTION

12. suppliers
Network Economy
company
partners
services customers

13. Work in progress:
Bridging Digital Islands
Intranet
Web E-Commerce
CRM
Data Mining SCM
E-Procurement

14. “Right Information, Right Place,
Right Time”
EMPLOYEES
PARTNERS
SUPPLIERS
CUSTOMERS
CUSTOMERS

16. Customer Empowerment
choice overview
price transparency
back channel

18. New business modell: Purveyor to His
Majesty the Customer

19. „Schwarm Intelligence“

20. Peer2Peer
share resources
 share costs
 share benefits

23. Trend #2:
TOTAL COMMUNICATION

24. Six Degrees of Separation
Frigyes Karinthy (1887 – 1938)

25. *Quelle: L. Backstrom, P. Boldi, M. Rosa, J. Ugander, S. Vigna, Universität Mailand

26. Jeder kennt jeden,
jeder redet mit jedem

27. Value Chain (old model)

28. Value Chain (new model)

29. „Markets are conversations“
Qelle: „The Cluetrain Manifesto, 1999“

32. Trend #3
TOTAL INFORMATION

37. „Little Brother“

41. The Customer Journey

42. Quelle: LumaPartners

43. „Informational Self-Determination“
“The right of the individual to decide
what information about himself should
be communicated to others and under
what circumstances”
– German Constitution

44. „Informational Self-Determination“
“Everyone has the right to respect for his
private and family life, his home and his
correspondence.”
– Article 8 of the European Convention on Human Rights

45. Scott E. Howe, CEO, Acxiom

46. Apps that forget

47. Privacy as a Business Model
Dr. Stephen Wicker
Cornell University
„A service promising to keep
users‘s data for a day
instead of a year or more
may be something people
would pay extra for.“

48. Transparency comes with a price

49. The End of Privacy

50. Living in the Digital Village

51. The “Segreto di Pulcinella”
• Pulcinella is a figure from the Italian
Commedia dell’Arte
• In a popular lazzi someone tells
Pulchinella a secret. Incapable of
keeping secrets, Pulchinella passes it
on to all the other actors, but
engenders them not to tell anybody
– because it’s a secret!
• After a while everybody – members
of teh cast, the audience – know
what the secret is.
But the play goes on…

52. „Digital Discretion“

53. We need to make some intelligent decisions

54. „Digital Enlightenment“

55. The Great Earthquake of New York

56. Dare to think!
Immanuel Kant (1724-1804)

57. Thanks!
Slides: www.cole.de
Mail: tim@cole.de