By Christoph Reiss-Schmidt, presented at the 19th TCI Global Conference, Eindhoven, 2016.

1. Titel presentatie
[Naam, organisatienaam]
Working Day - Track: Managing learning networks
Cluster development success factors
Christoph Reiss-Schmidt
Business Upper Austria

3. Upper Austria - an overview
LEADING MANUFACTURING AND TECHNOLOGY LOCATION
withindustry-leadingcompaniesandinnovative SMEs

4. Keyfigures onUpperAustria

5. UPPER AUSTRIA'S STRENGTHS
Network, cooperate,decide, implement
Clusterand Networks

6. Hierarchyofa cluster
Page 6
Safety (Members, money, infrastructure, etc.)
Find
opportunities
Long term change of
approach
competitiveness
TRUST!!
Long term wins
(TRUST)
Quick wins
© Reiss-Schmidt/Murray
Basis:
Appreciation
Reliability
Competence

7. Detailed Services (Time Line)
100%
90%
75%
60%
50%
35% 35% 35%
10%
20%
30%
30%
30% 25% 25%
5% 10%
15%
20% 25% 20%
5%
15% 15%
15%
5%
0%
20%
40%
60%
80%
100%
120%
year 1 year 2 year 3 year 4 year 5 year 6 year 7 year 8
events/direct contacts/ newsletters regional projects
national projects eu-projects
lighthouse-tower projects
page 7
What matters:
1. Maturity
2. Sector
High risk for
companies

8. Key Messageson ClusterManagement
page 8
Source: http://i.ebayimg.com/images/i/181647656791-0-1/s-l1000.jpg
Source:
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Source:
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9. Implementation ofa megatrend in your region
DD.MM.JJJJ 9
How do I do it?
Which steps Do I take?

10. Content
• WhyMegatrends matterfor clusters
• Implementationsupport as aunique selling proposition forclusters
• Thefive step approachofBusiness Upper Austria (Clusterland)
1. Trace research
2. Makeyourself a forerunner
3. Integratetheenvironment
4. Support thewilling andmakethem role models
5. Maketheprogress measureable andstandardized
16. November 2016 Seite 10

11. Implementation support as a unique selling proposition for clusters
• Megatrends donotoccurimmediately –theygrow…
• The independentpositionofacluster-independentfromcompanyandresearchpolicies - makeit
possibletosupporttheregion andthe partnersaswell.
• This strengthenstheUSP ofclustersin bothways(companyandregion) andawin-winsituationis
upcoming.
• SoMegatrends deliver potentialforclustersto enternew marketsandtoboostgrowth ofyour
partnercompaniesandhenceof yourregion
16. November 2016 Seite 11

12. Implementation support as a unique selling proposition for clusters
• Clustersoptimumis:
– Whencompaniesaskyouforyoursupport
– Whenthe science communitywouldlike tojoin in projectswithyouas acompany
representative.
– Whenpolicy askyouhowthe perfectframeworklookslike
• The targetfunctionforclustersis to optimizethe„triplehelix“ company,research,policy!
• Thefive stepapproachusesthe caseof implementing „industry 4.0“or Advanced
ManufacturinginUpper Austria.
16. November 2016 Seite 12

13. 16. November 2016
Seite 13
Abschlussbericht: Smart Service Welt –
Umsetzungsempfehlungen für das
Zukunftsprojekt Internetbasierte Dienste für
die Wirtschaft (Acatech)
Thedevelopment of “Industrie4.0“ in theweb based ongoogle
trends

14. 16. November 2016
Seite 14
A spotlight on 2040 : New products,servicesand businessmodels

15. Implementation ofa megatrend in your region
DD.MM.JJJJ 15
How do I do it?
Which steps Do I take?

16. Please shareyourthoughts
• Thefive stepapproachofBusiness Upper Austria (Clusterland)
1. Traceresearch
2. Makeyourself a forerunner
3. Integratetheenvironment
4. Support thewilling andmakethem role models
5. Maketheprogress measureable andstandardized
16. November 2016 Seite 16

17. The five step approach of Business Upper Austria (Clusterland)
Step 1: Trace research
16. November 2016 Seite 17

18. Step 1:Trace research
16. November 2016 Seite 18

19. Step 1: Traceresearch
• Prof.ElgarFleisch isascientistwithmorethan170 publicationsasauthororco-author.
• Since1999he isengaged in researchworkon internetofthings.
• In his research,ElgarFleisch andhis team aimatunderstandinganddesigning theongoing merge
between thephysicalanddigital world,avision thatwas recentlycoined the“Internetof Things”.
• His workfocuses onapplications,economic impacts,andinfrastructuresof mobile andubiquitous
computing.
• He foundedninestart-upsandis member ofseveral boards.
• Hewas thefirst person withacatchpennypresentation aboutinternet of things inUpper
Austria!
16. November 2016 Seite 19

20. Step 2: Make yourselfa forerunner
16. November 2016 Seite 20

21. Step 2: Make yourselfa forerunner
• Weimmediatelyorganizedastudytripto Kaiserslautern–Kaiserslauternis knownas cradleof
Industry4.0.
• Weidentifiedthematicleading companies,visited them toget new ideas.
• Westeppedin scientific discussionswith ourscientific partners.
• Webrought ourselves ina poleposition!
16. November 2016 Seite 21

22. Step 2: Make yourselfa forerunner
16. November 2016 Seite 22

23. Step 3: Integratetheenvironment
16. November 2016 Seite 23

24. Step 3: Integrate theenvironment
16. November 2016
Seite 24

25. Step 3: Integratetheenvironment
16. November 2016 Seite 25

26. Step 3: Integratetheenvironment
• Wedida broadsurvey in UpperAustriatoidentifythe statusquoofthe knowledgeof thelocal
companies.
– This broughtus theglobal pointofview
• Weinstalledtwo competencegroups forfeedback-loops
– Users group– especially producingcompanies(1 groupwith 10members)
– Provider group –IT, components,consultants,research(3 groupswith60 members)
– Outcome:detailedpointofview ofthe differentindustrialsectors
• Finalresult:
– 5 thematicworkshopgroupswith morethan60members(consisting ofusersandproviders).
– Topics:
Security,modelling andsimulation,productionoptimization,big data, virtualreality
16. November 2016 Seite 26

27. Step 3: integrate theenvironment
16. November 2016 Seite 27

28. Step 3: integrate theenvironment
• Organizeanevent andtell everybodywhythe megatrendis thatimportant.
16. November 2016 Seite 28

29. Step 4: Support thewilling and make them rolemodels
• Knowledge support
– Offerindividualworkshops
– Individual guidance
– Develop individual trainings
• Informationsupport
– Organizethematicevents
– Showthemforerunners(e.g. IBM researchcenter RüschlikonCH)
– Installa informationplatform
• Funding support
– InnovationAssistant
– Regionalprojectfunding
– Develop (trans)nationalprojectswithcompanyintegration
16. November 2016 Seite 29

30. Step 4: Support thewilling and make them rolemodels
16. November 2016 Seite 30

31. Step 4: Support thewilling and make them rolemodels
16. November 2016 Seite 31

32. Step 4: Support thewilling and make them rolemodels
16. November 2016 Seite 32

33. Step 5: Make the progressmeasureableand standardized
• Staytunedtothe companyvoices toimmediatelyget the informationfornew needs.
• Develop a KPIsystemandatoolboxwhich enablescompaniestoimplement a Megatrend.
• Keep themodel shortandsimple – complexityis in dabackground(offera supportsoftware)
• Standardizethe procedure
16. November 2016 Seite 33

34. Step 5: Make the progressmeasureableand standardized
16. November 2016 Seite 34
10
10
0 10
Internet of things
SmartFactory
AVM „company
objective“
Delta = „potential of
improvement“
AVM „status quo
of the company“
X
Z
Y

35. Step 5: Make the progressmeasureableand standardized
16. November 2016 Seite 35

36. 3
6
Step 5:Make the progressmeasureableand
standardized
References(e.g.):

37. Christoph Matthias Reiss-Schmidt
InternationalAffairsClusterland
Tel:+4373279810 –5157
37
Christoph.reiss-schmidt@biz-up.at
www.biz-up.at