By Carla Farias, SEBRAE Minas, Brazil, presented at the 16th TCI Global Conference, Kolding 2013.

1. Design thinking to market access – the
experience outside and inside SEBRAE Minas
Carla Farias
Breakout Session: Use of design principles to drive
innovation in clusters
5 September 2013

2. BRAZILIAN SERVICE TO SUPPORT
THE DEVELOPMENT OF
MICRO AND SMALL ENTERPRISES

3. The Brazilian
Service of Support
for Micro and Small
Empterprises (Sebrae)
is a private non-profit
organization
established in
1972
Its mission
is to promote
the competitiveness
and sustainable
development of
micro and small
enterprises
With
the support and
orientation of Sebrae,
micro and small
businesses have more
chances to do good
business
Sebrae
promotes training
programs, encouragem
ent of
associations, territorial
development and
access to
markets

4. ASPECTS OF MINAS GERAIS

6. SEBRAE HELPS THE ENTREPRENEUR

7. INNOVATION AS A CATALYST TO
NEW MARKETS AND BUSINESS MODELS

8. SMART CITY
MOBILITY
SMART BUSINESS
DESIGN
SOLUTION

9. WHAT DID WE DO
DIFFERENTLY?

10. 35%taxi drivers
In Belo Horizonte
apps
downloaded
100.000
thousand

11. SECURITY COMFORT EFFICIENCY

12. 184.2
million
tons
5th
largest
world
30%
growth
next 10 years

13. AGROEYES

14. ePrimeCare

15. STATE OF MINAS
GERAIS
PORTUGAL
users
registered
(MG)
15.000

16. ENTERPRISE MOBILITY CLUSTER
COMPANIES
(3 years)
85
10 PROJECTS
submitted
in 2012
82
$150
million
moved in the
ECONOMY in 2012
$1million
dedicated in the cluster
R&D
OVER 3.000
JOB OPPORTUNITIES
CREATED
2010 - 2013

17. SMART CITY CLUSTER
COMPANIES
49
18
PROJECTS
submitted
to SEBRAE/MG
32
2011 - 2013

18. REDESIGNING OUR PROJECTS

19. SENSEMAKING MOVIMENT AT SEBRAE MINAS

20. LEARN TO THINK
OUT OF THE BOX
ATTITUDE
NEW VISION
STRATEGIC
POSITIONING
MARKET ACCESS

21. THANK YOU
CARLA FARIAS
carla.farias@sebraemg.com.br