By Tina Thomsen, Designcity Kolding, Denmark, presented at the 16th TCI Global Conference, Kolding 2013.

1. Design thinking – Big scale
Tina Thomsen
Breakout Session: Use of design principles to drive
innovation in clusters
5 September 2013

2. DESIGN
THINKING
BIG SCALE
ABOUT THE CHALLENGE TO DESIGN A NEW CITY
DISTRICT ON AN EMPTY FIELD
BY TINA THOMSEN TT@DESIGNCITYKOLDING.DK

4. 18-09-2013Side 4 Design City Kolding

5. 18-09-2013Side 5 Design City Kolding

6. Planlagt dagligvarebutik
og p-hus.
Expat Home/Internationalt
hus. Under markedsaf-
dækning.
Nyt SDU
Byggestart i 2012.
Ibrugtagning
medio 2014.
Design-
skolen
Kolding
IBC
Fodgænger- og
cykel- tunnel.
Ibrugtagning 2013.
Kolding HF & VUC:
5.000 m2 undervisning.
Byggestart 2013.
Forventet indflytning primo 2014.
Nordea og Trolle
Advokater mfl.:
4.600 m2 kontor.
Taget i brug i juni
2011.
Ny retsbygning
Ibrugtaget i 2012
Klippen:
5.500 m2 kontor og
butikker. Forventet
byggestart i 2012.
BoxHouse:
Kolding
Uddannelses
Center
CAMPUS KOLDING
6.500 m2
ungdosmboliger primært
til udenlandske
studerende. Under
markedsafdækning.
18-09-2013Side 6
Design City Kolding

7. 18-09-2013Side 7 Design City Kolding

8. 18-09-2013Side 8 Design City Kolding

10. 18-09-2013Side 10
DENMARK HAS
NUMEROUS URBAN
DEVELOPMENT PROJECTS
AND MANY ATTRACTIVE
BUSINESS PARKS!
HOW TO MAKE
DESIGN CITY KOLDING
UNIQUE??
Design City Kolding

11. 18-09-2013Side 11 Design City Kolding

12. 18-09-2013Side 12
INVESTMENT
VERSUS PROFIT
Platform for the development of an
attractive environment:
- Relations and contacts.
- Activities/efforts to increase interest.
Press coverage
Future tenants
Increasing corporate interest
DCK’s efforts
and investments
Effect and
reputation
Design City Kolding

13. 18-09-2013Side 13 Design City Kolding

14. CITY LIFE AS UNUSUAL
18-09-2013Side 14
Changing Innovative Ambitious Visionary
Inspiring
Surprising
ImpressiveVIVIDDynamic
Interesting
OUR BRAND PROMISE
TO BEFULFILLED
THROUGH DESIGN THINKING
Design City Kolding

15. 18-09-2013Side 15 Design City Kolding

16. Examples on tactical
activities: Beach
Volley, Exhibitions,
Events, Workshops
Designcamps …

17. 18-09-2013Side 17 Design City Kolding

18. 18-09-2013Design City KoldingSide 18
Design
Lab

19. 18-09-2013Side 19
Design
City
Kolding
Municipalities
Citizens
Business
Educations
CROSS SECTOR
COOPERATION
Design City Kolding

20. 18-09-2013Side 20
THE GOOD
ECOSYSTEM
Design City Kolding
Design
Lab
Create an
attractive
environment
Attract talent
and companies
Attract a
high quality
workforce
Attract more
good taxpayers
Create a better
and more
dynamic city

21. tt@designcitykolding.dk18-09-2013Side 21 Design City Kolding