TCI 2014 Cluster Academy Workshop: Learning from a “cluster region”

Cluster Academy Workshop: Learning from a
“cluster region”
Werner Pamminger
Cluster Labs
11 November 2014

Cluster Academy Workshop:
Learning from a “cluster region”

What happens when Austrians do not
perform in Mexico …..
© Clusterland Upper Austria Ltd.
page 3

Upper Austria – leading Austrian region
in industry, technology and export
1.4 mil. inhabitants / 17 % of the population
11,982 km² / 14.0 % of area
32,800 € gross domestic product
26 November 2014
/per capita
24.3 % of Austrian production value
26.8 % of Austrian exports
4.0 % unemployment rate*
*) National definition: all registered
unemployed (including seasonal
unemployed) as a percentage of the
workforce potential (employed +
unemployed), 2012
Source: TMG, Upper Austrian Statistics Office,
AMS Linz, Upper Austrian Chamber of
Commerce

Leading branches in Upper Austria
• voestalpine, AMAG, Borbet Austria
• BMW Motoren, MAN Nutzfahrzeuge
• Trumpf Maschinen, ENGEL
• Borealis, Greiner, Polytec
• 6 of 7 large kitchen-manufacturer
are based in Upper Austria
• pez, Kornspitz, Nestlè
• Softwarepark Hagenberg
Steel, aluminium, metal
Vehicles, engines,
components
Mechanical, plant and
environmental engineering
Plastic products,
chemicals, paper
Wood, furniture,
windows, doors
Food, premium food
I&C-technologies
© Clusterland Upper Austria Ltd. page 6

The „value-chain“ of cluster
organisations
Cluster
Mapping
Cluster
Management
Cluster
Policies
Focus of Clusterland
Upper Austria
© Clusterland Upper Austria Ltd. page 7

Upper Austria has a systematic
innovation strategy
Strategic programme „Upper Austria 2000+“
1998 – 2003
3 strategic areas
Programme volume: € 300 m; Upper Austrian contribution: € 80.8 m
Approx. € 20 m for cluster setup
Strategic programme „Innovative Upper Autria 2010“
2005 – 2010
5 strategic areas
Programme volume: € 600 m; Upper Austrian contribution: € 200 m
Approx. 5% for professionalising of cluster and network initiatives
Strategic programme „Innovative Upper Austria 2010plus“
2010 – 2013
5 strategic areas
Programme volume: € 450 m; Upper Austrian contribution: € 150m
Strategic economic and research program
2014 – 2020
in progress
Page 8
© Clusterland Upper Austria Ltd 26 November 2014

Specialisation example of the UA industry (RTA figures)
3,00
2,50
2,00
1,50
1,00
0,50
0,00
page 9
Figures > 1: The sectorial share lies above the Austrian average
Figures < 1: The sectorial share lies under the Austrian average

Core strategy
of Clusterland Upper Austria
Page 10

The Upper Austrian cluster policy is based on
Michael Porter‘s cluster philisophy – cluster diamond
page 11
Coinci
ence
State
Company strategy,
structures and
competition
Factor Demand
Related and
supportive branches

+ starke Rivalität (innovationswettbewerb) in
* Extrusionswerkzeuge
* Flüssigsilikon-Verarbeitung
* Werkzeugbau
* Custom-Moulders
+ große OEM Industrie (Rotax, KTM,
Voest, BMW, Fronius, Engel – wie
kein anderes Bundesland etc.)
+ Nähe zu starken Wirtschaftsraum -
BAYERN
page 12
The Upper Austrian Plastics Industry
Company strategy,
structures and
competition
Related and
supportive
branches
Factors
+ starke Rivalität
+ Recyclingmaschinenbau
Demand
Coincidence
State
+ gesamte Wertschöpfungskette vorhanden inkl.
Rohstoffe und Maschinebau
+ starker Maschinenbau in OÖ
+ Nähe zu deutscher Chemie Branche (Rohstoffe)
- Keine Polymerisation in OÖ
+ Tradition in Kunststoff (Erfindungen
50er – Anger: Extruder, Engel: SG,
Chemie L.:PP, PE
- Wissenschaftliche Infrastruktur
+ Infrstrukturen / Transportwege
+/- Kapital generell
- Venture Capital
+ gute Facharbeiter
- hohe Lohnkosten
- hohe Energiekosten
- hohe Umweltauflagen
+ kein PVC-Verbot in öffentlicher
Beschaffung
- Keine Uni in OÖ
+ stabile Regierung / keine Schulden
langfristige Konzepte 2000+

Foundation of clusters & networks
Ecoenergy
(Upper Austrian
Energiesparverband)
Food
(Upper Austrian Chamber
of Commerce)
Logistics
(Association for Network
Logistics)
Page 13
1999 1998
2000
2002
Furniture & Timber
Health Technology
Mechatronics
2003
Automotive
2013
Information Technology
Resource- and
Energy Efficiency
Environmental
Technology
(since 2005)
Human Resources
2004 2006
2009
Until 2009-11 „Network
Environmental Technology“
Plastics

„Matrix-servicing“
for Upper Austrian enterprises
Page 14

Clusters in Austria - Cooperations
Page 15
+Lower Austria
+Salzburg
+Salzburg +Salzburg +Lower Austria

Merger of TMG, Clusterland, CATT, Wipark into
the „Upper Austrian Business Agency“
Since October 1st, 2014, the formaly seperate (but interdependent)
regional development agencys of TMG, Clusterland, CATT, Wipark
are merged into the „Upper Austrian Business Agency;
shareholders:
Parts of new Business Agency:
Page 17
26 November 2014
WiPark
GmbH
Chamber of
Labour

Lindorfer
Research and Innovation Servicies
Upper Austrian Buiness Agency
Pamminger
CEO
PR Shared Services
Käferböck Lindlbauer
Investment- and Buniess location Clusterland Upper Austria
Auer Altmann Ruhmer
Custormer Center
Strategy and Programs
Gladysz-Haller
115,1 105,2

Advisory Board
Speaker: Josef Kinast
A. Board
A. Board A. Board A. Board A. Board A. Board A. Board
Environmental
Technology
Cluster
Siegfried
Keplinger
Organisation
Network
Human
Resources
Andreas
Geiblinger
Page 19
CEO TMG
Werner Pamminger
Management
Christian Altman
A. Board
Automotive
Cluster
Wolfgang
Komatz
Mechatronics
Cluster
Elmar
Paireder
Plastics
Cluster
Elmar
Paireder
Furniture &
Timber
construction
Cluster
Erich
Gaffal
Health Technology
Cluster
Nora
Mack
Information
Technology
Cluster
Robert
Stubenrauch
Network
Resource- and
Energy
Efficiency

Tasks of the Advisory Boards
Strategic advise for Cluster and
Network Manager
Experts regarding technology & industry
know-how in the relevant branches
Opinion leader & multiplier role
Expert committee consisting of:
8-15 experts from partner companies
1-2 professors
Regular self-regenerating expert committee
Cluster and network Advisory Board speakers are also nominated in
a Company Advisory Board
Page 20

Organisational details
not profit but performance orientated
Founded 1992
Organization GmbH (Ltd.)
Shareholders
TMG (65%), Chamber of Commerce (15%), Chamber of Labour (15%), Federation of
Austrian Industry (19.5%)
Advisory Board 8 – 14 company representatives per cluster/network
Partners 1,882 companies (84 % SME); 266,000 employees; € 65 bn turnover
Cluster- and Network
Cooperation Projects
397 with 1,654 partners (since start)
Events 1,770 with about 67,000 participants (since start)
Budget ~ € 6.4 mil. (2013)
Employees 41.3 (full time equivalent)
Self financing ratio Total 70%; specific clusters about 80%
Page 21 As per 2012-12-31
© Clusterland Upper Austria 26 November 2014

PPP-financing –
Self-financing of cluster initiatives
100,0%
90,0%
80,0%
70,0%
60,0%
50,0%
40,0%
30,0%
20,0%
10,0%
0,0%
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Selffinancing in %
AC KC MHC GC MC NDM NHR UC NREE
Page 22

Facts & Figures of cluster partners
Clusterland Upper Austria Start Partners SMEs (~in %) Sales bn € Workforce thds
Page 23
Automotive 07/1998 210 67 25,2 82,6
Plastics 04/1999 443 83 15,4 52,2
Furniture & timber construction 01/2000 267 95 2,8 15,9
Health Technlogy 03/2002 230 83 4,7 43,2
Mechatronics 01/2003 339 88 11,0 56,8
Environmental Technology
Resource- and Energy
Efficiency
01/2006
05/2009
156 89 5,5 15,0
Information Technology 01/2013 74 81 k.A. 4,4
Human Resources 01/2004 152 k.A. k.A. k.A.
TOTAL (cum.) 1,871 84 (avg.) 64,6 270,1
Per 2013-10-31

Benefits for cluster and network partners
Information and
Communication
Qualification
Cooperation
Marketing & PR
Internationalisation
Page 24
Information platform as springboard for increased success
Databases, counseling interviews, quarterly journals, company directories…
Knowledge transfer and management in the network
Regular specialised events; 1,770 events with 67,000 participants
Initiating and supporting cooperation projects
432 cooperation projects with 1,784 partners; 66 % new products,
26 % new production processes, 8 % specific qualifications
Positioning the partners both home and abroad
Technology presentations, branch image, trade fairs
Supporting companies as they enter new markets
Cooperations with European regions, EU-projects

Information and communication platform
Creates transparency
Detailed databases
Frequent company visits & interviews
(approx. 150 p.a. per team)
Interactive cluster homepages
Monthly newsletters to
500 – 2,000 contacts
per cluster or network
Quarterly journals
Company directories
page 25

Customer Relationship Management
System (CRM)
A CRM-System is a database application, which allows a structured and if
necessary the automated compilation of all customer-contacts and data.
Compilation of company contacts, company visits, discussion notes,
correspondence, invitations, newsletters, events, participation, cancellation,
projects: ideas, realisation, subsidies, project partners; requests, cluster support
etc.
Data in CRM-system of Clusterland Upper Austria Ltd.
40,000 companies
87,000 persons
2,000 events
550 projects
46,000 documents
Page 26

The CRM system
Websites
• List of partners
• projects
• events
e-mail
• Outgoing
• Incoming
Online-
Maintenance
• Partner data
Page 27
Newsletter system
• Subscriber administration
• 29,000 subscribers
CRM
PDA
• Partner data
Accounting
• Invoice recipient
• Start invoice dispatch

Knowledge transfer and management
Training and qualification
Regular specialised events
Workshops, company tours, study trips
Know-how transfer on trends and technologies
Approx. 10 -15 events per year and cluster
AC KC MHC GC MC UC NHR NDM NREE Σ
Events 440 278 260 163 268 68 197 83 13 1,770
Participants 14,419 13,388 11,128 5,841 9,850 2,402 6,010 3,409 437 66,884
Page 28
Per 2012-12-31, data since existence 1998

Initiating and supporting
cooperation projects
Establishment of contacts between
potential project partners
Round table meetings involving companies
interested in cooperation
Support during the grant application process
Since 1998 active initiation of
432 cooperation projects with 1,784 companies
1016 cooperative measures
Currently 23 national & EU projects
Page 29

Description of cooperation-process
Support in:
• preparation of interim reports
• preparation of the final report
dissemination
Working out of:
• press information
• press conferences
• events
Page 30
Starting point:
• events
• market observation
• company visits
• advisory board
find
partners
Support by:
• newsletters
• contacts
• database
• company visits
Support in:
•moderation
•project structuring
• proposal writing
• ev. submission for funding
structuring
imple-mentation
Project preparation
project
kick-off
Support in:
• moderation
• administration
• cooperation agreements
idea

„Innovation through cooperation“
• counseling interviews
• print media
• newsletters
• databases
• …
1,500 counseling interviews p.a.
29,000 newsletter subscribers
46,000 DB documents
.
• symposiums
• workshops
• study trips
• contact meetings
• …
About 1,770 events with
67,000 part. in 15 years,
190 events with 6,000 part. p.a.
• government funded
projects
• EU-Projects
• exchange of experiences
Within the last 15 years: 432 projects
with 1,784 companies,
1,016 cooperative measures
.
Permanent
Cooperations
Support of the cooperation
process
Seite 31
„Lighthousetower projects“
Info-platform
Qualification
Cooperation-projects

Innovation through cooperation – E.g.
Development of a scooter concept with electric drive, which is clearly
different from competing products.
Development and transfer of so-called
touchskin®-technology to serial production
Instruments against the skills shortage through professional
development of specialists and key employees. Promoting
entrepreneurship and social skills.
Automation of the existing Point-of-care system for instant diagnosis of
bacterial and infectious diseases directly in the practice of the family
doctor within 15 minutes.
Development of a new type of monitoring system for better quality
animal welfare and husbandry
Development of a mobile flood protector, which is applicable rapidly
and simply for everyone
Page 32

CCP – Automotive Cluster
Best Practice Example
page 33
Title:
Lightweight vehicle door of plastic foam sandwich
Partners:
Hammerschmid mechanical engineering GmbH, Haidlmair GmbH, Animation &
Technics
Content:
Based on the development of a plastic foam sandwich as mono material with an
integral density of about 150 kg/m³ of Hammerschmid a prototype of a vehicle door
made of polypropylene should be developed and build.
Aim of the project was the complete development and optimization of the technical
process for large-scale 3D-sandwich components.
Result and further development:
Prototype of a vehicle door made of polypropylene sandwich components
Advancement of polypropylene foam for crash elements
Application of the sandwich material in an e-vehicle
Hammerschmid was winner of the NoAE-innovation award 2009

Cluster Cooperation Projects
AC – Best Practice Example
Title:
e-Scooter
Partner:
Automotive Solutions GmbH, Kerbl model making GmbH, Hammerschmid mechanical
engineering GmbH, Buffalo American Motorcycles
Content:
Content of the project was to develop a scooter concept with electric drive, which is
clearly differentiated from the competition and stand out.
Result and further development:
From a market and acceptance analysis of the market segment a do-it-yourself
construction concept for consumers was derived.
Technically, a novel drive was developed and applied with a driving power of 8 to 10 kW.
Top speed is over 90 km/h.
The power supply is provided by a lightweight battery with only 16 kg total weight. Here, a
range of 50 km can be achieved.
In May 2012, the concept of a two-seater electric scooter was successfully presented to
the public.

CCP – Plastics Cluster
page 35
Title:
Deep drawing and injection moulding of conductive structures
Partners:
HUECK FOLIEN Gesellschaft m.b.H., Schöfer GmbH, plastic electronic GmbH
Topic:
The aim was to find a way to produce injection moulded parts with integrated
electronics. The project involved the selection of the materials for films, conductor
paths and injection, the production of a film or film composite with conductive
structures, deep drawing, pre-forming, back injection of the film and contacting via the
external electronics.
Results:
The project partners have succeeded in bringing the new moulded component concept
to serial production maturity. Two applications have been developed and manufactured
consisting of a touchskin® Presenter (remote PC control) and the touchskin® light
control.
Success Story:
On the basis of the project and the teamwork between the project partners, the Smart
Plastics Platform has been founded and Sensitive Surface Technology developed.
Component with
intergrated electronics
From the sensor film to
the sandwich component
made from sensor film
and black decorative film.

Rubber granulate from
used tyres is a valuable
material.
WPC profiles. The addition
of used rubber can provide
improved characteristics.
Seite 36
Title:
Rubber recyclate as a thermoplastics additive
Partners:
ART Asamer Rubber Technology GmbH, PPE POLYTEC PLASTICS Ebensee GmbH, Greiner
Extrusion GmbH, Greiner Tool.Tec GmbH, Mediscan GmbH & Co KG, Transfercenter für
Kunststofftechnik GmbH
Topic:
This cooperation project evaluated the use of used rubber granulate as a
thermoplastics additive. The used rubber is ground into granulate or meal in the course
of various milling processes. This used tyre granulate is then employed as a filler in
thermoplastic mixtures and is thus reused as a material.
Results:
Rubber meal has considerable potential as a sustainable filler additive. It is suitable as a
durable filler additive and on the one hand reduces costs and on the other, improves elasticity
and dampening characteristics.
Success Story:
Atomic is using the material as a shock absorbent core.
Report in KC-aktuell 4/2012
© Clusterland Oberösterreich GmbH 26. November 2014

Extruded edging bars. PS
foaming with gypsum
master batch produces
very good results.
(Photo TCKT)
Seite 37
Title:
ECOFOAM - plastic foaming with gypsum
Partners:
Greiner Packaging GmbH, extruwood GmbH, M2 Consulting GmbH, Gabriel-Chemie GesmbH,
Lenzing Plastics GmbH, Transfercenter für Kunststofftechnik GmbH
Topic:
Plastics foaming is becoming increasingly popular. In addition to reduced component
weight (material savings), this technology also cuts injection moulding cycle times and
clamping forces, thus improving overall component quality. The industrial suitability of
gypsum as a propellant is being examined and valuable information gathered.
Results:
According to estimates from the project group, gypsum is not to be employed as a
universally used propellant, but for some applications offers clear ecological and
economic advantages. All the participant companies examined their individual
requirements and came to the conclusion that gypsum is ideal for injection moulding, is
suitable for profile extrusion depending on the matrix and thickness, but unsuitable for
film extrusion.

Seite 38
Title:
KUSTE - development of an innovative plastic casing system for biomass incineration
system controls.
Partners:
Hainzl Industriesysteme GmbH, Siedru Druck GmbH, Schöfer GmbH, Guntamatic Heiztechnik
GmbH
Topic:
Development of a new plastic casing system, which should facilitate a marked
improvement in operational management.
Results:
The desired rectangular form with high and extremely varied material stretching and
the interplay between highly transparent plastic and printed surface represented a
major challenge. A product system with casings in two sizes and maximum variability
has been developed.
Success Story:
On the basis of the experience gathered with KUSTE, a new casing for pellet-fired
boilers has been developed.
Challenging casings

Success Story „extruwood GmbH“

Success story „extruwood GmbH“
2008 Cross-industry CORNET project (EU funding)
Partners: Kompetenzzentrum Holz GmbH
Clusterland Oberösterreich GmbH (MHC Furniture and Timber Construction Cluster)
and foreign partners
Industry partners: Kunststoffwerk Zitta GmbH
13.6.2009 Foundation of extruwood GmbH
50 / 50 Joint Venture of Stratics GmbH
(Mödling) and
Kunststoffwerk Zitta GmbH (Pasching)

Success story „extruwood GmbH“
Production of wood polymer
composites WPC
capacity 650 tons profiles / year
Decking, cladding profiles, screening, technical profiles
1.3.2010 Foundation of theWPC Platform Austria to develop
the Austrian WPC competence

CCP – Furniture & Timber Cluster
page 42
Title:
Qualification and market positioning of the joiner cooperation group „Attersee
Werkstätten“
Partners:
Tischlerei Gebrüder Rebhan GesnbR, Tischlerei Johann Dachs, Tischlerei Robert
Kollross, Tischlerei Günther Wendl
Topic:
Based on a SWOT analysis of each enterprise, a "strategic market positioning
concept 2015" was worked out, range of offered services and definition of targeted
customers included. Accompanying this, internal training and a customer
relationship management system were implemented.
Results:
The existing group expanded to 11 partners with different subsections and
positioned as an expert for the entire interior as well as a specialist for the
redevelopment area. (www.atterseewerkstaetten.com)

Page 43
Title:
SOKO Lehrling
Partners:
Tischlerei Andexlinger GmbH, Tischlerei Arnreiter GmbH, Breitschopf GmbH & Co.KG,
Tischlerei Hummelbrunner, Kaun GmbH, Tischlerei Christian Klaner, LEHNER LS Messe
und Shop GmbH, Tischlerei Pühringer GmbH & Co. KG, Mühlviertler Holzwerkstatt,
Scheschy GmbH, Möbelwerkstatt Füchsl, Kundex GmbH, THALLER Tischlerei GmbH &
Co. KG, Groiss Wohnkultur
Topic:
Positioning of the companies in the region as "employers with profile" that is recognized
and appreciated by young people. Instruments against the skills shortage by actively
approaching of future apprentices. Professional development of specialists and key
employees. Promoting entrepreneurship and social skills of the trainees of the trainers. In
this project not only the entrepreneurs involved, but also the trainer of apprentices,
employees and apprentices - so the whole company.
Results:
By initiating this joint training for apprentices from different companies is somewhat
successful, this is the industry of the carpenter something special, namely, to draw together
on a string and implement a pioneering apprenticeship. By investing in the development of
young people - especially in the social competence - take SOKO companies responsible for
the positive development of the Upper Austrian economy.

Page 44
Title:
PRO EGO
Partners:
Bartel & Gaffal OG, Tischlerei Feichtinger GmbH, Wittmann GmbH
Topic:
Concept development for economically meaningful promotion of self-production on
"trade was heavy 'carpentry businesses through the development of substitutes and
furniture small batches for better utilization of its production capacity.
Results:
Feichtinger: development of two models for your own kitchen manufacturing in-house
production, first experience in project development.
Wittmann: products for the self-production has been extended by two banks, two
tables and a chair. The newly designed furniture complies with the zeitgeist and be
a good niche product at the company Wittmann.
Bartel & Gaffal: won two customers for the future. The experiences of this project
are for future similar situations very helpful output. The resulting products serve as a
reference and provide additional advertising opportunity.

Page 45
Title:
Holzbaumanual
Partners:
Anton Aigner Holzbau GmbH & Co. KG, Zenz Holzbau GmbH, Josef Steindl
Zimmermeister Holzbau GmbH
Topic:
Houses also require a periodic review and maintenance as a car. During the project,
a user manual with fixed service intervals was created as an aid for customers of
participating timber companies.
Results:
Through the project, the three participating partners created important synergies
and expanded. On the one hand, there was a change of attitude in the company.
Maintenance is no longer perceived more as a nuisance, but as a necessity, and
service to the customer. The completion of the first edition of the manual is not in
the project represents the culmination with the prototype of the manuals to the
practicality and the user acceptance can be tested. The experience of the end user
will cause the manual to continuously expand and improve.

CCP – Health Technology Cluster
page 46
Title:
AutoPOCT – Automated Point-of-Care Testing
Project Partners:
Labor für Molekularbiologische DNA Analysen GmbH, Haratech Manfred Haiberger
e.U., Bartels Mikrotechnik GmbH
Topic:
Until July 2013, the project team of "AutoPOCT" is working on automating the
currently used Point-of-care diagnostic system. This unit is able to determine
bacterial infections directly in the doctor’s office within 15 minutes. The advantage of
AutoPOCT: the individual steps of the analysis process no longer have to be carried
out by an assistant and thus application errors can be reduced.
Result:
Development of an automated rapid diagnostic system to be used at medical
practices.

Cluster-Kooperationsprojekte
GC – Best Practice Examples
Title:
e.a.sy – emergency alarm system
Project Partners:
nora flooring systems GmbH, spantec GmbH, FH OÖ – Studiengang Medizintechnik
Content:
To prevent injuries caused by falls in nursing and health care facilities, a project consortium
has developed a floor cover, which decreases the consequences of a fall. Moreover, the
product of nora systems GmbH, senior centers Linz GmbH and FH Upper Austria will reduce
the socio-economic costs significantly. The project was completed in July 2012.
Result:
Development of a floor cover, which reduces the consequences of a fall on the floor.

CCP – Mechatronics Cluster
page 48
Title:
MSQAT - development of a new type of monitoring system for improved animal
welfare and husbandry
Partners:
MKW Kunststofftechnik GmbH, Schauer Agrotronic GmbH, MKW electronics GmbH,
Wuppermann Metalltechnik GmbH
Topic:
The aim of the project is the development of an innovative system for the monitoring of
breeding animals, as well as the integration of differing animal breeding systems to
form a future-oriented, overall concept.
Results:
Computer-aided feeding systems and modern animal location and condition monitoring
systems are central elements in up-to-date stall management. The cooperation
partners have succeeded in combining both in a future-oriented, overall system. Key
components of the new system are now available as fully functional prototypes.
MKW electronics

CCP – Mechatronics Cluster
Seite 49
Title:
CleverMax system for driverless transportation
Partners:
DS Automotion GmbH, Otahal Maschinenbau GmbH, technosert electronic GmbH
Topic:
The development and production of a modular design, fully functional, prototype
driverless transport system, which is simpler, less expensive and more standardized
than conventional products.
Results:
The entire control module is designed as a standardized plug&play switch cabinet. The
circuit boards are worthy of special note. A laser scanner provides the required safety
level in line with a certificated personal safety device. The drive module is of compact
design. The motors can be modified in line with the load requirement. CleverMax is
suitable for applications in the goods commissioning and distribution areas. It is also
ideal for the supply of material to manufacturing lines and production machinery, as a
mobile assembly platform for internal company transports.

CCP – Environmental Technology Cluster
page 50
Title:
Mobile flood protector
Partners:
EuroplanWassermair GmbH, LEBAU Partnernetzwerk & Bau GmbH, TIZ Landl –
Grieskirchen GmbH
Topic:
During the project there was developed a completely new, unique style of flood protector.
The easy handling guarantees a rapid assembling: Even with short advance warning time,
the system is applicable promptly. Because of the modular construction, single segments
can be connected trouble-free. A flexible system where every needed length and shape can
be realised.
Results:
Development of a mobile flood protector, which is applicable rapidly and simply for
everyone.
The mobile flood protector in
test-use.

NCP – Network Human Resources
Seite 51
Title:
KRIZU – cope with the crises and secure the future
Partners:
Held & Francke Baugesellschaft m.b.H. & Co KG, Computer & Networks Gotzmann
GmbH, Daco Informationstechnologie GmbH, Eckelt Glas GmbH
Content:
About two-thirds of all change projects are not successful. The main reason is the
missing or the false initiation of chance process management. The companies within
this project proved that black is white and have worked on the topic of change
competence together with 80 of their employees.
Results:
The experiences handling with change processes and the results of this project were
recorded in a handbook titled “change handbook”. Thus, soft facts like
communication, motivation or entrepreneurial thinking are realized for the first time.

NCP – Network Human Resources
Page 52
Title:
Social Media as a HR Management Tool
Partners:
Austria Bau Oberösterreich GmbH, Greiner Holding AG, SKF Österreich AG,
Sport Asen GmbH, Industrie-Logistik-Linz GmbH & CoKG, Motiv Personal
Consulting GmbH, dankl+partner consulting gmbH
Content:
Social networks become increasingly more important in HR Management and offer
many opportunities for exchange on different platforms. During the project the
participating companies developed strategies and actions in order to use social
networks in HR Management successfully.
Results:
The project partners developed a social media strategy and specific actions in the
course of the cooperation project and are by now implementing them throughout
defined channels. Within the project group there was a constant exchange concerning
the progress, overcome obstacles and experiences made. In a joint effort it was
possible to gain experience, avoid possible obstacles and familiarize yourself with the
application of social media in HR management.

Cooperation project overview
(cluster initiatives)
AC KC MHC GC MC UC Σ
73 116 97 42 57 12 397
340 488 448 150 189 39 1,654
Cooperative initiatives since start 1,016
Page 53
Total number of projects
since start
(submitted, on-going and completed
projects)
Total participating partners
since start
(incl. double entries)
Total Funding volume € 20.99 mil.
Total Project volume € 94.91 mil. app. 1:4.5
Reference period: 11-12-13 – 12-10-31
reference date: 12-10-31
excl. projects of LC, OEC

Co-operation projects cluster-initiatives,
funded by Upper Austrian government
Page 54
Object Innovative cooperation projects within the
cluster-initiatives
Cooperation criteria  At least three companies
 At least one SME
Costs eligible for funding Personnel costs, external services,
consulting and other costs
Funding amounts 30 % of the costs eligible for funding
Max. funding per cooperation partner: € 30,000 (‘technological’ projects)
€ 15,000 (‘organizational’ projects)
Max. funding per project: depending on number of projectpartners
(‘technological’ projects)
€ 45,000 (‘organizational’ projects)
Projects also involving several Austrian regions are possible! (e.g. Lower Austria, Salzburg)

Lighthousetower projects
„Clean Motion Offensive“
Electric Mobility project: 12 partners develop cost-efficient components
Aim: development and preparation of mass production of key
technologies for Electric Mobility
Project volume: € 9 mil.
WPC Platform Austria
Initiative of the plastics cluster and 16 other companies
The primary intention is to make the density of know-how institutions
in the area of WPC in Austria internationally visible and develop this
issue further
Financed by participating companies
„möbel austria“
Austrian furniture manufacturers association to implement
a central Austrian furniture trade fair, organized by the
Furniture and Timber Cluster
The industry's largest and most important project that was
conducted at cluster level so far ; 2,000 attendees (plus 600
visitors in an exhibition-day for end consumers) and 22 exhibitors
at the last exhibition in May 2011;
Page 55

Positioning the partners both home and
abroad
Marketing & PR – identity and image
Technology presentations
Measures to strengthen the branch
image (e.g. Plastics Open Day,
annual price for wood construction)
Trade fairs, company visits,
presentations at major customers
National and international PR and
advertising activities
Page 56

Supporting companies as they enter new
markets
Establishing and looking after
international contacts
Cooperations with European regions
Participation in EU projects
Supporting companies in their
search for international partners
Global market development measures
Page 57
International cooperations of the clusters

Participation in more than 30 eu-projects in various schemes
Member of various international committees
(e.g. Advisory Board Reg-X Denmark, Jury-Member of RegioStars Award 2011, TCI
Board-Member etc.)
20-30 visits per year in more than 25 countries worldwide
About 5 international delegations per year in Upper Austria
Organisation of the Cluster Academy
(3 days workshop for international organisations regarding the topic: „successful
cluster set-up and management“)
Page 58
Our competences on international stage:

International contacts
Upper Austria is Europe’s leading region and Best Practice Example
concerning clusters and networks
Clusterland represents the economic region of Upper Austria
with 20 – 30 visits per year
in more than 25 countries worldwide
Clusters and networks are involved
in various projects of the
European Union and consequently
try to accelerate the international
exchange of ideas
Source: OÖ. Technologie- und Marketinggesellschaft
Page 59
Distance in Kilometers/Miles
Linz to … in km in miles
Salzburg 136 84,5
Vienna 195 121,2
Graz 235 146
Prague 240 149,1
Munich 276 171,5
Laibach 415 257,9
Budapest 440 273,4
Milan 697 433,1

Seite 60
Our core competencies:
Increase in profit through
innovative products /
services
Working with
company groups
Optimization of costs or
resources through
collaboration
GOAL!
„we know,
who knows
what“
CRM
Project
Management

How to measure success of clusters and
networks?
Willing-ness
of
companies
to contribute
Self financing
Regular
analysis of
customer
satisfaction
Different
Input-Output indicators (partner
companies, cooperation projects,
event participants…)
LEVEL OF ACTIVITIES
qualitative/quantitative
Page 61

Experiences after 15 years of
cluster activities
432 projects with more than 1,784 participating companies
77 % of the companies continue working together with their partners
from cooperation projects, after these are officially over (the range goes
from relationships between customers and suppliers up to
establishments of joint ventures); 75 % of our partners sensed a benefit
from working in projects with us.
89 % of the projects could have not been carried out – or not in this
positive way – without the support
received from the cluster. One usually
would have done without working together
with other companies.
Cluster partners grow faster than
non-cluster partners
Exportquote F&E-Quote
(e.g. plastics cluster: +8 % p.a. / + 750 jobs p.a.)
Automobil-Cluster (AC) Österr. Fahrzeugindustrie
Page 62
14
12
10
8
6
4
2
0
Mitarbeiterzahl Umsätze Produktivität
in %
Source: Kundenzufriedenheitsanalyse 2009 und 2011, conducted by market-Institut
Ohler, Fritz: Evaluierung der oberösterreichischen Clusterinitiativen, 2001
Schneider,/Holzberg: Volkswirtschaftliche Analyse ausgewählter Maßnahmen der oö Standort und Technologiepolitik, 2003
Jährliches Wachstum in %
(Umsätze pro
Mitarbeiter)

Cluster Academy – 24. – 28. November 2014
3 days workshop on how to build up and manage successfully
cluster-initiatives
Benefit from
15 years of experience in Upper Austria
A wide range of practical information on services
Insights into Clusterland OÖ GmbH
Inputs on how processes could be
implemented in other regions
Target group
Anyone with interest in operational cluster
management
Page 63

„Cooperation is an Upper Austrian
Core-competence“
Page 64

Contact & Information
Werner Pamminger
CEO TMG
Tel: +43 732 79810-5001
werner.pamminger@tmg.at
www.clusterland.at
Clusterland Oberösterreich GmbH supports cluster and network initiatives. It
promotes innovation through cooperation and competence in order to enhance the
competitiveness of enterprises.
All Rights reserved, especially the rights to copy, to distribute or to translate. No part of the slides may be reproduced, copied or distributed in
any form or by any means without prior written permission of Clusterland Oberösterreich GmbH.
Page 65

TCI 2014 Cluster Academy Workshop: Learning from a “cluster region”

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