Vedat Kunt, Presentation TCI2018 European Conference Sofia

2. “successful projects from the balkans and south west asia”
vedat kunt
vego consulting, izmir-turkey
unido cluster development and marketing expert
sofia
21 march 2018

3. 1. cluster development in montenegro, bar and ulcinj
olive oil cluster (eu funded project, implemented by
unido)
linkages between agriculture, food and tourism industries can help producers
access new markets and generate new income and employment opportunities

4. pain
• small plantations, few mills
• total production very small
• quality control problems
• no packaging material
• slow domestic economy
• financial problems
• mostly steep and difficult terrain
• imported products is a threat
• no co-op with universities
• resistance to change & no vision!
• rivalry among growers and processors
gain
• cooperation
• new products
• export
• branding
• collaboration with tourism
• exploit trends in niche products
customer
• 900 olive growers
• 13 olive oil processors
• sell mainly to local markets
• a few recently established brands
• 10.000 old trees (1000 + years old)
• located in a beautiful and untouched land
• rich culture, history and cuisine
v
a
l
u
e

5. ideafication
2012
research
2013
design and
implement
2014-2016
hey!
here is another
great idea !!!
old olive trees of
montenegro as a
niche
• process
• products
• one brand
• connect with
tourism
scientific age
identification of old
olive trees
• search for a model
and institute
• 50 pilot trees
identified through
dendrachronological
study with istanbul
univ. fac. of forestry
design of old olive tree
products of montenegro
• scientific study, map and
certify 50 pilot trees
• the old olive tree oil
• website, info panels
• sale events
• bike and walk trails
• co-op with tourism sector
actors
• new umbrella brand
value proposed: montenegrin olive oil recognized on international level through the
old olive tree produce and producers gather around a joint brand
how we did that?

6. development and
strengthening of
networks through
umbrella
branding strategy
and supporting
joint initiatives
improving
quality and
competitiveness
through
participatory
capacity building
strengthening
institutional
support via
establishment of
ppp platforms.
new product
and market
development
through
fostering inter-
firm linkages
inclusive approach
olive oil
wine
trout
honeycheese
mushroom
ham

7. olive oil
wine
trout
honeycheese
mushroom
ham
inclusive
• development of linkages &
local networks
• social inclusion
• reduces tourism leakage
• agri-food focused income
generation & employment
efficient
• umbrella branding
encourages cooperation
• joint activities enhance
collective efficiency
• improved dialogue and
coordination lead to
efficient use of resources
sustainable
• brokering linkages
between agri-food
producers, tourism and
related industries
mutually re-enforces
demand for local produce
and enhances the
tourism offer
• rewards producers for
commitment to
biodiversity and
preservation of natural
and cultural resources
• ownership of the brand
ensures sustainability
innovative
the cross-sector, inter- regional branding approach
encourages information exchange, knowledge creation
and innovative solutions to challenges faced by msmes
and opens up new opportunities.

8. 2. cluster development in punjab pakistan
• under the jobs and competitiveness program of government of
punjab and the world bank, unido is implementing the cluster
development initiative with the punjab small industries
corporation (psic)
• increasing exports and employment in the region are the main
objectives
• 4 clusters are selected
automotive
ready made
garments
surgical
equipment
leather footwear

9. automotive
• auto parts
center,
engineering
and technical
support for the
industry
• productivity
and lean
manufacturing
• marketing and
export
development
ready made
garments
• design center
• production
efficiency
• marketing
and branding
leather footwear
• productivity
• design and
marketing
surgical
equipment
• marketing and
branding
• productivity
• product and
market
diversification
• cluster team (cluster manager and two deputies) for each cluster
are trained, diagnostic studies for each cluster completed
• action plans prepared, vision, findings and action plan validated in
consultation with cluster stakeholders and priority actions are in
implementation phase

10. so the idea is to move from here
to here

11. key success factors
• first of all, success is relative and might be subjective, so it’s a
good idea to define what success is at the very beginning !
• a transparent and practical monitoring system is indispensable
“if you don’t know where you are and where you are heading
to, then it doesn’t really matter how you try to get there”
• a sound cluster governance mechanism and cluster
development agent (cda) are the key elements
• training, capacitating and empowering cda to lead and manage
the cluster is vital
• unleashing creativity is the only way where people can use
their talent, and we need talented people!!!
• concentrating on key areas where it is possible to deliver real
value
• each project has its own psychology, understand it well

12. clusters like businesses are all about people
the most critical factor in cluster development is always
people
never forget to invest in people!!!
and the biggest lesson learned is,

13. thank you, and wish you success in
cluster development…
vedat kunt
v.kunt@vego.com.tr