1. TCOMM MEMBER SURVEY
FEBRUARY 2013
OBJECTIVES
Establish existing and desired states of generosity and community building among
Colonnade members to guide TCOMM annual planning
Compare common question responses to 2012 survey to identify trends
Inquire on new areas of generosity, specifically influences
TACTIC
On-line/off-line survey to Colonnade members. N = 96 (vs. 107 LY).

2. Agenda & Executive Summary
SURVEY DOMAIN
KEY TAKEAWAY
State of Generosity
Members continue to consider themselves above average
in overall and volunteer-based generosity, and believe
inspiring others to be generous is important.
Areas of Generosity
Members continue to exercise their generosity across a
wide variety of issues and areas, with “Church” the most
common and increasing area compared to last year.
Influencing Generosity
Members cite Parents, God, and Church as most
influential in shaping their principles and practices of
generosity.
As a means of introducing others to the benefits of
generosity, members would prefer sharing generous
activity and experiences vs. stories and conversation.

3. State of Generosity
On a scale of 1-10, how generous do you see yourself?
35
30
25
20
2013
15
2012
10
5
0
Not very
generous
1
2
3
4
5
6
7
8
9
Very
generous
10
2013 average: 7.01
Self-reported generosity trending consistently high to 2012, with TCOMM members averaging
7 out of possible 10 score.

4. State of Generosity
Which of these statements best describes the role
volunteering plays in your life?
It's very important to me and I prioritize it regularly.
I really enjoy opportunities to volunteer and try to do it as much as I can.
I wish I had more time for it.
27%
31%
Compared to 2012 :
26%
42%
29%
45%
Spirit of TCOMM volunteerism trending consistent to 2012, with over 70% of members
actively engaged.

5. State of Generosity
How important do you think it is to help others develop a spirit and
practice of generosity?
Not important at all - people need to come to generosity on their own time and terms
Somewhat important - but generosity is a personal matter and shouldn't be forced upon anybody
Important - everybody wins when everybody's generous
Very important - we're all called to be generous and we should do whatever we can, whenever we can to increase generous
behavior
13%
52%
35%
The vast majority of TCOMM members believe it’s important (35%) or very important (52%) to
influence generosity in others.

6. Areas of Generosity
Outside of home, where do you give most of your
time, talents, and treasures?
COMMUNITY GROUP
COLLEGE 3%
4%
FAMILY
7%
CHILD'S SCHOOL
9%
Compared to 2012:
CHURCH
39%
WORK
9%
CHURCH
29%
NON PROFITS
29%
TCOMM areas of giving remain diverse in nature, with marked increase in church-related
generosity in 2013.

7. Generous Influences
Who or what have been your biggest influences of generosity?
(choose 3)
70
60
50
40
30
20
10
0
Parents
Extended family members
Employers
Friends
Teachers
Clergy
Celebrities
Mentors
Children
Media
Church
Professional advisors, counselors, or of people
God
Inspiring stories or videos consultan
Parents, Church, and God are among the top influencers of generosity among TCOMM members
...

8. Generous Influences
Who or what has been your single biggest influence of generosity?
(choose 1)
35
30
25
20
15
10
5
0
Parents
Extended family members
Employers
Friends
Teachers
Clergy
Celebrities
Mentors
Children
Media
Church
Professional advisors, counselors, orof people I d
God
Inspiring stories or videos consultants
. . . with Parents and God emerging as the primary influencers when members were asked to
identify just one.

9. Generous Influences
If someone admired your generosity and wanted you to “teach” them
how to be generous like you, how would you do it?
Share your personal philosophy and/or stories of generosity
Invite them to join you in a generous act (i.e. volunteering)
Reference them to one of your own generosity influences (i.e. a book, a pastor, a friend)
8%
43%
49%
Nearly half of TCOMM members would prefer to share an experience of generosity with
others, in addition to talking about it.

10. Generous Influences
How has your relationship with the Colonnade Group
influenced your perceptions and practices of generosity?
Not at all
A little
13%
More than a little
A lot
20%
25%
42%
4 out of 5 TCOMM members cite some level of generous influence resulting from their
relationship with the Colonnade Group.

11. Connecting with TCOMM
What type of activities would you prefer to help you connect
with other members of Thrivent-Colonnade?
Larger, semi-annual or quarterly events where everyone is invited to attend
Smaller, more frequent group gatherings organized by interests/hobbies (e.g., sports, music, outdoors, etc.)
On-line "virtual" communities and experiences that connect you to and with members
(e.g., websites, Facebook, Linked In, Twitter, etc.)
25%
39%
Compared to 2012:
18%
47%
35%
36%
While still least preferred, 2013’s increasing interest in “virtual” connections among members
was perhaps driven by TCOMM’s “Generous Living” e-newsletter and links.

12. Connecting with TCOMM
What digital media do you use?
Instagram
4%
Skype
11%
Pinterest
6%
Email
38%
Linkedin
15%
Compared to 2012:
Instagram
3%
Twitter
5%
Skype
12%
Pinterest
6%
Facebook
21%
Email
42%
Linkedin
14%
Twitter
2%
Facebook
21%
Digital media trending consistent to last year, with email predominant among TCOMM members.