As businesses around the globe consider their post-COVID marketing & PR strategies, review statistics about how brands have thrived in recessions. Here we've combined this with 3 marketing & PR strategies that will secure your brand's future.

1. 10STATISTICS
&
3STRATEGIES
FOR THRIVING IN A POST-COVID WORLD
Elegantly Aggressive PR & Marketing

2. TWO WORDS:
TRUST
RETENTION
Consumer trust will take
on a bigger role in
brands who flourish in
the post-COVID world.
Customer retention will
supersede “customer
acquisition” for those
who thrive.
Brands who
integrate
these
strategies
throughout
their
marketing
and customer
experience
win in
recessions.

3. GET EMOTIONAL WITH
CUSTOMER RETENTION
Now is a great time to reinforce the brand
relationship with existing customers.
Think about customer loyalty programs and
branding & PR initiatives that strike right to the
heart of your existing customers.
Discounts and sales are easy, but do nothing for
loyalty, so look at reinforcing customer loyalty
right now.
Now, understand, no consumer says "I want a
relationship with a brand," instead the
relationship resides in their subconscious.
Not only does post-COVID marketing to existing
customers cost less than acquiring new customers,
but it also pads the bottom line for years to come:

4. STATS THAT MATTER
1) Customers with an emotional
relationship with a brand have a 306%
higher lifetime value (Motista)
2) Emotionally connected customers stay
with a brand an average of 5.1 years
vs. 3.4 years .(Motista)
3) Emotionally connected customers
recommend brands at much higher
rates: 30.2% vs. 7.6% (Motista)

5. GRAB SHARE OF VOICE
WHILE ITS AVAILABLE
Brands who maintain or even increase ad spends
are able to thrive in the years after recessions, the
same will be true for post-COVID marketing.
There are several reasons for this, first is branding
confidence.
While the Edelman Trust Barometer of 2020
addresses the lack of trust in advertising, the
strategy behind advertising isn't trust itself, it's
exposure which leads to familiarity, which leads to
increased trust. Also, the ROI will improve
because fewer competitors will be advertising so
your message will come across more strongly.
Plus, consumers know that marketing decreases
during recessions, so by advertising you're
sending a message of your own confidence and
strength to both customers and competition.
That said, expect PR, specifically earned media to
take an outsized influence as earned media leads
in trust. Brands using PR to refine and focus their
commitment to their existing customers will score
extra bonus points in customer retention.

6. STATS THAT MATTER 1) Companies who maintained or increase
ad spend during a recession saw a
256% increase in sales over those
who cut back (Andrew Razeghi/Kellogg
School of Management)
2) 92% of consumers say they trust
earned media over purely promotional
content. (PR Daily)
3) 70% of consumers prefer getting to
know a company via articles rather than
ads (Content Marketing Institute)

7. MAXIMIZE HAPPY
CUSTOMERS
Celebrate your existing customers, because
customer retention is the name of the game. But
go the extra mile too, ask for and encourage your
customers to give you reviews and feedback AND
show that you appreciate their willingness to do
so. The reason for this is simple, the more
engaged a customer, the more likely they are to be
in the habit of referring you to others.
For the last decade, we've witnessed one of the
most incredible consumer shifts in marketing: the
traceability of consumer referrals. We now know
that for certain that when a friend recommends a
product or service, that product or service
immediately benefits from a trust boost. This
trend will be on supercharge throughout 2020.
During the boom economy, you probably spent
the majority of your marketing budget on the
acquisition of new customers. In the post-COVID
marketing world, now it's time to turn your
funding away from acquisition funnels and into
emotional connections and reinforcing trust with
your existing customers, pivoting your marketing
budget towards this strategy will increase
revenues (yes, even during a recession).

8. STATS THAT MATTER
1) Happy American customers will share
their positive experiences with and refer
about 11 people. (American Express)
2) It's 5-25X more expensive to
acquire a new customer than it is to
retain an existing customer. (HBR)
3) A 5% increase in customer retention
can increase company revenue by
25-95%. (HBR)
4) 80% of an organization's future
revenue will come from just 20
percent of your existing customers.
(InsightSquared)

9. For More Elegantly Aggressive Strategies Visit Us:
poodlemafia.com