Step by Step guide to deploying an iBeacon / BLE Beacon enabled solution for enterprises looking to leverage the benefits of location aware / proximity based customer engagement.

1. Whitepaper : Step-­‐by-­‐step Guide to Beacon Deployment

2. INTRODUCTION
With many people now having access
to smartphones, mobile has become
one of the most powerful influencers
and every business is now looking to
leverage the advantage of mobile
technologies.
But are the consumers ready? Let’s
take a look.
Consumers have used a mobile shopping
app while inside a store.
54% use
retailers app
72% influenced by
contextual &
personalized
messages
77% willing to share
locaUon details in
return of valuable
updates

3. For offline businesses, mobile opportunity is NOW!

4. MOBILE
OPPORTUNITY
IN RETAIL
With more than 90% of retail sales sUll
taking place in physical retail stores and
65% of consumers using mobile
devices while they shop, retailers and
brands have a huge new opportunity to
engage and influence shoppers where
and when it maaers most. By
leveraging a user’s precise locaUon
within a store, retailers can deliver
highly relevant and compelling content
that engages and influences purchase
decisions. The future of retail shopping
is here.

5. But, where do we start? iBeacon / BLE Beacon technology is pegged to be the
next fronUer in proximity markeUng.

6. iBeacon / BLE
Beacon -­‐ How
does it work?
BluSpots Beacons are Bluetooth Smart
compliant devices that broadcast
Bluetooth 4.0 signals. Bluetooth Smart
consumes 99% less baaery compared to
other Bluetooth versions.
When an app installed on a user’s
smartphone comes in proximity of
BluSpots Beacons, you can trigger
specific interacUons to improve user
experience.
2. App pulls the corresponding
Content from BluSpots
Cloud Plaeorm
3. Manage beacons and
content dynamically
Using BluSpots
Cloud Plaeorm
1. Mobile app detects
BluSpots beacons

7. BLUSPOTS
FRAMEWORK
Set Goals
Store
Assessment
Beacon
SelecUon
Beacon
Management
Plaeorm
EvaluaUon
Deployment
Monitor &
OpUmize
A framework or process helps you
take well-­‐orchestrated acUons.
BluSpots has defined the following
process as the most ideal when
evaluaUng iBeacon / BLE beacon
based soluUons for your business:

8. SET GOALS
Set Goals
Store
Assessment
Beacon
SelecUon
Beacon
Management
Plaeorm
EvaluaUon
Deployment
Monitor &
OpUmize
At this stage, we must understand
the following:
1. What business goals &
objecUves do you intend to
achieve by deploying BluSpots?
2. What metrics do we need to
track?
3. How do we define success of
the program?

9. STORE
ASSESSMENT
Set Goals
Store
Assessment
Beacon
SelecUon
Beacon
Management
Plaeorm
EvaluaUon
Deployment
Monitor &
OpUmize
Assess the physical space where the
beacons need to be deployed. Ajer a
detailed assessment we will know:
1. Number of beacons to be deployed.
2. LocaUons within the premise where
the beacons need to be deployed.
3. Required transmission range of
beacons.
4. If you need indoor locaUon mapping
soluUon, then idenUfy points where
the beacons will be fixed. For best
results, have mapping beacons fixed
& assigned to specific place.

10. BEACON
SELECTION
Set Goals
Store
Assessment
Beacon
SelecUon
Beacon
Management
Plaeorm
EvaluaUon
Deployment
Monitor &
OpUmize
Base your beacon selecUon on following
parameters:
1. Transmission range supported
2. Baaery life / power source apt for your
business needs
3. OperaUng condiUons [indoor / outdoor,
temperature, humidity etc]
4. Plaeorm support [iOS, Android or both]
5. Maintenance support
a. Hardware warranty / replacement terms.
b. Sojware training & support

11. BEACON
PLATFORM
EVALUATION
Set Goals
Store
Assessment
Beacon
SelecUon
Beacon
Management
Plaeorm
EvaluaUon
Deployment
Monitor &
OpUmize
Most plaeorms would compare similarly when it
comes to adding / removing / grouping beacons to
the system is concerned. It is the Content
Management, ReporUng & AnalyUcs capabiliUes that
should drive your selecUon criteria.
1. Does the CMS support pushing staUc content
only like images or URLs?
2. Can the CMS support DIY (Do-­‐It-­‐Yourself)
content creaUon using simple drag / drop
interface?
3. Can the content created using CMS trigger
naUve device funcUonaliUes?
4. What KPIs does the system report by default?
5. Does the system support customized reports
on parameters chosen by your business team?

12. DEPLOYMENT
Set Goals
Store
Assessment
Beacon
SelecUon
Beacon
Management
Plaeorm
EvaluaUon
Deployment
Monitor &
OpUmize
In this step, we must accomplish the
following tasks:
1. End-­‐user app development or SDK
integraUon to enable interacUon with
beacons.
2. Deployment of selected beacon
hardware devices across the pilot store
as per the output of store assessment.
3. App markeUng to get your target
customers to download the app and
visit your store or hotel.

13. MONITOR &
OPTIMIZE
Set Goals
Store
Assessment
Beacon
SelecUon
Beacon
Management
Plaeorm
EvaluaUon
Deployment
Monitor &
OpUmize
1. Take advantage of reporUng & analyUcs
module to understand your consumers
beaer and monitor if your business is on the
right track to achieve the set goals.
2. If it is a pilot deployment, make sure you
get enough customer feedback to
understand how you can improve / opUmize
the experience futher.
3. Act on insights and feedback.