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Funding Process
                                       Alireza Masrour




quarta-feira, 6 de julho de 2011
P&P NOTES 2 DAY

                      •        e-mail a Blurb (first paragraph)

                      •        1 pager (executive summary - if they want to see you)

                      •        Send 10-12 slides (2 min per slide and no more than 3
                               messages on each slide) If they like it they will ask for a
                               follow-up meeting

                      •        Rarely ask for BP (but Financial Projections are good to show
                               how big you think)

                      •        Patent information (technology discription)

                      •        Recomendations (thats good news it means they are serious)



quarta-feira, 6 de julho de 2011
ITS ALL ABOUT TIMMING

              Estimate Market Value
               If you get 10% of the
                  Market Revenue
                                             TIME
              and 10% of Investment,
                 thats your funding          MARKET




                                                           GY
                                                           LO
                                       TE




                                                       NO
                                        AM




                                                      CH
                                                      TE




quarta-feira, 6 de julho de 2011
TEAM IS ABOUT

                  •       BRING A CEO ON BOARD FROM BEGINING
                  •       TEAM IS ABOUT POSITIVE THINKING
                  •       A SOLUTION
                  •       A KNOWLEDGE
                  •       SMART CAPITAL
                  •       KNOW-HOW
                      •        Sellling Know-How
                      •        Negotiation Know-How
                      •        Competition Accumen
                      •        Industry Knowledge
                      •        Core Technology Know-How



quarta-feira, 6 de julho de 2011
TEAM IS ABOUT
                                       DO LESS BETTER
                                    STUDY YOUR MARKET

         DONT PRESENT TO VC’s                            SPEAK TO GUY FROM DB TO
         DO THIS FOR YOURSELF                                PORTRAY MARKET
           NO COMPETITION
         MEANS NO MARKET..SO                            GETTING FUNDING IS ABOUT
          FIND YOUR MARKET                                    GETTING EXIT
               DONT SEND                                 COMPANIES GET SOLD TO
             PRESENTATION                                 OTHERS IN THE OTHER
           OTHERWISE O DONT                             WOCKETS (SO STUDY THEM)
            NEED TO MEET YOU
                                                        PORTRAY THE MARKET TO AS TO
                                                         ILLUSTRATE WHO YOU WILL BE
                                                                  SOLD TO




                                                        SPEAK TO GUY FROM DB TO
                                                            PORTRAY MARKET

quarta-feira, 6 de julho de 2011
PITCH WORKSHOP
                                     DEMO COACH
                                        Nathan Gold




quarta-feira, 6 de julho de 2011
DEMO COACH
                                    #1 WEAK OPENING
                      1. Weak Opening (get there early, no mistakes, no setbacks, if
                         you are late give them a brake, consider prezzi)
                      2. Be different - Start your presentation at an odd time 10h15
                         (they will remember you were the people that started at odd
                         time)
                      3. Verify time (check how much time you really have. “I just
                         want to verify the time we have..”)
                      4. Opening (1 slide for 30 min., Jokes? Ask the audience a
                         question, Get them to do something..reach into your pockets
                         and get out your credit card...I wanna show you something)



quarta-feira, 6 de julho de 2011
DEMO COACH
                                       #2 SLIDE ABUSE
                      1. Dont use Dense slides (a lot of text)
                      2. One Word or one Number by Slide
                      3. Keep away from UPPERCASE
                      4. Dont give away the KPI’s or Units of Measure
                      5. If you have a graphic dont give them the paragraph
                      6. Press B (and PP goes Black) or W for White to get back the
                         attention of the crowd




quarta-feira, 6 de julho de 2011
DEMO COACH
                                   #3 NOT MEMORABLE
                      1. SSAME
                      2. USE A STORY (HOW YOU DESCRIBE YOUR BUSINESS)
                      3. USE EXAMPLES (EX: WE DO, WE ARE THIS+THIS..)
                      4. SSAAMME - USE SIMALIS OR ANALOGY OR METAPHOR
                         (HOW WE LEARN..)
                      5. USE IMAGES




quarta-feira, 6 de julho de 2011
DEMO COACH
                                   #4 POWER THEIVES
                      1. NERVOUS
                      2. UM
                      3. NO PAUSES
                      4. BASICALLY
                      5. ACTUALLY
                      6. I THINK




quarta-feira, 6 de julho de 2011
DEMO COACH
                                           #5 DEMO
                      1. TMI (too much information), Long..Deep
                      2. Always be ready!
                      3. Live Demo? Live Recording of a DEMO (is it necessary to be
                         live?)
                      4. Camptatia Sofware (in Prezzi it gets all included in the slide)
                      5. Turn off the sound when in Demo




quarta-feira, 6 de julho de 2011
DEMO COACH
                                   #6 BAD ONLINE ETTIQUETTE
                                                                            Webex
                                                                            GoToMeeting

                      1. Verify
                      2. Enlarge Mouse Pointer (how do you do that?)
                      3. Am I on the right track? (make sure people are following)
                      4. IM (turn off instant messengers, consider using a seperate
                         computer just for demo)
                      5. Transfer control (if it is really easy to use why dont you
                         transfer control?)
                      6. K16CAT (use technology as a hand radio..Are there any
                         questions? The net controler? Are there any questions in
                         London, Dubai..go around the space so you can harvest the
                         questions...you will get more questions)

quarta-feira, 6 de julho de 2011
DEMO COACH
                                   #7 LACK OF ENTHUSIASM
                      1. VOICE
                      2. GESTURES
                      3. COM=W+V+F (WORDS,VOICE AND FACIAL
                         EXPRESSION)
                      4. ALBERT MEHRABIAN
                      5. C=7%+35%+55%
                      6. FACE!!!!
                      7. I AM EXCITED ABOUT THIS PRODUCTSERVICE
                         BECAUSE...IT REALLY HELPS YOUTHS MAKE BETTER
                         CAREER DECISIONS THROUGHOUT THEIR LIVES

quarta-feira, 6 de julho de 2011
DEMO COACH
                                   #8 CULTURE AWARENESS
                      1. GESTURES (NUMBER 2 INVERTED)
                      2. WORDS
                      3. PICTURES
                      4. FOODS
                      5. CHECK THE INTERNET FOR INNADEQUATE CULTURAL
                         IMAGES GESTURES, TEST THE METHAPORES, IMAGES,
                         ETC




quarta-feira, 6 de julho de 2011
DEMO COACH
                                       #9 POOR QUESTIONS
                      1. ITS ONLY OVER WHEN YOU TAKE QUESTIONS
                      2. ARE YOU DEFENSIVE? (6 SHOOTER)
                      3. ARE YOU COACHABLE?
                      4. HOW DO YOU PERFORM ON YOUR OWN FEET?

                             • LISTEN VERY CAREFULLY
                             • STOP & THINK
                             • REPEAT &/OR REPHRASE THE QUESTION
                             • TAKE NOTES (WHEN THEY ARE ASKING..)
                             • TELL PEOPLE WHAT YOU EXPECT ITS YOUR
                                   RESPONSIBILITY (QUESTIONS AT END)
quarta-feira, 6 de julho de 2011
DEMO COACH
                                   #10 TOO MANY SLIDES
                      1. ITS NOT ALWAYS TO TAKE SOME OUT
                      2. TOO MANY SLIDES WITH WORDS AND GRAPHICS
                                                VIDEO IS EXPECTED

                      3. RIGHT & LEFT BRAIN INVOLVED
                                          CREAZA
                                          SOFTWARE THATA RENDERS
                                                VIDEO IN THE CLOUD

                      4. PICTURES               INTERACTIVE WHITEBOARD
                                                EBEAM EDGE

                      5. VIDEO CLIPS
                      6. FLIPCHART
                      7. WHITEBOARD
                      8. EBEAM EDGE


quarta-feira, 6 de julho de 2011
BONUS

                      1. PRACTICE IS ESSENTIAL
                      2. REHERSE (1HOUR PER MINUTE)
                             1. 10 HOURS TO PREPAR A 2 MIN PITCH
                             2. 50-100 HRS FOR YOUR TEN MINUTES
                      3. VIDEO FEEDBACK
                      4. REAL AUDIENCES
                      5. LIGHTS ARE ALSO IMPORTANT




quarta-feira, 6 de julho de 2011

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P&P Notes 2nd Day

  • 1. Funding Process Alireza Masrour quarta-feira, 6 de julho de 2011
  • 2. P&P NOTES 2 DAY • e-mail a Blurb (first paragraph) • 1 pager (executive summary - if they want to see you) • Send 10-12 slides (2 min per slide and no more than 3 messages on each slide) If they like it they will ask for a follow-up meeting • Rarely ask for BP (but Financial Projections are good to show how big you think) • Patent information (technology discription) • Recomendations (thats good news it means they are serious) quarta-feira, 6 de julho de 2011
  • 3. ITS ALL ABOUT TIMMING Estimate Market Value If you get 10% of the Market Revenue TIME and 10% of Investment, thats your funding MARKET GY LO TE NO AM CH TE quarta-feira, 6 de julho de 2011
  • 4. TEAM IS ABOUT • BRING A CEO ON BOARD FROM BEGINING • TEAM IS ABOUT POSITIVE THINKING • A SOLUTION • A KNOWLEDGE • SMART CAPITAL • KNOW-HOW • Sellling Know-How • Negotiation Know-How • Competition Accumen • Industry Knowledge • Core Technology Know-How quarta-feira, 6 de julho de 2011
  • 5. TEAM IS ABOUT DO LESS BETTER STUDY YOUR MARKET DONT PRESENT TO VC’s SPEAK TO GUY FROM DB TO DO THIS FOR YOURSELF PORTRAY MARKET NO COMPETITION MEANS NO MARKET..SO GETTING FUNDING IS ABOUT FIND YOUR MARKET GETTING EXIT DONT SEND COMPANIES GET SOLD TO PRESENTATION OTHERS IN THE OTHER OTHERWISE O DONT WOCKETS (SO STUDY THEM) NEED TO MEET YOU PORTRAY THE MARKET TO AS TO ILLUSTRATE WHO YOU WILL BE SOLD TO SPEAK TO GUY FROM DB TO PORTRAY MARKET quarta-feira, 6 de julho de 2011
  • 6. PITCH WORKSHOP DEMO COACH Nathan Gold quarta-feira, 6 de julho de 2011
  • 7. DEMO COACH #1 WEAK OPENING 1. Weak Opening (get there early, no mistakes, no setbacks, if you are late give them a brake, consider prezzi) 2. Be different - Start your presentation at an odd time 10h15 (they will remember you were the people that started at odd time) 3. Verify time (check how much time you really have. “I just want to verify the time we have..”) 4. Opening (1 slide for 30 min., Jokes? Ask the audience a question, Get them to do something..reach into your pockets and get out your credit card...I wanna show you something) quarta-feira, 6 de julho de 2011
  • 8. DEMO COACH #2 SLIDE ABUSE 1. Dont use Dense slides (a lot of text) 2. One Word or one Number by Slide 3. Keep away from UPPERCASE 4. Dont give away the KPI’s or Units of Measure 5. If you have a graphic dont give them the paragraph 6. Press B (and PP goes Black) or W for White to get back the attention of the crowd quarta-feira, 6 de julho de 2011
  • 9. DEMO COACH #3 NOT MEMORABLE 1. SSAME 2. USE A STORY (HOW YOU DESCRIBE YOUR BUSINESS) 3. USE EXAMPLES (EX: WE DO, WE ARE THIS+THIS..) 4. SSAAMME - USE SIMALIS OR ANALOGY OR METAPHOR (HOW WE LEARN..) 5. USE IMAGES quarta-feira, 6 de julho de 2011
  • 10. DEMO COACH #4 POWER THEIVES 1. NERVOUS 2. UM 3. NO PAUSES 4. BASICALLY 5. ACTUALLY 6. I THINK quarta-feira, 6 de julho de 2011
  • 11. DEMO COACH #5 DEMO 1. TMI (too much information), Long..Deep 2. Always be ready! 3. Live Demo? Live Recording of a DEMO (is it necessary to be live?) 4. Camptatia Sofware (in Prezzi it gets all included in the slide) 5. Turn off the sound when in Demo quarta-feira, 6 de julho de 2011
  • 12. DEMO COACH #6 BAD ONLINE ETTIQUETTE Webex GoToMeeting 1. Verify 2. Enlarge Mouse Pointer (how do you do that?) 3. Am I on the right track? (make sure people are following) 4. IM (turn off instant messengers, consider using a seperate computer just for demo) 5. Transfer control (if it is really easy to use why dont you transfer control?) 6. K16CAT (use technology as a hand radio..Are there any questions? The net controler? Are there any questions in London, Dubai..go around the space so you can harvest the questions...you will get more questions) quarta-feira, 6 de julho de 2011
  • 13. DEMO COACH #7 LACK OF ENTHUSIASM 1. VOICE 2. GESTURES 3. COM=W+V+F (WORDS,VOICE AND FACIAL EXPRESSION) 4. ALBERT MEHRABIAN 5. C=7%+35%+55% 6. FACE!!!! 7. I AM EXCITED ABOUT THIS PRODUCTSERVICE BECAUSE...IT REALLY HELPS YOUTHS MAKE BETTER CAREER DECISIONS THROUGHOUT THEIR LIVES quarta-feira, 6 de julho de 2011
  • 14. DEMO COACH #8 CULTURE AWARENESS 1. GESTURES (NUMBER 2 INVERTED) 2. WORDS 3. PICTURES 4. FOODS 5. CHECK THE INTERNET FOR INNADEQUATE CULTURAL IMAGES GESTURES, TEST THE METHAPORES, IMAGES, ETC quarta-feira, 6 de julho de 2011
  • 15. DEMO COACH #9 POOR QUESTIONS 1. ITS ONLY OVER WHEN YOU TAKE QUESTIONS 2. ARE YOU DEFENSIVE? (6 SHOOTER) 3. ARE YOU COACHABLE? 4. HOW DO YOU PERFORM ON YOUR OWN FEET? • LISTEN VERY CAREFULLY • STOP & THINK • REPEAT &/OR REPHRASE THE QUESTION • TAKE NOTES (WHEN THEY ARE ASKING..) • TELL PEOPLE WHAT YOU EXPECT ITS YOUR RESPONSIBILITY (QUESTIONS AT END) quarta-feira, 6 de julho de 2011
  • 16. DEMO COACH #10 TOO MANY SLIDES 1. ITS NOT ALWAYS TO TAKE SOME OUT 2. TOO MANY SLIDES WITH WORDS AND GRAPHICS VIDEO IS EXPECTED 3. RIGHT & LEFT BRAIN INVOLVED CREAZA SOFTWARE THATA RENDERS VIDEO IN THE CLOUD 4. PICTURES INTERACTIVE WHITEBOARD EBEAM EDGE 5. VIDEO CLIPS 6. FLIPCHART 7. WHITEBOARD 8. EBEAM EDGE quarta-feira, 6 de julho de 2011
  • 17. BONUS 1. PRACTICE IS ESSENTIAL 2. REHERSE (1HOUR PER MINUTE) 1. 10 HOURS TO PREPAR A 2 MIN PITCH 2. 50-100 HRS FOR YOUR TEN MINUTES 3. VIDEO FEEDBACK 4. REAL AUDIENCES 5. LIGHTS ARE ALSO IMPORTANT quarta-feira, 6 de julho de 2011