Location-Free Local SEO
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A talk about ranking for local terms when you don't have physical premises
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Location-Free Local SEO
- 3. Not just coffee shops @THCapper
- 5. So, not this
- 6. PO Boxes or post boxes located at remote locations are not acceptable https://support.google.com/business/answer/3038177
- 7. @THCapper And not this either
- 9. @THCapper Even when it isn’t explicit
- 11. @THCapper Today’s topic Surprisingly universal Hardly ever covered @THCapper
- 12. @THCapper Today’s topic Surprisingly universal Hardly ever covered Easy framework, high ROI @THCapper
- 13. @THCapper
- 14. @THCapper
- 15. @THCapper
- 16. Is this right for you? What do you need? How to make it work
- 17. @THCapper Why should you care? @THCapper
- 19. @THCapper 1. You might need this @THCapper
- 20. @THCapper 1. You might need this 2.This is raw, unfiltered SEO @THCapper
- 21. @THCapper 1. You might need this 2.This is raw, unfiltered SEO 3.There’s a lot to learn about Google here @THCapper
- 22. Is this right for you? What do you need? How to make it work
- 23. Do you need local landing pages?
- 24. @THCapper Well, what does Google think? @THCapper
- 29. @THCapper Example: SEO job board Implicitly local Total volume 700 Examples ●“SEO vacancies” ●“SEO jobs” ●“Jobs in SEO”
- 30. @THCapper Example: SEO job board Implicitly local Explicitly local Total volume 700 500 Examples ●“SEO vacancies” ●“SEO jobs” ●“Jobs in SEO” ●“SEO jobs in London” ●“SEO jobs in Birmingham”
- 31. @THCapper Example: SEO job board Implicitly local Explicitly local “Near me” Total volume 700 500 10 Examples ●“SEO vacancies” ●“SEO jobs” ●“Jobs in SEO” ●“SEO jobs in London” ●“SEO jobs in Birmingham” ●“SEO jobs near me”
- 33. Back of envelope version @THCapper
- 35. @THCapper Count result types on 3-10 SERPs @THCapper
- 36. @THCapper Or, a more sophisticated approach @THCapper
- 37. @THCapper You could use a CTR curve and thousands of KWs @THCapper
- 38. @THCapper Easiest places to get this data?
- 39. Excel + Screaming Frog to sort results Location in URL? Location in domain? Location in title? Local page e.g. Indeed.com/london National page e.g. Indeed.com/SEO Yes No Yes No Yes No Local business e.g. Seattlejobs.com
- 40. @THCapper Step 4 Assessing the field @THCapper
- 41. @THCapper Visibility share: SEO jobs Implicitly local Explicitly local “Near me” Total volume 700 500 10 Local businesses 0% 0% 0% Local pages 15% 88% 9% National pages 85% 12% 91%
- 42. @THCapper Visibility share: SEO jobs Implicitly local Explicitly local “Near me” Total volume 700 500 10 Local businesses 0% 0% 0% Local pages 15% 88% 9% National pages 85% 12% 91%
- 43. @THCapper Visibility share: SEO jobs Implicitly local Explicitly local “Near me” Total volume 700 500 10 Local businesses 0% 0% 0% Local pages 15% 88% 9% National pages 85% 12% 91%
- 44. @THCapper Visibility share: SEO jobs Implicitly local Explicitly local “Near me” Total volume 700 500 10 Local businesses 0% 0% 0% Local pages 15% 88% 9% National pages 85% 12% 91%
- 45. Is this right for you? What do you need? How to make it work
- 46. Which pages should you have?
- 47. @THCapper You have to be careful @THCapper
- 48. @THCapper A lot of sites just take a location database @THCapper
- 49. @THCapper “Flowers delivered to Thursford”
- 50. @THCapper Inane lies ● “Located in the heart of Thursford your local florist shop…”
- 51. @THCapper ~10 houses and a barn, you mean?
- 52. @THCapper Inane lies ● “Located in the heart of Thursford your local florist shop has an expert knowledge and are very accustomed with the immediate area and arranging flowers for delivery to and further away.”
- 53. @THCapper Inane lies ● “Located in the heart of Thursford your local florist shop has an expert knowledge and are very accustomed with the immediate area and arranging flowers for delivery to and further away.” ● “But you can rest assured that our Thursford local flower shop to take care in your flower delivery, whatever the occasion. Thursford”
- 54. @THCapper Inane lies ● “Located in the heart of Thursford your local florist shop has an expert knowledge and are very accustomed with the immediate area and arranging flowers for delivery to and further away.” ● “But you can rest assured that our Thursford local flower shop to take care in your flower delivery, whatever the occasion. Thursford” ● “With our in-depth local knowledge of Thursford where we deliver gorgeous flowers right across town”
- 55. @THCapper Inane lies ● “Located in the heart of Thursford your local florist shop has an expert knowledge and are very accustomed with the immediate area and arranging flowers for delivery to and further away.” ● “But you can rest assured that our Thursford local flower shop to take care in your flower delivery, whatever the occasion. Thursford” ● “With our in-depth local knowledge of Thursford where we deliver gorgeous flowers right across town” ● “If you know where you are sending flowers, we also deliver to .”
- 56. @THCapper PSA: Even good SEO copy can be negative @THCapper
- 60. @THCapper Dangers of scaling too fast Inane lies
- 61. @THCapper Dangers of scaling too fast Inane lies Rogue indexation
- 62. @THCapper Dangers of scaling too fast Inane lies Panda issues Rogue indexation
- 63. @THCapper Dangers of scaling too fast Inane lies Panda issues Rogue indexation Too many pages
- 64. @THCapper Dangers of scaling too fast Inane lies Panda issues Logistics Rogue indexation Too many pages
- 65. @THCapper Sort by volume, start at the top @THCapper
- 67. What do you need? Is this right for you? How to make it work
- 70. @THCapper Old methods are looking shaky @THCapper
- 72. @THCapper https://youtu.be/9GNg8R-X8LQ?t=54m51s “noindex,follow” is kind of the same as a “noindex,nofollow”
- 73. @THCapper Which leaves you with this
- 74. @THCapper https://twitter.com/JohnMu/status/1012242757660954625 If you check internal linking with tools, make sure to test with a mobile UA too.
- 76. @THCapper Try to be useful & scalable Common purchases in the area
- 77. @THCapper Try to be useful & scalable Common purchases in the area Pricing comparison vs other locations
- 78. @THCapper Try to be useful & scalable Common purchases in the area Pricing comparison vs other locations Nearest branches & their opening times
- 80. @THCapper Bonus: This is also cheaper! @THCapper
- 81. @THCapper Please don’t use “Near me” @THCapper
- 82. What have we learned today?
- 83. @THCapper If you remember three things 1. Go out and look at some SERPs, apply the framework
- 84. @THCapper If you remember three things 1. Go out and look at some SERPs, apply the framework ● Keywords: Implicitly Local, Explicitly Local, “Near me” ● Competitors: Local Pages, National Pages, Local Businesses
- 85. @THCapper If you remember three things 1. Go out and look at some SERPs, apply the framework ● Keywords: Implicitly Local, Explicitly Local, “Near me” ● Competitors: Local Pages, National Pages, Local Businesses 2. Stop mucking about with your on-page copy
- 86. @THCapper If you remember three things 1. Go out and look at some SERPs, apply the framework ● Keywords: Implicitly Local, Explicitly Local, “Near me” ● Competitors: Local Pages, National Pages, Local Businesses 2. Stop mucking about with your on-page copy 3. Start small & dip your toes in the water
- 87. Thank You