Dr Google and Behavioural Science in the Battle against Cyberchondria
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How Behavioural Science can help us beat Cyberchondria and improve Healthcare decisions online.
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Dr Google and Behavioural Science in the Battle against Cyberchondria
- 1. THE FRAGILITIES & HAZARDS OF DR GOOGLE
- 2. IMAGINE
- 12. @pacemakerplus can my pacemaker be hacked? should I not have been told about this!!!!
- 13. @pacemakerplus what does the pacemaker hacking scandal mean to us pacers?
- 14. BLOG POST
- 15. …Please avoid upsetting any exceptional computer hackers enough that they want to kill you. Despite this extremely small risk, device companies are improving their device security. There have been zero reported cases of death by pacemaker hacking to date. Conclusion – no cause for large scale concern.
- 16. “So what you are saying is, that it can happen?”
- 17. “Still very concerning, going to ask for my wifi to be switched off.”
- 18. “Please avoid upsetting any exceptional computer hackers enough that they want to kill you. Despite this extremely small risk, device companies are improving their device security. There have been zero reported cases of death by pacemaker hacking to date. Conclusion – no cause for large scale concern. By comparison, there have been 24 deaths from champagne corks in the last 12 months.
- 19. “Ah thanks for this it really helped, I knew I was worrying over nothing”
- 20. “Good to hear, you always make things so clear”
- 21. “I made an appointment with my pacemaker department, but now I will cancel it!”
- 22. “ ”
- 23. WORRY WORRY FREE
- 24. fig 1. Holistic model of cardiovascular health (Chapa et al, 2014)
- 25. INFO INFLUENCE
- 26. GOOGLE
- 27. REMEMBER
- 30. - Cyberchondria - Therapy Delay - Poor Therapy Choice HAZARDS OF DR GOOGLE
- 31. Cyberchondria is estimated to cost the NHS more than £420 million a year in outpatient appointments alone, alongside the cost of tests and repeat GP appointments.
- 32. CURRENT ADVICE
- 33. “The Royal College of GPs recommends that people look up their symptoms online, using reputable websites.”
- 35. UNQUALIFIED
- 37. “As I have discussed elsewhere, it is plants that cure cancer, not chemicals.”
- 41. SENSATIONALISM
- 42. Afternoons Babies Being a Man Being a Woman Bras Being a Southerner Cooking Gardens Flip Flops Internet Money No Tomatoes Nutella Retirement Roast Potatoes Tomatoes TV Working QUIZ
- 45. 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. People Already Check for Validity
- 46. VERIFIED - Cyberchondria - Therapy Delay - Poor Therapy Choice
- 47. NIGHT SWEATS
- 49. Me: “Hi Dr Google, thanks for seeing me today, I know doctors are very busy!” Dr Google: “You are not wrong, 20 billion health queries last month. I am working 24/7 just to keep up. What can I help you with today?”
- 50. Me: “Well doctor, as of late I have been experiencing night sweats, I have woken up a few times in the last 2 weeks in a cold sweat and the bed sheets soaking wet.” Dr Google: “Cancer.” Me: “Shit really?”
- 51. Dr Google: “Probably not. I just wanted to get it out it out there because Cancer generates the most interest.” Me: “Oh right, what else could it be?” Dr Google: “Anxiety. The Menopause…” Me: I doubt it is the menopause…”
- 52. Dr Google: “I’m not here to discuss probabilities. You can ask around in the waiting room and see if anyone there can help you.” Me: “But I am only young, I don’t have a family history of Cancer, I’ve been stressed lately, I thought it might be that…?”
- 53. Dr Google: “Well I cannot look at your case specifically. Cancer, hormones or stress that is all I can tell you. Besides, I am not sure why you have come to me as I am an osteopath. Have a good day.” Me: “Thanks Dr Google!” - goes home and reviews life insurance policy.
- 55. “If you look up symptoms on the internet...you’ll find that a whole host of symptoms and diseases are mentioned / .” “For the person with health anxiety the fact that it’s rare doesn’t really strike home, they think I’m the one in the million." - Professor Peter Tyrer Imperial College London
- 56. Neglect of Probability Bias
- 57. Response is Influenced by the Size of the Threat and not the Probability Neglect of Probability Bias
- 59. HUMAN ERROR
- 60. I’M ONLY HUMAN
- 61. USER ERROR
- 64. Design inline with behavioural science, in order to achieve a desired outcome. CHOICE ARCHITECTURE
- 77. NIGHT SWEATS 1. Environmental 2. Anxiety/Stress 3. Thyroid Issue 5. Cancer 6. Menopause 1. Cancer 2. Anxiety/Stress 3. Hormonal 4. Menopause
- 78. - Cyberchondria - Therapy Delay - Poor Therapy Choice HUMAN ERROR
- 85. What Causes Night Sweats
- 86. 1. Environmental 2. Anxiety/Stress 3. Menopause (Females) 5. Lymphoma 1. Cancer 2. Anxiety/Stress 3. Hormonal 4. Menopause What Causes Night Sweats 1. Lymphoma 2. Anxiety/Stress 3. Hormonal 4. Menopause
- 87. 1. Environmental 2. Anxiety/Stress 3. Menopause (Females) 5. Lymphoma ENVIRONMENTAL ANXIETY HORMONAL LYMPHOMA What Causes Night Sweats
- 88. Consider what is more likely to happen than developing ALS before you self-diagnose: You are about five times more likely to bowl a perfect 300 in a game of bowling (1 in 11,500). You’re five times as likely to win an Oscar. You’re about twice as likely to become a professional athlete (1 in 22,000). You’re also four times more likely to hit a hole in one (1 in 12,500).
- 89. 95% PERCENT SURVIVAL RATE THERE IS A 5% MORTALITY RATE
- 90. ‘DOUBLES YOUR CANCER RISK’ ‘CANCER RISK FROM 0.01% to 0.02%’
- 91. KEY INFORMATION
- 99. METAPHOR THE ELECTIVE REPLACEMENT INDICATOR When your battery is approaching end of life and it is an appropriate time to change the battery.
- 100. PERSUASION
- 102. Join millions of donors and help SAVE A LIFE. 28 people in Manchester died last year waiting for a transplant.
- 103. THE FRAGILITIES & HAZARDS OF DR GOOGLE QUICK RECAP
- 104. 1. The problems with Dr Google. 2. How you can make better healthcare decisions online. 3. How design can improve world health.
- 105. Not always enough to create accurate and sensitive content, you have to take it further. We are only human after all.