Story boarding

1. STORYBOARDING
TAKEUSERSTHROUGHTHE STORYFORFEEDBACKANDCONCEPT
IMPROVEMENT
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2. WHEN NEEDED RATIONALE
STORY BOARDING
Works for a concept that is abstract or
intangible (an experience, a service)
Helps to break down the user
experience/service in evocative
‘moments’ of truth’
Allows for testing and failing rapidly
and cheaply in a safe and fun setting
I want to
leave it open to
interpretation
I want to sketch
the main
passages
I want direct
feedback
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3. ESSENCE POINTERS
STORY BOARDING
Take users
through the story
for feedback and
concept
improvement
Create a narrative around the concept,
e.g. the user journey or user experience.
Select 6 evocative ‘moments of truth’ in
this narrative to sketch in screens
Listen, don’t talk. Invite users to talk you
through the narrative, interpreting your
sketches of the experience
Solicit feedback and capture it on the 2x2
Feedback Capture Grid: plusses, minuses,
questions, ideas
Leverage feedback into an improved
version; iterate a few times for continuous
improvementSource of Inspiration: IDEO method cards; Stanford d-school
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