Real-Time Analytics for online sales channels: Marketers need to be able to immediately measure and assess these online campaigns in order adjust their e-commerce strategies to support sales, drive revenue, and equip the channel with the right content to succeed

1. Text Cees Steijger ~ Illustration iStockPhoto
Real-Time Analytics for online sales channels
Comprehensive
Reporting Tool
for Marketers
Marketers need to be able to immediately measure and assess these online
campaigns in order to adjust their e-commerce strategies to support sales,
drive revenue and equip the channel with the right content to succeed.
P12 ~ 1/2009 ~ TIE

2. CONTENT SYNDICATION
“This
gives a
much
A
s a leader in content syndication, Greater control These robust Critical elements
with more than two decades of analytic tools are a fundamental part of These online analytic tools
experience in electronic com- the TIE Kinetix CSP solution. With TIE deeper are crucial to marketers
merce, TIE Kinetix recognizes that the Kinetix CSP technology, manufactures can because timely, complete,
measurement and analysis of any e- maintain up to the minute pricing, product under- accurate and objective profes-
commerce campaign is a major concern for features, and reviews across all their online sional content are critical
brand managers and marketers. With the partners—ultimately providing brand standing elements to online buyers as
TIE Kinetix Content Syndication Platform managers and marketers with the ability well as retailers and resell-
(CSP) solution, marketing executives can to have greater control and consistency of of how ers. With one out of every
now analyze and manage the effectiveness their content and branding across multiple three shopping carts result-
of their online e-commerce programs with websites and channel partners. the ing in abandonment, there
instant market research data. “TIE Kinetix analytic tools give mar- is enormous opportunity to
REALTIME The TIE Kinetix CSP analytics
keting professionals in-depth knowledge
of their campaigns. Not only can they
channel improve the availability and
quality of online information.
solution tracks online channel activities,
reports performance in real-time and al-
observe the activities of their resellers
and qualify them, they now can also
is perform- Right content Online
lows marketing managers to tweak reseller
programs and collateral on the fly. These
observe the audience on those reseller
websites,” says Jan Sundelin, CEO of TIE.
ing” marketers need to be able to
immediately measure and as-
tools also allow marketers to observe “This gives a much deeper understand- sess these online campaigns in
online trends taking place across the chan- ing of how the channel is performing. order to adjust their e-com-
nel and manage them effectively. A few These analytic tools would be as if a manufacturer had access to merce strategies to support
of the metrics that can be tracked include ‘Google Analytics’ for each and every one of their partners or sales, drive revenue and equip
geography, language, time on the site, click resellers. And, the best part is that the manufacturer is the one the channel with the right
path and file downloads within a number generating the content on all of the partner sites and can update content to succeed.
of unique marketing campaigns. the messaging at will.”
CNET customers get the high quality
content they expect from CNET
our partners the best tools
possible, not only ensures their
activities in the United Kingdom,
uses the TIE Kinetix Content
TIE Kinetix has a strategic alli- Content Solutions, and with success, it ensures our success,” Syndiction Platform to commu-
ance with CNET Content Solu- the TIE Kinetix CSP we provide says Adrian Honey, Director of nicate with its partners via an
tions, to resell the TIE Content them with real-time control Global Channel Marketing at Online Channel Communication
Syndication Platform worldwide. over rich product information Siemens Enterprise Communica- Platform. It enables Microsoft to
CNET Content Solutions, one of across their supply chain, as tions. “Working with TIE, we support all of its Direct Market-
the world’s leading independent well as real-time analytics and are able to provide our partners ing Resellers (DMR) and other
sources of product informa- reporting.” with real-time access to accurate partners with high-quality digital
tion, is now able to offer and information about our products content in real time. Microsoft
promote the TIE Kinetix CSP to and services. With ready-brand- can steer and manage the
the many consumer electronic
vendors it powers. Timely, com-
Siemens ed, targeted campaigns that are
available at the click of a mouse,
content, such as banners, video
clips and tools, in a controlled
plete, accurate and objective Siemens Enterprise Communica- partners can provide information environment from a single cen-
content are critical elements to tions selected the TIE Kinetix regarding Siemens solutions, tral environment. “TIE Kinetix
online buyers, retailers and re- Content Syndication Platform quickly, easily and without the CSP helps us to deliver our
sellers. The partnership between as a key part of their worldwide need for specialist marketing.” latest technology and market-
CNET Content Solutions and indirect partner program. The ing information directly and
TIE will ensure that customers TIE Kinetix CSP enables Siemens more efficiently to our partners,
are getting the information that
they need and demand to make
to manage and distribute their
marketing and sales informa-
Microsoft who in turn can deliver a richer
experience to end customers”,
online buying decisions. Says tion real-time to their worldwide Microsoft UK Limited, part of says Clare Barclay, Director of
Sean Murphy, Vice-President of indirect sales channel. “At Sie- the Microsoft Corporation and Partner Strategy & Programmes,
CNET Content Solutions. “Our mens, we understand that giving responsible for all Microsoft Microsoft UK.
TIE ~ 1/2009 ~ P13