HTTP://www.anchormobile.net am SMS platform provider offering white label mobile marketing solutions

1. FIRST SCREEN
In 1929, we were introduced to the “First Screen”
Still today, Television advertising is a tremendously effective way to market

2. Second Screen
• In 1992 the world was introduced to the “browser”
featuring 26 live web pages.
• Second Screen was born.
• This has been the fastest growing and in most cases,
most cost effective form of marketing for businesses ...
until now ...

3. Third Screen
2008 saw the evolution of the “Third Screen”
Immediately, 87% of American homes had at least one mobile web
capable device in them including:
o Mobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc

4. With a new screen
brings new ways to
market

5. Always on, always available
Mobile provides a means for brands to engage their
consumers!
Which not only builds brand equity but also refreshes their
relationship with their customers.

6. Mobile Marketing
Techniques • Mobile Search
• Location Based Services
• SMS Text Message • QR/2D Barcodes
• 3D/Augmented Reality
Marketing
• Mobile Applications • Mobile Video
• Mobile Gaming
• Mobile Web Sites
• Bluetooth Proximity and Wifi

7. Mobile Marketing is for your 20 percenters
(the 20% of your customers that spend 80% of the money)
Mobile is an OPT IN ONLY channel
Subscriber based opt in database marketing
Best practices provided by mobile marketing association

8. SMS is the
workhorse of mobile
marketing

9. Text Message
Marketing Methods
• URL/Link Delivery
• Application Download
• Text to Vote
• Mobile Coupons
• Text to Win
• Mobile Donation
• Text to Screen
• Mobile Business Cards
• Mobile Alerts
• Reminders

10. QR Codes
Every business has the ability to use a QR Code in some fashion
QR Codes can send customer to:
• Mobile landing page
• Video
• Your social media sites
• Map to your business
• Exclusive coupons, discounts, or
giveaways
• Customer feedback form or email

11. Is your business
mobile friendly?
• Can your consumers connect with you anytime anywhere?
• By 2013, more people will access the internet via a mobile
device than through a PC (Forrester Research)
• Today 1 in 7 Google searches originate from a mobile device
o Google estimates 1 in 4 searches will originate
from a mobile device in 2012
• 43% of Americans own a smart phone
o (82.5 million users)

12. Currently Less than 10% of
web sites are mobile friendly
If you have a Web site, you’re already in the mobile world — and the chances
are you’re making a terrible impression on your audience.
Traditional web sites have WAY TOO MUCH content!
Smart Phones have different browsers and screen sizes
Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs.
text)

13. First Develop a Mobile Strategy
• What do your customers or potential customers need
from you when mobile?
• B2B Mobile differs from B2C Mobile because it is driven
by efficiency rather than entertainment
• You must strive to make their work related activities
BETTER, FASTER & EASIER.

14. Decision time
Once you have created a plan to take your web site mobile, you must decide:
To create a simple mobile version of your site in HTML
OR
Get more advanced and create a mobile web app using advanced
languages like HTML5 or JQuery

15. Either way, you MUST include browser detection and
redirect as part of your mobile web strategy.
That means that when a user visits your MAIN WEB SITE with a mobile
device, they will automatically be redirected to a mobile friendly web
experience.

16. Transportation
• Traffic updates
• Construction updates
• Flight status/delays
• Reservation confirmation and reminders
• Check Frequent Flier status
• Weather updates

17. Case Study
• A British Airways mobile e-mail campaign
promoting the airline’s mobile application
garnered a 50% open rate and 70,000 click-
throughs, which resulted in approximately
250,000 downloads of the app.
• The new application allows club members to
manage their account and reservations, check-
in, and access real-time flight information via
their mobile device, with versions developed for
BlackBerry, iPhone and Android devices.

18. Case Study
Purpose
• Drive downloads of a new Executive Club application
• Promote efficiency and simplicity for fliers who want to
check in, check flight status, and access flight info
through their mobile device

19. Case Study
Results:
British Airways is planning a multilingual campaign to be targeted
to mobile users across Europe, as well as a new text-to-email
initiative to allow sign-ups to the Executive Club while in the
departure lounge

20. Case Study
Open rates for the emails targeted to mobile devices far exceeded
opens for desktop versions in excess of 50%
Campaign generated more than double the targeted number of
downloads
• Over 250,000 - and more than 70,000 clicks to BA.com/apps,
where customers could get more info about the BA app on their
mobile device

21. Case Study
The Amtrak iPhone Web App provides a custom interface that enables
iPhone users to buy and change ticket reservations, check train
status, review schedules and get weather updates
Amtrak’s iPhone Web app, provide Amtrak customers with
access to all key Web services

22. Case Study
• Today, more than 34 percent of Amtrak Mobile users
access the site specifically through an iPhone
• Amtrak consumers who visit the mobile site can sign up to
receive email and/or SMS alerts, notifying them when
trains have arrived or are delayed.

23. Case Study
• Today, 95 million Americans have data plans capable of
visiting Web sites on their mobile devices, and the number
is growing.
• "Research indicates that iPhone applications are an
effective way to drive mobile content consumption, and
Amtrak is continuing to lead the field, providing more
customer service and purchase options" -
Nick Taylor, President of Usablenet, New York

24. Your pitch and pricing
here
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• B=$
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