2. Your copy is
speaking to
the wrong
audience...or
no audience at
all.
Have you narrowed
your target market
down to specifics?
Are you speaking
the language of
your target market
in your copy?
Is your copy written
for your target
market specifically?
3. Your copy
talks at your
audience
rather than
to them
Is your copy talking
directly to your target
market?
Does it let them
know you feel their
pain?
Do you confidently
share how you can
help?
4. You aren't
doing
anything to
bring visitors
back to your
website
Provide answers to
their questions
Become an
information resource
Provide useful and
informative content
5. You've made
it difficult for
your visitors
to contact
you.
Have a contact page
with multiple ways to get
in touch- contact form,
email address, phone,
social media, etc.
Make the link to your
contact page highly
visible in your website
navigation.
Consider including your
email address on every
page in the footer or a
sidebar
6. You aren't
promoting
your website
Include your website
address on your
business card
Add your website
address to your email
signature
Include your website
address in social media
profiles
Tell people to visit your
website for helpful
information (see #3)
7. Your website
is stale, out-
dated and/or
difficult to
read on a
mobile device
Make sure your website
looks updated and fresh.
Successful brands do
website makeovers often.
Make sure new content is
added often. Note: a blog
is perfect for this, but pay
attention to copy too!
Be sure your website is
responsive, allowing for
ease of reading on phones
& tablets.
8. HELLOMY NAME IS
T.Marie Hilton
girlygirlgeek.com
clericaladvantage.com
Girly Girl Geek Designs
can help you with #6, we
♥ doing website
makeovers!
Loving this slidedeck?
Wish you had time to pull
one together? I can help
with that too. Contact me
for more information.
The material for this slidedeck
was repurposed from a series
originally published on my Tips
from T.Marie blog. Want help
turning your old blog posts into
sharable slidedecks? Contact me
today!