This Presentation is about a theory known as the male gaze

1. Women’s representation in
media
Kofoworola Williams
Media A2

2. Modern women in media
In the media(magazines,
adverts) today, women are
shown to be as:
• Slim
• Young
• Mostly white
• Confirmative with are
ideas of beauty (such as
prefect skin, hair)
• Sex objects

3. The male gaze
The “gaze” is basically the way that the audience views the people
represented; which can be seen in three ways:-
• How men look at women
• How women view other women
• How women view themselves
Laura believes that films are structured around the view of
heterosexual man. This means that with most films, women are seen
as a prize or sex object for the protagonist shown through the over
sexualisation of women from things like “gazing” at a woman’s physical
appearance such as linger over the curves of a woman's body.
Meaning women have to experience the narrative

4. Criticisms of the male gaze
Although for some people that dislike the way
women are presented in media, there are some
that believe that it is empowering to express
your looks such as beauty pageants.
Another point is that the gaze can be directed at
those of the same gender however not sexuality,
such as body image and clothes.

5. Facial expression
There are a variety of different expressions that
are used in media for both men and women in
media for magazines and adverts such as:-
• For women:- chocolate box, invitational,
super-smile, romantic and sexual
• For men:- carefree, practical, seductive, comic,
catalogue.

6. Chocolate box
• Lips together or slightly
parted
• Teeth barely visible
• Full or three-quarter face
to camera

7. Invitational
• Emphasis on the eyes
• Mouth shut or with
only a hint of a smile
• Head to one side or
looking back on the
camera

8. Super smile
• Female expression
• Shows full face
• Showing teeth
• Cheesy smile
• Head tilted either
back or forth

9. Romantic or sexual
• Includes male/
female 'two-
somes'
• Dreamy
• Heavy lidded
• Overtly sensual/
sexual
• Possibly or
definitely available

10. Carefree
• Nymph like
• Active
• Healthy
• Gay
• Vibrant
• outdoor guy
• often smiling or
grinning.

11. Practical
• Usually look like
they're concentrating.
• Mouth closed.
• Sometimes even look
like they are frowning
slightly.
• Brings across a relaxed
effortless.

12. Seductive
• Eyes less wide
• Less reserved but still
self-sufficient and
confident
• Slight smile possibly
• Obtrusive hair

13. Comical
• Deliberately
ridiculous
• Exaggerated
• Acting the fool,
pulling faces for the
benefit of a real or
imaginary audience,
sometimes close to a
sort of archness.

14. Catalogue
• A neutral look as of a
dummy.
• Artificial.
• waxlike; features may be
in any position.
• most likely to be with
eyes open wide and a
smile.
• the look remains vacant
and empty; personality
has been removed.