China is het westen inmiddels voorbij gestreefd in digitale en mobiele innovatie. In de steden betalen bijna alle internetgebruikers in winkels en restaurants al met hun mobiele telefoon. Taxi’s worden opgeroepen met chat apps en huurfietsen betaald door het scannen van een QR codes. Aan de hand van de app WeChat laat Ed Sander zien wat er allemaal mogelijk is in het land en welke invloed we daarvan kunnen verwachten in het westen.

1. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 1
#SEETHECLOUD
Mobiele Innovatie in China
Ed Sander
#SEETHECLOUD
Ed
Sander
CRM Specialist/Data-Driven Marketeer
China author & lecturer

2. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 2
Mobile Innovation in China
SEE 2017, Lelystad, November 16th 2017
Ed Sander, ChinaTalk
www.chinatalk.nl 4
The Great Firewall

3. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 3
www.chinatalk.nl 5
The Chinternet
Outside the Great Firewall Inside the Great Firewall
Google Baidu, Qihoo, Sogou
Facebook Qzone, Kaixin001, RenRen
Twitter Sina Weibo, Tencent Weibo
MSN Tencent QQ
Youtube iQiyi, Tencent Video, Youku Tudou, etc
Wikipedia Baidu Baike, Weigi Baike
Foursquare Jiepang
Groupon Meituan, Dianping, Nuomi
eBay Taobao
Linkedin Linkedin, Ushi, Tianji, Dajie
Whatsapp Weixin (WeChat)
Blogger, Wordpress Sina Boke, Sohu Boke
Tinder / Grindr MoMo, TanTan / Blued
Vine Meipai, Weishi
Instagram Miaopai, Meitu
Periscope, Merecat Ingke, YY, Yizhibo, Douyu, Panda TV
• Case: WeChat
• What does this mean for the
West?
• The QR-Code & ‘sharing’
economy revolution
• Q&A

4. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 4
Case:
WeChat
Strange Behaviour …
www.chinatalk.nl 8

5. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 5
Entering Chinese Text
• Drawing and choosing the right
characters
• Entering pinyin and choosing the
right characters
• Voice messaging
www.chinatalk.nl 9
www.chinatalk.nl 10
Moments, Subscription Account, Service Account

6. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 6
www.chinatalk.nl 11
WeChat Official Account - KLM
www.chinatalk.nl 12
WeChat Wallet: mobile payment & m-commerce

7. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 7
www.chinatalk.nl 13
Transfer of money to WeChat
www.chinatalk.nl 14
Hong Bao (Red Packets)

8. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 8
www.chinatalk.nl 15
Taxi Hailing
0
20
40
60
80
100
120
10-jan 9-feb 24-feb 27-mrt
Didi Dache User Growth Q1 2014
(millions of users)
Using WeChat Wallet

9. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 9
www.chinatalk.nl 17
Hailing & Paying a Taxi
Enter your
location and
destination.
www.chinatalk.nl 18
Hailing & Paying a Taxi
Interested driver
and license plate,
1,3 km and 2
minutes away.
Option to call
driver.
Number of
drivers
notified.
Offer a tip.
Confirm getting
in the cab or
cancel.

10. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 10
www.chinatalk.nl 19
Hailing & Paying a Taxi
Pay with
WeChat
Payment by
entering the
cab fare. Enter pin code
Processing
www.chinatalk.nl 20
Getting a cold drink
Pick a drink

11. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 11
www.chinatalk.nl 21
Getting a cold drink
Choose to
pay with
WeChat.
Scan the
QR code in
WeChat.
www.chinatalk.nl 22
Getting a cold drink
Buy now

12. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 12
www.chinatalk.nl 23
Paying for groceries
“You are
welcome
to pay by
WeChat.”
www.chinatalk.nl 24
Paying for groceries
Payment
instructions
at the cash
register.

13. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 13
www.chinatalk.nl 25
Paying for groceries
Payment
confirmation.
Cashier
scans bar
code on
phone.
www.chinatalk.nl 26
Ordering dinner
Choose items
from the menu.
Follow the Jia
Ban Gou Official
Account.

14. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 14
www.chinatalk.nl 27
Ordering dinner
Payment
confirmation
Order
confirmation
www.chinatalk.nl 28
Ordering dinner

15. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 15
www.chinatalk.nl 29
But there’s more ...
Send money
to friends
Donate to
charity
Pay utilities
Savings
Public services
www.chinatalk.nl 30
Hospital appointments

16. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 16
www.chinatalk.nl 31
Third-Party Collaborations
www.chinatalk.nl 32
Shopping in WeChat: WeiDian

17. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 17
www.chinatalk.nl 33
The West vs China
WeChat MAU Growth (millions of users)
www.chinatalk.nl 34
195
236
272
355
396
438 468 500
549
600
650
687
762
806
846
889
938 963
21%
15%
31%
12% 11%
7% 7%
10% 9%
8%
6%
11%
6% 5% 5% 6%
3%
0%
5%
10%
15%
20%
25%
30%
35%
0
200
400
600
800
1000
1200
Q1
2013
Q2
2013
Q3
2013
Q4
2013
Q1
2014
Q2
2014
Q3
2014
Q4
2014
Q1
2015
Q2
2015
Q3
2015
Q4
2015
Q1
2016
Q2
2016
Q3
2016
Q4
2016
Q1
2017
Q2
2017
MAU Growth

18. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 18
www.chinatalk.nl 35
Most popular messaging app per country
www.chinatalk.nl 36
35% of mobile time is spent on WeChat
Source: Mary Meeker 2016 Internet Trends Report, KGCB, Hillhouse Capital
50% of WeChat users
spend 90 minutes or more
per day in WeChat
>90% of Chinese
smartphone owners use
WeChat
WeChat; 35%
QQ; 10%Other
Tencent;
10%
Rest; 45%

19. SEE 2017 - Mobiele Innovatie in China 16/11/2017
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www.chinatalk.nl 37
Alipay
What does
this mean for
the west?

20. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 20
www.chinatalk.nl 39
Voice Messaging
Whatsapp
Aug 2013
FB Messenger
Jan 2013
WeChat
2011
www.chinatalk.nl 40
WebChat
WhatsApp
Jan 2015

21. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 21
www.chinatalk.nl 41
WebChat
WeChat
July 2012
www.chinatalk.nl 42
Paying friends
FB Messenger
July 2015
WeChat
June 2014

22. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 22
www.chinatalk.nl 43
Hailing a Ride
FB Messenger
Dec 2015
WeChat
Jan 2014
www.chinatalk.nl 44
Ordering food
Facebook
May 2017
WeChat
Feb 2014

23. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 23
www.chinatalk.nl 45
Copying the Copycat
www.chinatalk.nl 46
A possible future?

24. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 24
The QR Code
and
‘sharing
economy’
revolutions
www.chinatalk.nl 48
QR-Codes in the West?

25. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 25
www.chinatalk.nl 49
% of Internet Users using QR Codes in 2015
0%
10%
20%
30%
40%
50%
60%
China Singapore Brazil Italy USA Germany France UK
Percentage
Percentage
Source: WeAreSocial
www.chinatalk.nl 50
Omnipresence of QR Codes in China

26. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 26
www.chinatalk.nl 51
Yihaodian
www.chinatalk.nl 52
QR Codes

27. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 27
www.chinatalk.nl 53
Karaoke Booths
www.chinatalk.nl 54
Why wait for the waitress?

28. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 28
www.chinatalk.nl 55
On the street ...
Pictures: Ed Sander & Christina Xu
www.chinatalk.nl 56
Bike ‘Sharing’

29. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 29
www.chinatalk.nl 57
Dockless Rental Bikes
Source: CCTV
www.chinatalk.nl 58
‘Sharing’ economy gone crazy

30. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 30
www.chinatalk.nl 59
‘Sharing’ economy gone crazy
www.chinatalk.nl 60
‘Sharing’ economy gone crazy

31. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 31
www.chinatalk.nl 61
‘Sharing’ economy gone crazy
www.chinatalk.nl 62
‘Sharing’ economy gone crazy

32. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 32
Questions?
#SEETHECLOUD
www.chinatalk.nl 64
Leave your business card …

33. SEE 2017 - Mobiele Innovatie in China 16/11/2017
Ed Sander - ChinaTalk 33
THANK
YOU
CONTACT ED SANDER (艾徳)
+ 31 (0) 651 214 206
ed@chinatalk.nl
www.chinatalk.nl
nl.linkedin.com/in/edsander/
@edsander