2. About CrossCulTour
CrossCulTour stands for „Crossmarketing-Strategies in Culture and Tourism“
CrossCulTour is a follow-up project of „Transromanica“ (2003 – 2006)
In 2007, TRANSROMANICA has officially been recognised as „European
Cultural Route“ by the Council of Europe
Facts and Figures:
• Duration: December 2008 – November 2011
• Within the EU Central Europe Programme (Territorial Cooperation
INTERREG - ERDF)
• Area of Intervention: Capitalising on Cultural Resources for More
Attractive Cities and Regions
• Total budget of all partners: 2.3 Mio. €
3. Project partners
1) Ministry of Regional Development and Transport (Lead Partner)
2) Transromanica Association (Communication Management)
3) dwif-Consulting GmbH Munich (Project Management)
4) Tourism Association Saxony-Anhalt
5) Thuringia Tourism Board
6) Local Development Agency Langhe Monferrato Roero, Italy
7) Province of Modena, Italy
8) University of Klagenfurt, Austria
9) International Tourism Institute, Slovenia
5. Objectives of the project
CrossCulTour
• Preservation and promotion of cultural sites and landscapes by means
of an appropriate cross-marketing approach to cultural tourism
• Making cultural destinations more competitive by establishing
cooperation with small and medium sized enterprises
• Opening access to markets and connecting disadvantaged regions with
cultural centres by using innovative communication technologies
• Increase in employment and income
• Creation of a stronger regional and European identity for 7.6 million
citizens from partner regions based on common cultural-historic roots
6. Selected European activities
Maps and Signs Guideline
to achieve consistent and recognisable presentation of Romanesque heritage
Audio-Guides
available for sights in Saxony-Anhalt, Thuringia, Modena
Transregional cycling route
Promoting the Saale Biketrail
Travel Magazine and Sales Manual
Travel inspirations from the partner regions
Products & Contacts for Travel agencies
Cross-Marketing Cooperations
With stakeholders and enterprises (VCH-Hotels, Winzervereinigung Freyburg,
ModeNatur, Baedeker, etc)
Further Education, Knowledge Transfer
Summer School, Courses for young academics in Italy, Workshops in
Volunteering in Saxony-Anhalt
Sales-Tour
Marketing of Products in USA and China
7. Examples of Transnational
Activities
Listen to Romanesque history
- EU-Funding allows for production of audio-guides
- free download online
- information on Romanesque times and sights
Audio Files for Saxony-Anhalt, Thuringia and Modena
can be downloaded on www.transromanica.com.
8. Examples of Transnational
Activities
New Signs for Romanesque Sights
Example:
Cathedral and
Church St.
Sebastian
Magdeburg
9. Offers for citizens and academics
Free Summer School „Architecture and Symbolism – History and Marketing Strategies“
The second Summer School at the University of
Klagenfurt (Austria) takes place from 13th – 16th
of September 2011. It’s focus will be on
Architecture and Symbolism of the Middle Ages.
It will consist of expert lectures, excursions and
exchange of stakeholders.
More information on
http://crosscultour.uni-klu.ac.at
10. Offers for citizens and academics
University Course „History.Culture.Tourism“
• November 14 – 25, 2011, Location: Klagenfurt (Carinthia)
• Focus on medieval history, art-historical knowledge on
Romanesque, symbolism and meaning in art and architecture,
know-how on museum and exhibition didactics.
• Registration opens this autumn on http://crosscultour.uni-klu.ac.at
11. Thank you for your attention!
More information on CrossCulTour:
www.transromanica.com/crosscultour
and in our final brochure
Further EU-INTERREG projects in Saxony-Anhalt:
http://www.sachsen-anhalt.de/index.php?id=34361
Julia Mayer
Ministry of Regional Development and Transport Saxony-Anhalt
julia.mayer@mlv.sachsen-anhalt.de
