Twitter for newbies: Surviving in wild west of twitter
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This document provides 4 steps to surviving and earning a "Twitter tin star": 1. Get a map - understand how Twitter works demographically and use tools like hashtags and short URLs effectively. 2. Get your gear - set up your Twitter profile appropriately and learn common conventions like retweets and mentions. 3. Practice range - use dashboard and scheduling tools to practice engaging on Twitter and learn etiquette. 4. Tin star! - participate actively on Twitter through chats, events, contests and apps to build your following and reputation.
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Twitter for newbies: Surviving in wild west of twitter
- 1. It’s the Wild West Out There … 4 steps to surviving & earning the Twitter tin star Terry Rachwalski, MBA, CMC @consultingmania
- 2. Surviving the wild west Get a map Get your gear Practice range Tin star!
- 5. Mobile: 75% of monthly active users access via mobile Twitter gets 70% of revenue from smart phones & tablets Infographic courtesy Brickfish.com http://www.statisticbrain.com/twitter-statistics/
- 6. Gold rush: Fastest growing social network 408m Q2 2012 485m Q4 2012 Active usage* grew from 206m to 288m users * used or contributed in the past month
- 7. Timely & timeless: Instant Events Local info Referral traffic Funny memes Parody accounts Spam Junk Haters & worse
- 9. Before you start tweeting or baking beans: What is your purpose? 5W Time, tools Policies Authentic voice Cultural/community sensitivity
- 10. Short Name Profile photo, header image 1252 x 626 Name, location, website (short URL) Bio: 160 characters Turn off notifications
- 11. Learn the code ) RT re-tweet MRT modified retweet @ mentions DM Direct message @ mentions partners/supporters Engage w/ local community Themes: #followfriday Use & follow hashtags – no more than 3 #yka Use Bit.ly for URL shortener & to track your post clicks Follow back unless they are unsavory Do I care who follows me? Don’t just push your blog/product: 10 to 1 rule
- 14. @consultingmania
- 17. Learn to play nice practice range
- 18. Dashboards Hootsuite Social Oomph Tweetdeck NEW! Twitter custom timeline tool (like Storify) http://on.mash.to/1dB4 hPT
- 19. Other things dashboards can do: Schedule tweets Private or public lists Search by location or boolean: Apps like Trendspottr free
- 21. Hashtag & account use… don’t do this And no newsjacking
- 24. big gun example: autodesk
- 26. Oct 16
- 27. Nov. 11
- 30. get your tin star
- 31. ride with the cavalry Tin star activities Tweetchat like #HBRogue http://tweetreports.com/twitter-chatschedule/ Twitterfall.com at events Tintup.com Contests Offerpop http://interactwive.com/ Tweetups Incl employees Ask for RTs Put handle on print/Icon at top of site
- 32. Lasoo some Apps Spam buster: http://nurph.com/hbrogue# Tweetreach Followerwonk; find accts by their bio Manageflitter: best time to tweet Tweriod: when followers tweet Twitdom: app store Intweets: find twitter lists/channels Vizify.com; Cool video Gene Autry National files