The increasing number of smartphone owners, and the equally increasing number of mobile apps being introduced in the market every single day, says a lot about the mobile rage. With the convenience it offers to the customer, and the increasing pain points that businesses aim to mitigate through their mobile solutions, it is indeed going to be a red ocean pretty soon. The intense competition gives rise to the one question that you all would be pondering upon, if you are planning a mobile app development- how would you differentiate in this ocean of competition? What would be your technique to ensure you get noticed by the millions who visit the app store on a daily basis? A right strategy is very important if you want to increase awareness of your end product, and on-board millions of users. To become the next Pokemon Go, you need to spend quality time building your app, and know the audience pulse well enough to make sure you convert well. Most developers tend to start working on the idea without really planning the roadmap. The right strategy will help you include the appropriate features, and market your app perfectly, so that users don’t miss out on your app. There are many mistakes that you are likely to make when developing a mobile app. With the right strategy, you can avoid it.

1. App Store Optimization - TRooTech
App Store Optimization
MostUseful
Knowledgebase of Keywords
ForYourMobileApp
TRooTech Business Solution
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2. App Store Optimization - TRooTech
(E) sales@trootech.com | (M) +919033266951
The increasing number of smartphone owners, and the equally increasing
number of mobile apps being introduced in the market every single day,
says a lot about the mobile rage. With the convenience it offers to the
customer, and the increasing pain points that businesses aim to mitigate
through their mobile solutions, it is indeed going to be a red ocean pretty
soon. The intense competition gives rise to the one question that you all
would be pondering upon, if you are planning a mobile app development-
how would you differentiate in this ocean of competition? What would be
your technique to ensure you get noticed by the millions who visit the app
store on a daily basis?
A right strategy is very important if you want to increase awareness of your
end product, and on-board millions of users. To become the next Pokemon
Go, you need to spend quality time building your app, and know the
audience pulse well enough to make sure you convert well. Most developers
tend to start working on the idea without really planning the roadmap. The
right strategy will help you include the appropriate features, and market
your app perfectly, so that users don’t miss out on your app. There are
many mistakes that you are likely to make when developing a mobile app.
With the right strategy, you can avoid it.
App store optimization is very crucial to mobile app marketing. Let’s
understand why? 63% of the mobile apps are brought to light through the
app store searches, which is why app store is very popular from discovering
and downloading apps perspective.

3. App Store Optimization - TRooTech
As you would optimize your websites for the search engines, you will need to
optimize the apps for the app store. Relevant keywords in the app name, its
description and other content on the app store will help in getting your app
discovered.
When it comes to ASO, you will need to focus on keywords that you believe
are relevant to the target audience. A good keyword in the title can increase
your app ranking by 10.3% (Apptentive finding).
Here we will discuss tips to improve your keyword and optimize it for the
app store.
Keywords from User’s Perspective
When targeting the app store, the first step should be to think like the user.
What are they likely to type when they want to search for an app in the app-
store that is similar to yours? You will need to list down all the keywords or
phrases that the user is likely to enter when searching for a relevant app.
Put on the user’s thinking hat and start jotting down. You will need to
consider the following points when listing out these keywords
 You will need to work on both singular and plural forms for the
keywords
 Consider the synonyms for these words
 Work on the user related benefits of using this app, and the problems
the app intends to solve
 Misspellings are important part of your keyword analysis, and should
be included in the list you are creating
 Include keywords that denote the app’s functions

4. App Store Optimization - TRooTech
By incorporating these points, you would have the apt list of keywords to get
started with.
Analyze Other Apps
Once you have taken the time and effort to create a keyword list from the
user’s perspective, you will need to start working on analyzing the
competition. Check your competitor’s app or, apps that belong to some other
category to understand how they have used keywords. You will need to
understand how they have managed to gain this visibility.
There are several tools that can help you analyze other apps, and discover
the keywords they have used. With such tools on the forefront, you would
have yet another list of keywords, the ones obtained from competition
analysis.
Google Adwords Keyword Planner
If you don’t want to act from a user’s perspective to get the list of keywords,
you can always rely on tools like Google Adwords keyword planner that can
help you get good keyword ideas. This tool will help you with competition
analysis, and check keywords that are popular among the users, and the
ones that have the ability to generate good traffic. The keywords suggested
by this tool can help you increase visibility for your app.

5. App Store Optimization - TRooTech
Google Search Engine
You can even use Google search engine to get keyword ideas that can help
you optimize your app for the app store. You will need to type in the benefits
or the app functions, and the search engine will return suggestions that you
can incorporate in your keyword list. Make sure the keyword or the phrase is
not too long, as that may not work in app store optimization.
Final List of Keywords
After using up all the techniques mentioned above, you can consider making
the final list that you believe syncs with your app’s function and usability.
The primary keyword should be included in the app’s title, while the other
keywords can go in the description.
By following these tips, you can get apt keywords that will increase the app
store visibility for your app, and help you increase your user base. Keep a
track of the keywords, and keep updating them as and when you believe
user’s perspective is changing.