The power that eCommerce exudes is beyond imagination. This industry has literally grown exponentially, and is said to grow 5 times in a year’s time. That’s huge for any industry. But, as is said about growth, with time technology comes out with new trends that need to be incorporated in the business you are planning. The ever-evolving technology gives rise to new needs from the consumer, which calls for effective measures.

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How Can I Improve an E-commerce Shopping Experience?
TRooTech Business Solutions
The power that eCommerce exudes is beyond imagination. This industry
has literally grown exponentially, and is said to grow 5 times in a year’s
time. That’s huge for any industry. But, as is said about growth, with time
technology comes out with new trends that need to be incorporated in the
business you are planning. The ever-evolving technology gives rise to new
needs from the consumer, which calls for effective measures.

2. TRooTech Business Solutions
The idea is to offer hassle free shopping to the consumers, and close any
gaps that may exist. There are quite a few gaps that exist between in-store
shopping and online shopping. These gaps need to be closed for seamless
experience.
The question is how to improve the shopping experience for the end
consumers, while keeping their demands and needs in mind. Here we will
take you through few aspects that you need to build on when devising the
ultimate experience strategy for your eCommerce business.
Website Optimization
The goal of any eCommerce business is to generate profitable conversions.
The modern customer logged into their device to shop is not going to wait
for more than 3 seconds to be on your site. If your site loads slowly, then
you may need to consider optimizing the website so that it performs better
and caters to the needs of your consumer. Don’t test their patience. If after
optimizing, your site fails to perform in a way that enriches the user
experience, you might want to upgrade to a better and well-integrated
eCommerce platform that supplies variety of applications and custom
software. The more enriched the platform is the better are your chances of
converting a sale.

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Keep Checkout Simple
The checkout is an important aspect of the eCommerce Development.
Make sure you have it as simple as possible. When you shop at a store, the
checkout process is pretty personalized, and across-the-counter experience.
You will need to offer a similar experience online. A single step, easy-to-use
checkout process will help you win more conversions. To get the appropriate
checkout process on board, you will need to work with the right shopping
cart software. This will streamline the eCommerce and customer service
activities, thus enriching the experience.
Strong Aesthetics
For an eCommerce site, the web design plays an important role. You need
to moderate your visuals properly to ensure you get the right number of
conversions, and loyal consumer base. The text, video and the visuals
should complement with your brand image, and should reflect what your
personality aims to showcase. The idea is to engage your customers and
build your user base. If you showcase the wrong visuals or content that does
not mean what you wish to say, then chances of losing your customer is
high. Insights on the customer and the facts that help you understand what
they are looking for, and what truly attracts them can help you build on the
visuals for your eCommerce business.

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Before building the visuals for your website, you will need to study your
target audience, know what they want, and start building from there. This
will help you create the store-like experience for your audience.
Offer Live Chat Facility
While in the store, the customer can connect with the store personnel, and
get to know the details of the product they are interested in. This is not
applicable when you are shopping online. There is no one who will tell you
the details of the product or, whom you can ask for suggestions on a
particular product. This is why you should install the live chat feature to your
eCommerce store. Whenever the customer raises a query, there will be
someone to answer it, and this will help you increase the conversions for
your store. When responded in real-time, the customer feels connected, and
will in turn build your authenticity.
Free Shipping
Many times customers abandon the cart when they feel that the product
price combined with the shipping cost is way too high. They will go to
another site that offers them free shipping. In order to build your user base,

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and keep them loyal, you will need to start offering free shipping of the
goods to them. This service will make them stay loyal to your store.
The idea is to communicate with the customer, understand them, engage
them and then offer them the products they are interested in. Work on the
website and improve the user experience to increase conversions.
Contact
G-103, Titaninum City Center,
Near Seema Hall, Prahladnagar Rd,
Ahmedabad – 380015 (Gujarat) India
sales@trootech.com | +919033266951