Leap Concept Navigator Express. A quick, simple, agile, and very affordable marketing research solution to evaluate the potential of your new positioning concept to generate trials.

1. Leap Concept Navigator Express provides you with a potential trial
score to give you an indication whether the new marketing concept
you have created will be successful to attract potential trialists
We will compare your new marketing concept with a benchmark
(i.e., the market leader)
We will ask 18 close-ended questions to the respondents
We will deliver:
The Potential Trial Score based on our proprietary regression model
The Key Attributes comparison with the benchmark
A 30-minute free consultation with Leap’s consultant by Skype
The fieldwork will be conducted via the JakPat platform among 150
random respondents:
Non rejectors of the category of interest
Area: all urban in Indonesia
Age: 18 – 45 y.o.
SES: Upper I till Lower I (ABCD)
Purchase Intention 
Overall Liking 
Relevancy 
Price Expensiveness 
Differentiation 
Value for Money 
Believability 
Ease of Understanding 
NEW CONCEPT
83%
Potential
Trial Score
Sample Deliverable
Investment:
7,500,000
(IDR, BEFORE TAX)
6 working days
 Good  OK  Poor
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