Ignite presentation I did for the Managerial Marketing course at the Presidio Graduate School on the private sector's role in social marketing, promoting behavior change.

1. Private Sector Social Marketing Corporations: Doing Well by Doing Good? Tiina Seppäläinen March 20, 2011 Cultivators

2. Growing Force Across the Globe

3. Corporate Control

4. 2010 McKinsey Global Survey …”engaging in sustainability contributes positively to shareholder value in the long term” 76%

5. Corporations’ roles in improving sustainability Philanthropy Volunteerism Affordable products Cause promotions Social marketing Sustainable practices Sustainable products Enable Change

6. Role 1: Corporate Philanthropy

7. Role 2: Volunteerism

8. Role 3: Affordable Products

9. Role 4: Cause promotions

10. Role 5: Social Marketing

11. Role 6: Sustainable Practices

12. Role 7: Sustainable Products

13. Why do social marketing?

14. Enhanced reputation 2009 Reputation Quotient Survey

15. Brand Loyalty versus

16. Enhanced product sales Per capita sales: <$1/year in India $1/year in Sub-Saharan Africa and Indonesia $3/year in China

17. Higher employee satisfaction Loyalty Social Marketing Reputation

18. Monsanto America’s Farmer’s Grow America

19. Whole Foods Market

20. Private Sector and Social Marketing