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Kevin Castello
Director
Baylor Angel Network
Bill Hulsey
IP Attorney
Hulsey-Calhoun
Chris Forgey
CEO
LightBohrd
&
CTO
OEM Group
SBDC – Now what?
June 24th, 2014
Welcome Entrepreneurs, Investors and Guests!
Agenda
Types of Funding
Types of Investors
Investor Fit
Term Sheet Overview
Typical Investment Process
Starting Vocabulary
Entity Structure – LLC and C-Corp
Security – Loan or Stock
Convertible Note – initial loan structure which converts to equity in the future
Stock – Common and Preferred
Dilution – the loss of some founder ownership due to investments taken
Crowdfunding – the use of an-online portal rather than face to face investor
engagement
Accredited Investor – SEC requirement for certain types of transactions
Bootstrapping – Self funding by the founder team
What is the most advantageous
funding for the founders?
What is the most advantageous
funding for the founders?
OPM Funding Types
Ownership Dilutive
• Convertible Notes
• Stock Sale – Common or
Preferred
• Membership Unit Sale including
preferred
• Some Corporate
• Crowdfunding – Investment
ANY Sale of Equity is Dilutive
Non or Minimally Dilutive
• Grants
• Loans
• Revenue Based Funding
• Some Corporate
• Crowdfunding – Reward or Loan
Most non-dilutive money must be
repaid on a set schedule
Investor Types
EQUITY (Think Exit)
• Friends & Family
• Accelerators/Incubators
• Angel Investors
• Angel Networks
• Venture Capital
• Private Equity
DEBT
• Credit Cards
• Private loans
• SBA
• Banks
• Factoring
• Revenue or Royalty
Financing is a hybrid
F & F Angels VC PE
Sophistication Low Moderate to High High High
Stage Early Early Early Growth Major Growth
Typical Round
Size
< $100K $200K - $2mm $5mm+ $25mm+
Expected Returns What’s that? 60-100%
annually
40-100%
annually
20-40% annually
Valuations Ditto Average $2.5mm Average $7mm Average $114mm
Security Varies Conv. Notes or
Preferred Stock
Preferred Stock Complex
Instruments
Crowdfunding
Equity/Debt
• Accredited Investors
– Can do equity or loans
– General Solicitation won’t apply for
portals
• Non-accredited Investors
– Not legal in many states
– Not legal interstate
– JOBS Act rules STILL in process
– Texas Intrastate rule expected in
August
Rewards
• Provides something of value
for a donation
• Does not provide any
ownership or dividends
• Evaluate portals for traffic
and fee structures
Revenue Based Financing
• Investment is paid as a % of revenue
• Can be loan or stock based
• Non-dilutive in long term
• Payments vary with revenue
• Typically 3-10% of revenue to a 2 to 5X+ multiple
Process of an Investment
• Finding and contacting investors
• Early evaluation – interest and screening
• Formal evaluation – screening and maybe fees
• Pitch Presentation to Investors
• Due Diligence if interest
• Term Sheet
• Closing Docs and Funding
Definition of 'Due Diligence - DD'
1. An investigation or audit of a potential investment. Due diligence serves to
confirm all material facts in regards to a sale.
2. Generally, due diligence refers to the care a reasonable person should take
before entering into an agreement or a transaction with another party.
Read More:
http://www.investopedia.com/terms/d/duediligence.asp#ixzz24qNuxEE3
Practical DD Definition
Whatever the investor does prior to making an
investment decision.
In general, the more sophisticated the investor the
more in-depth the due diligence.
Does DD make a difference?
Kaufmann Foundation 2007 Study
“Return to Angel Investors in Groups” by Dr. Rob Wiltbank
Return multiple for DD < 20 hours 1.1x in 3.4 years
Return multiple for DD >20 hours 5.9x in 4.1 years
DD Process Overview
• Quantitative Analysis
• Qualitative Analysis
• Management Team Analysis
• Additional “Deep Dive” Analysis
• Term sheet negotiation if applicable
Quantitative Analysis
• Documentation review that supports the
authenticity of the startup
• Expect general solicitation questions
• Duration: days to weeks mainly dependent upon
entrepreneur responsiveness
• Deliverable: Completed comprehensive checklist
Qualitative Analysis
• Angels and subject matter experts to gather more
details of the business through a question and answer
session with the company’s management team,
customers, suppliers, distributors, and others.
• Duration: days to weeks
• Deliverable: Report of findings and opinions of a
subject matter expert
Management Team Analysis
• Discovering the strengths and weaknesses of the
management team and begin building an Advisory
Board or Board of Directors as applicable
• Duration: days to weeks
• Deliverable: Background check reports and report of
other findings and recommendations
• Bad Actor Rule is now active
Deep Dive Analysis
• Fact finding or research if the Angels feel that
additional information is necessary to validate
the investment
• Duration: days to weeks
• Deliverable: Report with findings and
recommendations
Term Sheets
Term sheets define
Control
Economics
& General Legal
Term Sheets
Term sheets define
Control
Economics
& General Legal
Major Term Sheet Items
• Valuation
• Preferences – Dividends, Liquidation,
Conversion Rights, Redemption Rights, &
Voting Rights
• Board of Directors
Valuation Only Focus
Valuation Only Focus
Valuation Myths
• Valuations are:
– Objective
– Should be done by independent accounting firm
– Same in every ______ (location, industry, stage,
etc.)
– The only term that matters
Major Term Sheet Items
• Valuation
• Preferences – Dividends, Liquidation, Conversion
Rights, Redemption Rights, & Voting Rights
• Anti-Dilution
• Board of Directors
ECONOMICS & CONTROL
Major Term Sheet Items
• Valuation
• Preferences – Dividends, Liquidation, Conversion
Rights, Redemption Rights, & Voting Rights
• Anti-Dilution
• Board of Directors
ECONOMICS & CONTROL
RESOURCES & UPCOMING
Find us at:
www.austinsmallbusinessanswers.com
Spectrum: The Art of the Deal (Consolidated Deck)
Spectrum: The Art of the Deal (Consolidated Deck)

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Spectrum: The Art of the Deal (Consolidated Deck)

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  • 7. Kevin Castello Director Baylor Angel Network Bill Hulsey IP Attorney Hulsey-Calhoun Chris Forgey CEO LightBohrd & CTO OEM Group
  • 8. SBDC – Now what? June 24th, 2014 Welcome Entrepreneurs, Investors and Guests!
  • 9. Agenda Types of Funding Types of Investors Investor Fit Term Sheet Overview Typical Investment Process
  • 10. Starting Vocabulary Entity Structure – LLC and C-Corp Security – Loan or Stock Convertible Note – initial loan structure which converts to equity in the future Stock – Common and Preferred Dilution – the loss of some founder ownership due to investments taken Crowdfunding – the use of an-online portal rather than face to face investor engagement Accredited Investor – SEC requirement for certain types of transactions Bootstrapping – Self funding by the founder team
  • 11. What is the most advantageous funding for the founders?
  • 12. What is the most advantageous funding for the founders?
  • 13. OPM Funding Types Ownership Dilutive • Convertible Notes • Stock Sale – Common or Preferred • Membership Unit Sale including preferred • Some Corporate • Crowdfunding – Investment ANY Sale of Equity is Dilutive Non or Minimally Dilutive • Grants • Loans • Revenue Based Funding • Some Corporate • Crowdfunding – Reward or Loan Most non-dilutive money must be repaid on a set schedule
  • 14. Investor Types EQUITY (Think Exit) • Friends & Family • Accelerators/Incubators • Angel Investors • Angel Networks • Venture Capital • Private Equity DEBT • Credit Cards • Private loans • SBA • Banks • Factoring • Revenue or Royalty Financing is a hybrid
  • 15. F & F Angels VC PE Sophistication Low Moderate to High High High Stage Early Early Early Growth Major Growth Typical Round Size < $100K $200K - $2mm $5mm+ $25mm+ Expected Returns What’s that? 60-100% annually 40-100% annually 20-40% annually Valuations Ditto Average $2.5mm Average $7mm Average $114mm Security Varies Conv. Notes or Preferred Stock Preferred Stock Complex Instruments
  • 16. Crowdfunding Equity/Debt • Accredited Investors – Can do equity or loans – General Solicitation won’t apply for portals • Non-accredited Investors – Not legal in many states – Not legal interstate – JOBS Act rules STILL in process – Texas Intrastate rule expected in August Rewards • Provides something of value for a donation • Does not provide any ownership or dividends • Evaluate portals for traffic and fee structures
  • 17. Revenue Based Financing • Investment is paid as a % of revenue • Can be loan or stock based • Non-dilutive in long term • Payments vary with revenue • Typically 3-10% of revenue to a 2 to 5X+ multiple
  • 18. Process of an Investment • Finding and contacting investors • Early evaluation – interest and screening • Formal evaluation – screening and maybe fees • Pitch Presentation to Investors • Due Diligence if interest • Term Sheet • Closing Docs and Funding
  • 19. Definition of 'Due Diligence - DD' 1. An investigation or audit of a potential investment. Due diligence serves to confirm all material facts in regards to a sale. 2. Generally, due diligence refers to the care a reasonable person should take before entering into an agreement or a transaction with another party. Read More: http://www.investopedia.com/terms/d/duediligence.asp#ixzz24qNuxEE3
  • 20. Practical DD Definition Whatever the investor does prior to making an investment decision. In general, the more sophisticated the investor the more in-depth the due diligence.
  • 21. Does DD make a difference? Kaufmann Foundation 2007 Study “Return to Angel Investors in Groups” by Dr. Rob Wiltbank Return multiple for DD < 20 hours 1.1x in 3.4 years Return multiple for DD >20 hours 5.9x in 4.1 years
  • 22. DD Process Overview • Quantitative Analysis • Qualitative Analysis • Management Team Analysis • Additional “Deep Dive” Analysis • Term sheet negotiation if applicable
  • 23. Quantitative Analysis • Documentation review that supports the authenticity of the startup • Expect general solicitation questions • Duration: days to weeks mainly dependent upon entrepreneur responsiveness • Deliverable: Completed comprehensive checklist
  • 24. Qualitative Analysis • Angels and subject matter experts to gather more details of the business through a question and answer session with the company’s management team, customers, suppliers, distributors, and others. • Duration: days to weeks • Deliverable: Report of findings and opinions of a subject matter expert
  • 25. Management Team Analysis • Discovering the strengths and weaknesses of the management team and begin building an Advisory Board or Board of Directors as applicable • Duration: days to weeks • Deliverable: Background check reports and report of other findings and recommendations • Bad Actor Rule is now active
  • 26. Deep Dive Analysis • Fact finding or research if the Angels feel that additional information is necessary to validate the investment • Duration: days to weeks • Deliverable: Report with findings and recommendations
  • 27. Term Sheets Term sheets define Control Economics & General Legal
  • 28. Term Sheets Term sheets define Control Economics & General Legal
  • 29. Major Term Sheet Items • Valuation • Preferences – Dividends, Liquidation, Conversion Rights, Redemption Rights, & Voting Rights • Board of Directors
  • 32. Valuation Myths • Valuations are: – Objective – Should be done by independent accounting firm – Same in every ______ (location, industry, stage, etc.) – The only term that matters
  • 33. Major Term Sheet Items • Valuation • Preferences – Dividends, Liquidation, Conversion Rights, Redemption Rights, & Voting Rights • Anti-Dilution • Board of Directors ECONOMICS & CONTROL
  • 34. Major Term Sheet Items • Valuation • Preferences – Dividends, Liquidation, Conversion Rights, Redemption Rights, & Voting Rights • Anti-Dilution • Board of Directors ECONOMICS & CONTROL
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  • 36. RESOURCES & UPCOMING Find us at: www.austinsmallbusinessanswers.com

Notes de l'éditeur

  1. Serving 79 Texas counties through 10 field centers and 2 specialty centers (under the leadership and support of Al Salgado and Mary Peters)