'Jugaad' is the improvised, frugal Indian approach to innovation. It is becoming increasingly influential in the thinking of many corporations. This series of presentations examines creativity and innovation and means to apply proven techniques for driving systematic, repeatable and managed innovation in your company.
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In 06 making inno work 2015
1. 01/03/15
Unleash the Spark of
Innovation with
Jugaad!
A One-Day Workshop
Session 5:
Organizing For Innovation at Your
Workplace
2. Marketing myopia
Industry is a customer satisfying
process not a goods producing
process.
It is important therefore how you
define and innovate your business.
Innovation provides the means to
cure marketing myopia
4. 01/03/15
Making Innovation Work
To manage change successfully, we can look for ways to apply
3 levers of business model innovation
and
3 levers of technology innovation.
So there are 6 levers of innovation that you can use!
5. 01/03/15
The 6 Levers of Innovation
Enabling TechnologiesTarget Customer
Process TechnologiesSupply Chain
Product and ServicesValue Proposition
Technology
Innovation
Business Model
Innovation
Source: Making Innovation Work (Davila, Epstein, Shelton)
6. 01/03/15
Making Innovation Work
Source: Making Innovation Work (Davila, Epstein, Shelton)
Nano - a car for Rs. 1 lakh
Value Proposition
Business Model
Innovation
7. 01/03/15
Making Innovation Work
Source: Making Innovation Work (Davila, Epstein, Shelton)
Supply Chain
Delivering a pizza in under 30 minutes
Business Model
Innovation
9. 01/03/15
Making Innovation Work
Camera on a cellphone
Product and Services
Technology
Innovation
Source: Making Innovation Work (Davila, Epstein, Shelton)
10. 01/03/15
Making Innovation Work
ATMs for cash payment
Process Technology
Technology
Innovation
Source: Making Innovation Work (Davila, Epstein, Shelton)
11. 01/03/15
Making Innovation Work
Email delivery platforms
Enabling technology
Technology
Innovation
Source: Making Innovation Work (Davila, Epstein, Shelton)
12. 01/03/15
Making Innovation Work
Source: Making Innovation Work (Davila, Epstein, Shelton)
6. Enabling Technologies Email delivery platforms
5. Process Technogies ATMs for cash payment
4. Product or service Camera on a cellphone
3. Target Customer Scooter for women
2. Supply Chain Delivering a pizza in under 30 minutes
1. Value Proposition Nano - a car for Rs. 1 lakh
Business Model Innovation
Technology Innovation
13. 01/03/15
The 6 Levers of Innovation
Enabling TechnologiesTarget Customer
Process TechnologiesSupply Chain
Product and ServicesValue Proposition
Technology
Innovation
Business Model
Innovation
Source: Making Innovation Work (Davila, Epstein, Shelton)
16. 01/03/15
The 6 Levers of Innovation
Enabling TechnologiesTarget Customer
Process TechnologiesSupply Chain
Product and ServicesValue Proposition
Technology
Innovation
Business Model
Innovation
Source: Making Innovation Work (Davila, Epstein, Shelton)
17. 01/03/15
Making Innovation Work
Source: Making Innovation Work (Davila, Epstein, Shelton)
Value Proposition
Business Model
Innovation
How many elements can be innovated?
18. 01/03/15
Making Innovation Work
Business Innovation
Value Proposition
Value Elements
http://www.emic-bg.org/files/CarInnovation2015_engl.pdf
How many elements can be innovated?
Cost Elements
22. 01/03/15
Making Innovation Work
Source: Making Innovation Work (Davila, Epstein, Shelton)
Supply Chain
Business Model
Innovation
http://www.wholesaleweldingsupplies.ie/
Innovate on any supply chain element
27. 01/03/15
Making Innovation Work
Source: Making Innovation Work (Davila, Epstein, Shelton)
Target Customer
Business Model
Innovation
Target emerging customer segments
28. 01/03/15
Making Innovation Work
Target
Customer
Segments
Emergence of Megacities
Benefits
• Easy switching between relaxation and
driving positions
• Emphasis on passenger entertainment
and information systems
• Automation of stop-and-go traffic
situations
• Concealment of passengers from outside
viewers
• Protection of passengers from attacks
• Effective smog protection and air
conditioning
• Nearly zero emissions
http://www.emic-bg.org/files/CarInnovation2015_engl.pdf
29. 01/03/15
Making Innovation Work
Target
Customer
Segments
Cars for an aging population
Benefits
• Ergonomically designed boarding,
loading and seating solutions
• Visual aids for better night and rain
vision
• Easy-to-use functions even for
complicated devices
• Timeless design features
• Speed and special attention
recommendation displays
• Side and rear-view cameras
• Customized mobility services
http://www.emic-bg.org/files/CarInnovation2015_engl.pdf
30. 01/03/15
Making Innovation Work
Introduce new product/service ideas
Product and Services
Technology
Innovation
Source: Making Innovation Work (Davila, Epstein, Shelton)
31. 01/03/15
Making Innovation Work
Safety & Security
Ford’s Futuristic Safety
System Steers Away
From Hazards
Technology Innovation
Products/Services
http://gajitz.com/fords-futuristic-safety-system-steers-away-from-hazards/
Introduce new product/service ideas
32. 01/03/15
Making Innovation Work
Technology Innovation
Products/Services
http://gajitz.com/fords-futuristic-safety-system-steers-away-from-hazards/
Introduce new product/service ideas
34. 01/03/15
Making Innovation Work
Technology Innovation
Process Technology
Collaborative robots, or “cobots,” now work with humans
to make operations run more smoothly.
http://www.autoalliance.org/auto-innovation/advanced-technologies
35. 01/03/15
Making Innovation Work
Enabling technology
Technology
Innovation
Source: Making Innovation Work (Davila, Epstein, Shelton)
Create new delivery platforms
36. 01/03/15
Making Innovation Work
Technology Innovation
Enabling Technology
Connected
Cars
http://www.autoalliance.org/auto-innovation/advanced-technologies
Cars may soon be “talking” to each other using smart
V2V wireless communications.
40. 01/03/15
The 6 Levers of Innovation
Target Customer
Supply Chain
Value Proposition
Our
ideas
Business Model
Innovation
Source: Making Innovation Work (Davila, Epstein, Shelton)
41. 01/03/15
The 6 Levers of Innovation
Enabling Technologies
Process Technologies
Product and Services
Technology
Innovation
Our
ideas
Source: Making Innovation Work (Davila, Epstein, Shelton)
44. 01/03/15
Making Innovation Work
There are essentially 4 types of innovation
Incremental
Semi-Radical (2)
Radical
With business or technology innovation, they form a 2 X 2 matrix!
45. 01/03/15
Semi-Radical
Little change: T
Major change: BM
Source: Making Innovation Work (Davila, Epstein, Shelton)
The Innovation Framework: 4 types of innovation are possible
Making Innovation Work
Technology
Innovation
Business Model Innovation
Semi-Radical
Little change: BM
Major change: T
Radical
Major change: T
Major change: BM
Incremental
Little change: T
Little change: BM
46. 01/03/15
Making Innovation Work
Source: Making Innovation Work (Davila, Epstein, Shelton)
Incremental innovations are a way to squeeze
out as much value as possible from existing
products or services without making
significant changes or major investments.
Cell-phones (Nokia etc) constantly adding features to the basic model.
47. 01/03/15
Making Innovation Work
Source: Making Innovation Work (Davila, Epstein, Shelton)
Semi-radical innovation involves substantial change to
either the business model or technology – but not to both.
Shopper’s Stop – supermarket
business model applied to retailing.
Major change in business model.
Little change in technology.
48. 01/03/15
Making Innovation Work
Source: Making Innovation Work (Davila, Epstein, Shelton)
Semi-radical innovation involves substantial change to
either the business model or technology – but not to both.
Optical disks or CDs distributed by
the same market channels.
Major change in technology.
Little change in business model.
49. 01/03/15
Making Innovation Work
Source: Making Innovation Work (Davila, Epstein, Shelton)
A radical innovation is a significant change that simultaneously
affects both the business model and the technology.
DTH: Satellite impacting
cable TV operators
Pen Drives : Flash tech
sold as gifts in shops
50. 01/03/15
Semi-Radical
Little change: T
Major change: BM
Disruptive Innovation
Making Innovation Work
Technology
Innovation
Business Model Innovation
Semi-Radical
Little change: BM
Major change: T
Radical
Major change: T
Major change: BM
Incremental
Little change: T
Little change: BM
51. HBR - Video on Disruptive Innovation
Source: https://www.youtube.com/watch?v=mbPiAzzGap0
RFID helps to ensure that the right car doors are mounted in the right vehicle.
The BMW Group. At its Series 3 factory in Munich the cars are all made to order. A great number of vehicle components contain sophisticated electronics that needs corresponding wiring. The cable harness not only becomes the lifeline of the automobile, its proper connection is decisive for successful production since a single error requires a very high effort to correct and the installation of the wrong cable harness can lead to the scrapping of the entire vehicle. Therefore, BMW relies on an RFID system (Moby D from Siemens) to achieve automated identification of harnesses – from delivery to to installation.